Dewalt Tape Measure

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-28.0%

Conversion, latest week

7.0%

Market size, estimated

£206Ka year

Peak month

November2.2× the quietest month

Top search term

stanley fatmax tape measure43K searches a year

Listings sell for £19.63 on average, from £12.33 to £30.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £19.63 that is £5K to £10K a year per listing.

Average price

£19.63inside the $15 to $100 sweet spot

Price range

£12.33–£30.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

34% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #108 within Measuring & Layout Tools. It carries 1,373 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

34%

Prime listings

90%

Out of stock, average day

5.1%

Average rank

#108in Measuring & Layout Tools

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,373per listing

Listings tracked

29

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months