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Dewalt Tool Bag

Fail

Demand is soft, at -25.7% this quarter, so Dewalt Tool Bag is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£50K/yr51K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
30%top-5 click share · 11 brands · 147 sellers

Flapen Score

Dewalt Tool Bag against its category

The dotted line is the DIY & Tools average. Past it, Dewalt Tool Bag is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Tool Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dewalt Tool Bag 51K times last year and spent an estimated £50K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
2.5%
Market size, estimated
£50Ka year
Peak month
January2.7× the quietest month
Top search term
dewalt bag28K searches a year

02 · Price

A sale here is worth £39.36.

Listings sell for £39.36 on average, from £10.36 to £80.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.36 that is £0 to £4K a year per listing.

Average price
£39.36inside the $15 to $100 sweet spot
Price range
£10.36–£80.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #224 within Tool Organisers. It carries 1,775 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
83%
Out of stock, average day
2.6%
Average rank
#224in Tool Organisers
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,775per listing
Listings tracked
47

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dewalt Tool Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

147

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 72%

Open market

12%

  • DEWALT36%
  • STANLEY14%
  • STANLEY FATMAX11%
  • Stein10%
  • QT&QY10%
  • Bahco8%
  • Open — no brand owns it (5 brands, 12%)

Demand

Dewalt Tool Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Dewalt Tool Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dewalt bag28K/yr
  • stanley fatmax tool bags17K/yr
  • bahco tool bag6K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt Tool Bag

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dewalt Tool Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data