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Dewalt Router

Fail

The top 5 brands take 96% of clicks, so Dewalt Router is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£305K/yr118K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
82%top-5 click share · 7 brands · 49 sellers

Flapen Score

Dewalt Router against its category

The dotted line is the DIY & Tools average. Past it, Dewalt Router is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Router market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dewalt Router 118K times last year and spent an estimated £305K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
1.8%
Market size, estimated
£305Ka year
Peak month
November2.1× the quietest month
Top search term
dewalt router60K searches a year

02 · Price

A sale here is worth £148.23.

Listings sell for £148.23 on average, from £8.34 to £477.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £148.23 that is £0 to £15K a year per listing.

Average price
£148.23above the $15 to $100 sweet spot
Price range
£8.34–£477.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£15K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #41 within Power Tools. It carries 1,114 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
1.6%
Average rank
#41in Power Tools
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,114per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dewalt Router products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£122K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

49

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • DEWALT62%
  • Tcllka14%
  • byczone10%
  • RAYLEEY7%
  • TOPWAY4%
  • JOJOCY2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dewalt Router search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Dewalt Router search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt router60K/yr
  • dewalt router 18v cordless28K/yr
  • dewalt palm router11K/yr
  • dewalt cordless router7K/yr
  • router dewalt5K/yr
  • dewalt 18v router7K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt Router

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.12

Cutting bits do not fit collet

Quality-Overall17%−0.05

Bad quality

very bad quality

Certifications8%−0.06

Not CE/UKCA marked

Instructions/User Manual/Troubleshooting8%+0.27

I went free hand as I didn't know how I could set up the guides

Advertised Vs Actual Product8%−0.06

The description doesn't state any of this

Love

Value For Money29%+0.67

Worth the money so far

save some money

Good price

Ease Of Use17%+1.62

easy to use

Great handy bit of kit

Handy Tool

Battery Life15%+0.71

Dewalt battery worked a treat

Works well with dewalt 18v battery

Works well with dewalt batteries

Quality-Overall12%−0.05

The build quality feels solid, the clear base gives great visibility, and the depth adjustment is quick and accurate

However I can say it has terrific build quality and accessories

I love quality tools

Comfort-Overall5%+0.55

Comfortable, smart and value for money

Return

1.9% Return rate 11% Fixable by listing

Defective Material/Parts22%█▇▇▆▁▄
Functionality-Overall19%▃▅▅▆█▇
Battery Inclusion6%▁█▁▄█▄
Quality-Overall6%▁▅▁▄▁█

Bad quality

very bad quality

Strength5%█▇▁▁▁█

the guides a little flimsy

FAQ

Common Dewalt Router questions

Answered from the same tracked data.