Dewalt Tape Measure
MaybeReturns run at only 0.7% of orders. But demand is soft, at -28.0% this quarter, so Dewalt Tape Measure is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £206K/yr151K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 46%top-5 click share · 8 brands · 110 sellers
Flapen Score
Dewalt Tape Measure against its category
The dotted line is the DIY & Tools average. Past it, Dewalt Tape Measure is stronger. Inside it, weaker.
Market
The Dewalt Tape Measure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dewalt Tape Measure 151K times last year and spent an estimated £206K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £206Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- stanley fatmax tape measure43K searches a year
02 · Price
A sale here is worth £19.63.
Listings sell for £19.63 on average, from £12.33 to £30.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £19.63 that is £5K to £10K a year per listing.
- Average price
- £19.63inside the $15 to $100 sweet spot
- Price range
- £12.33–£30.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #108 within Measuring & Layout Tools. It carries 1,373 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 90%
- Out of stock, average day
- 5.1%
- Average rank
- #108in Measuring & Layout Tools
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,373per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dewalt Tape Measure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STANLEY FATMAX 8m/26 Tape Measure Lever Lock Blade Armour Coating 3.3m Standout 0-33-726
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 4,711
- Age
- 22y ago
STANLEY Fatmax 5m/16ft Tape Measure 5-33-886
- Price
- £20.01
- Rating
- 4.6/5
- Reviews
- 1,307
- Age
- 18y ago
Stanley STA033720 Fatmax Armor Metric 5m Tape Measure 0-33-720
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 2,913
- Age
- 18y ago
Stanley ZSTA-0-33-504 STA033504 FatMax Autolock Pocket Tape 8m/26ft (Width 32mm) Pro 8 m/26 ft Multi-Colour
- Price
- £22.56
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 11y ago
STANLEY FATMAX 5m/16 Tape Measure Blade Armour Coating 3.3m Tape Standout Magnetic Hook End 0-33-719
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 4,711
- Age
- 13y ago
Trending
90-day click momentum
FAHEFANA Laser Tape Measure Rechargeable 40M Laser Distance Meter & 5M Tape Measure Digital Tape Measure with LCD Display Area Distance Volume Pythagorean (M FT INCH)
- Price
- £21.55
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 1y ago
DTAPE 50M Laser Distance Meter Digital Laser Measure Upgraded High-Accuracy Laser Measuring Tool Electronic Tape Measure 2 Backlit LCD Display Area/Volume/Indirect Measurement in/Ft/Ft+in/M
- Price
- £14.83
- Rating
- 4.5/5
- Reviews
- 779
- Age
- 2y ago
2-in-1 Laser Tape Measure - ansigtny 197Ft Laser Measurement Tool & 16Ft Tape Measure with LCD Backlight - Pythagoras/Distance/Area/Volume Rechargeable Digital Tape Measure for Construction (M/In/Ft)
- Price
- £30.35
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 8mo ago
70M Laser Measure Device MiLESEEY 229ft Digital Laser Tape Measure with Upgrade Electronic Angle Sensor 2mm Accuracy Area Measurement Volume and Pythagoras 2LCD Backlit Mute Battery Included
- Price
- £22.08
- Rating
- 4.5/5
- Reviews
- 7,597
- Age
- 5y ago
DeWALT TOUGHSERIES Tape Measure 5m/16ft (Width 32mm) Rip-Shield ; blade coating that provides increased durability ultra-tough housing keeps the tape safe and secure EC Class II
- Price
- £18.53
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date2-in-1 Laser Tape Measure - ansigtny 197Ft Laser Measurement Tool & 16Ft Tape Measure with LCD Backlight - Pythagoras/Distance/Area/Volume Rechargeable Digital Tape Measure for Construction (M/In/Ft)
- Price
- £30.35
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 8mo ago
FAHEFANA Laser Tape Measure Rechargeable 40M Laser Distance Meter & 5M Tape Measure Digital Tape Measure with LCD Display Area Distance Volume Pythagorean (M FT INCH)
- Price
- £21.55
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 1y ago
DeWALT TOUGHSERIES Tape Measure 5m/16ft (Width 32mm) Rip-Shield ; blade coating that provides increased durability ultra-tough housing keeps the tape safe and secure EC Class II
- Price
- £18.53
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
STANLEY FATMAX Xtreme 5m Tape Measure Retractable FMHT38214-0
- Price
- £23.94
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 1y ago
Stanley Fatmax Xtreme 8M/26Ft. 32Mm Wide Tape Measure FMHT38218-5
- Price
- £20.11
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
110
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
3%
- STANLEY46%
- DEWALT23%
- STANLEY FATMAX22%
- FAHEFANA4%
- ansigtny2%
- MiLESEEY2%
- Open — no brand owns it (2 brands, 3%)
Demand
Dewalt Tape Measure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Dewalt Tape Measure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley fatmax tape measure43K/yr
- dewalt tape measure24K/yr
- fatmax tape measure25K/yr
- fat max tape measure 5m11K/yr
- fat max tape measure 8m8K/yr
- tape measure dewalt5K/yr
- fatmax tape5K/yr
- stanley fat max 8m tape4K/yr
- dewalt tape measure 8m5K/yr
- stanley fatmax tape measure 8m4K/yr
Reviews and returns
What reviews say buyers love and hate about Dewalt Tape Measure
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after a month
Broken after a few weeks
It broke in several places
Cheap
Garbage
Poor quality
The tip is too wobbly
Returned as wasn't remotely sturdy
Very fragile
So if, like I first did, you try to get a measurement from the business end, it will always appear to be hopelessly inaccurate
This tape is metric only
I always get dented tape measure blades which is really annoying
To expensive for 3 months life
Expensive
Not worth the money
Love
Excellent product
quality excellent readability great lockabillty great
Very well made
Perfect strong tape
Good tape
solid, sturdey, great standout, good value for money compared to cheaper tapes, this lasts for every, easy to read, nice weight, and a good lock on the tape
strong and sturdy
solid, sturdey, great standout, good value for money compared to cheaper tapes, this lasts for every, easy to read, nice weight, and a good lock on the tape
Superb strength and easy to read markings — a great tool to have
good value for money
Good price too
Worth the money
easy to use
easy to read
Easy to operate
Return
0.7% Return rate 34% Fixable by listing
much smaller font than my previous tape
The 5 is too small
Character font smaller than expected
Another dud product the tape measure I like just build really rubbish the end broke after a few uses
Tape is flimsy
Tape fell off at full extent
Cheap
Garbage
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dewalt Tape Measure questions
Answered from the same tracked data.