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Dewalt Tool Bag

Fail

Demand is soft, at -25.7% this quarter, so Dewalt Tool Bag is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£50K/yr51K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
30%top-5 click share · 11 brands · 147 sellers

Flapen Score

Dewalt Tool Bag against its category

The dotted line is the DIY & Tools average. Past it, Dewalt Tool Bag is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Tool Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dewalt Tool Bag 51K times last year and spent an estimated £50K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
2.5%
Market size, estimated
£50Ka year
Peak month
January2.7× the quietest month
Top search term
dewalt bag28K searches a year

02 · Price

A sale here is worth £39.36.

Listings sell for £39.36 on average, from £10.36 to £80.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.36 that is £0 to £4K a year per listing.

Average price
£39.36inside the $15 to $100 sweet spot
Price range
£10.36–£80.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #224 within Tool Organisers. It carries 1,775 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
83%
Out of stock, average day
2.6%
Average rank
#224in Tool Organisers
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,775per listing
Listings tracked
47

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dewalt Tool Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

147

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

12%

  • DEWALT36%
  • STANLEY14%
  • STANLEY FATMAX11%
  • Stein10%
  • QT&QY10%
  • Bahco8%
  • Open — no brand owns it (5 brands, 12%)

Demand

Dewalt Tool Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Dewalt Tool Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt bag28K/yr
  • stanley fatmax tool bags17K/yr
  • bahco tool bag6K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt Tool Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.08

Not fit for purpose

Very small

Enormous

Durability9%−0.02

Nice bag, not sure about durability

falls apart quickly

Netting rips after time

Zipper Quality7%−0.04

Broken zip

But zip broke after 3 months

The zip has broken after just 12 months of having this Im really disappointed

Strap/String Quality6%−0.03

The chest and waist straps are rubbish so removed those quite soon after getting it - do kind of wish it had a sturdy chest strap

Strap joints are plastic

Chest and waist straps suck

Quality-Overall5%+2.41

Terrible tool bag, dont buy, not worth the money, extremely poor quality bag, the bag zips are also sniff and 1 of the zips on the front pocket broke after 2 days of use, dreadful which is surprising as De Walt products are usually good quality

Poor quality tool bag

thought maybe it was me or was just a bad batch or something

Love

Quality-Overall25%+2.41

Good quality tool bag

Good quality and size for home tools

Amazing quality

Strength12%+0.63

Seems very sturdy

Its a really sturdy and strong bag

Good sturdy bag

Value For Money9%+0.24

Amazing value

Great value

Good price

Size-Overall7%−0.08

Nice big bag good quality

Perfect for length

Good size

Storage Capacity7%

Fantastic capacity

The bag does have decent capacity storage

Plenty of storage

Return

1.2% Return rate 78% Fixable by listing

Size-Overall67%▆▇▆▇█▇

Not fit for purpose

Very small

Enormous

Quality-Overall6%▂▆█▃▃▄

Terrible tool bag, dont buy, not worth the money, extremely poor quality bag, the bag zips are also sniff and 1 of the zips on the front pocket broke after 2 days of use, dreadful which is surprising as De Walt products are usually good quality

Poor quality tool bag

thought maybe it was me or was just a bad batch or something

Advertised Vs Actual Product4%▄▄▇█▃▇
Weight Heavy4%█▄█▄▁▄
Strength3%▄▅▇▆▁█

FAQ

Common Dewalt Tool Bag questions

Answered from the same tracked data.