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Dewalt Tape Measure

Dewalt Tape Measure shows low returns (0.7%), but soft demand (-28.0% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 40Growth 11Conversion 75Competition 66Returns 97Price range 83Avg price 87Brand share 11Review moat 53Quality gap 62
This niche Category average

Is Dewalt Tape Measure profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dewalt Tape Measure is a £206K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Dewalt Tape Measure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.0% over the last 90 days and 7.0% of searches end in a purchase.

£206K

revenue / yr

Units sold / yr13K
Search volume / yr-28.0%151K
Conversion rate7.0%
Avg price£19.63

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 110
Top-5 product click share46%
Open market4%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement34%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,373

Top Dewalt Tape Measure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

110

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

3%

  • STANLEY46%
  • DEWALT23%
  • STANLEY FATMAX22%
  • FAHEFANA4%
  • ansigtny2%
  • MiLESEEY2%
  • Open — no brand owns it (2 brands, 3%)

Dewalt Tape Measure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume151KCVR7.0%Products29Brands8Top 5 Brands96%OOS Rate5.1%Rating4.4★Reviews1,373Avg BSR#108
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Top Dewalt Tape Measure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stanley fatmax tape measure43K/yr
  • dewalt tape measure24K/yr
  • fatmax tape measure25K/yr
  • fat max tape measure 5m11K/yr
  • fat max tape measure 8m8K/yr
  • tape measure dewalt5K/yr
  • fatmax tape5K/yr
  • stanley fat max 8m tape4K/yr
  • dewalt tape measure 8m5K/yr
  • stanley fatmax tape measure 8m4K/yr

What reviews say buyers love and hate about Dewalt Tape Measure

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall25%

Excellent product

Adhesion/Stickiness19%

Perfect strong tape

Strength9%

strong and sturdy

Value For Money8%

good value for money

Ease Of Use7%

easy to use

What buyers complain about

73% of reviews
Durability22%

Broken after a month

Quality-Overall14%

Cheap

Strength8%

The tip is too wobbly

Measurement/Reading Accuracy6%

So if, like I first did, you try to get a measurement from the business end, it will always appear to be hopelessly inaccurate

Value For Money4%

To expensive for 3 months life

Dewalt Tape Measure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Weight Heavy
11%
3Adhesion/Stickiness
9%
4Quality-Overall
8%
5Defective Material/Parts
7%

Common Dewalt Tape Measure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dewalt Tape Measure 53/100 on Amazon United Kingdom — Worth a look. The niche generates £206K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.0% over the last 90 days.
Search demand for Dewalt Tape Measure on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.2× the quietest.