dewalt tape measure
Worth a lookShows low returns (0.7%), but soft demand (-28.0% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£19.63avg listing price — sweet spot $15–$100
Price range
Great£12.33–£30.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,373.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay£206K£206K/yr · 151K searches
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dewalt tape measure is a £206K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
dewalt tape measure market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £196K–£245K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 34%
- Out of stock
- 5.1%
- Avg brand age
- 43 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
110
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
3%
- STANLEY46%
- DEWALT23%
- STANLEY FATMAX22%
- FAHEFANA4%
- ansigtny2%
- MiLESEEY2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Top dewalt tape measure search terms
- stanley fatmax tape measure43K/yr
- dewalt tape measure24K/yr
- fatmax tape measure25K/yr
- fat max tape measure 5m11K/yr
- fat max tape measure 8m8K/yr
- tape measure dewalt5K/yr
- fatmax tape5K/yr
- stanley fat max 8m tape4K/yr
- dewalt tape measure 8m5K/yr
- stanley fatmax tape measure 8m4K/yr
Top dewalt tape measure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STANLEY FATMAX 8m/26 Tape Measure Lever Lock Blade Armour Coating 3.3m Standout 0-33-726
STANLEY£14.284.6★4,711 rev
STANLEY Fatmax 5m/16ft Tape Measure 5-33-886
STANLEY FATMAX£20.014.6★1,307 rev
Stanley STA033720 Fatmax Armor Metric 5m Tape Measure 0-33-720
STANLEY FATMAX£12.824.6★2,913 rev
Stanley ZSTA-0-33-504 STA033504 FatMax Autolock Pocket Tape 8m/26ft (Width 32mm) Pro 8 m/26 ft Multi-Colour
STANLEY£22.564.4★921 rev
STANLEY FATMAX 5m/16 Tape Measure Blade Armour Coating 3.3m Tape Standout Magnetic Hook End 0-33-719
STANLEY£12.334.6★4,711 rev
Newest
by launch date
2-in-1 Laser Tape Measure - ansigtny 197Ft Laser Measurement Tool & 16Ft Tape Measure with LCD Backlight - Pythagoras/Distance/Area/Volume Rechargeable Digital Tape Measure for Construction (M/In/Ft)
ansigtny£30.3589 rev
FAHEFANA Laser Tape Measure Rechargeable 40M Laser Distance Meter & 5M Tape Measure Digital Tape Measure with LCD Display Area Distance Volume Pythagorean (M FT INCH)
FAHEFANA£21.55206 rev
DeWALT TOUGHSERIES Tape Measure 5m/16ft (Width 32mm) Rip-Shield ; blade coating that provides increased durability ultra-tough housing keeps the tape safe and secure EC Class II
DEWALT£18.5312 rev
STANLEY FATMAX Xtreme 5m Tape Measure Retractable FMHT38214-0
STANLEY£23.9484 rev
Stanley Fatmax Xtreme 8M/26Ft. 32Mm Wide Tape Measure FMHT38218-5
STANLEY£20.1146 rev
Trending
90-day click momentumFAHEFANA Laser Tape Measure Rechargeable 40M Laser Distance Meter & 5M Tape Measure Digital Tape Measure with LCD Display Area Distance Volume Pythagorean (M FT INCH)
FAHEFANA£21.554.3★
DTAPE 50M Laser Distance Meter Digital Laser Measure Upgraded High-Accuracy Laser Measuring Tool Electronic Tape Measure 2 Backlit LCD Display Area/Volume/Indirect Measurement in/Ft/Ft+in/M
DTAPE£14.834.5★
2-in-1 Laser Tape Measure - ansigtny 197Ft Laser Measurement Tool & 16Ft Tape Measure with LCD Backlight - Pythagoras/Distance/Area/Volume Rechargeable Digital Tape Measure for Construction (M/In/Ft)
ansigtny£30.354.4★
70M Laser Measure Device MiLESEEY 229ft Digital Laser Tape Measure with Upgrade Electronic Angle Sensor 2mm Accuracy Area Measurement Volume and Pythagoras 2LCD Backlit Mute Battery Included
MiLESEEY£22.084.5★
DeWALT TOUGHSERIES Tape Measure 5m/16ft (Width 32mm) Rip-Shield ; blade coating that provides increased durability ultra-tough housing keeps the tape safe and secure EC Class II
DEWALT£18.534.7★
What buyers say about dewalt tape measure
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Perfect strong tape”
“strong and sturdy”
“good value for money”
“easy to use”
“Does what it should”
“Very Accurate & Handy”
“Durable and good quality”
“fits very naturally in the hand”
“Very hand”
What buyers complain about
“Broken after a month”
“Cheap”
“The tip is too wobbly”
“So if, like I first did, you try to get a measurement from the business end, it will always appear to be hopelessly inaccurate”
“To expensive for 3 months life”
“Another dud product the tape measure I like just build really rubbish the end broke after a few uses”
“Lousy instruction sheet”
“Not magnetic”
“much smaller font than my previous tape”
“Photo advertises product different to description”
Top return reasons
Common questions
- Is dewalt tape measure profitable to sell on Amazon United Kingdom?
- The niche generates £206K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the dewalt tape measure niche?
- 8 brands and 110 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in dewalt tape measure?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.7%.
- When does demand for dewalt tape measure peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dewalt tape measure niche?
- Listings span £12.33–£30.35; the average listing price is £19.63 (sweet spot $15–$100). The average incumbent carries 1,373 reviews — the moat a new listing must climb.