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Dewalt Pruner

Fail

The top 5 brands take 97% of clicks, so Dewalt Pruner is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£36K/yr24K searches / yr
90-day growth
+482.1%search demand this quarter
Competition
84%top-5 click share · 6 brands · 69 sellers

Flapen Score

Dewalt Pruner against its category

The dotted line is the DIY & Tools average. Past it, Dewalt Pruner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Pruner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dewalt Pruner 24K times last year and spent an estimated £36K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +482.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+482.1%
Conversion, latest week
1.6%
Market size, estimated
£36Ka year
Top search term
dewalt pruner13K searches a year

02 · Price

A sale here is worth £94.94.

Listings sell for £94.94 on average, from £29.57 to £192.79. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £94.94 that is £0 to £9K a year per listing.

Average price
£94.94inside the $15 to $100 sweet spot
Price range
£29.57–£192.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #289 within Hand Tools. It carries 455 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
12.0%
Average rank
#289in Hand Tools
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dewalt Pruner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

69

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • DEWALT76%
  • ConBlom9%
  • JAOGAUS6%
  • ApexWin4%
  • FormiPow3%
  • Prunarbo3%

Search terms

Top Dewalt Pruner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt pruner13K/yr
  • dewalt secateurs7K/yr
  • dewalt branch cutter4K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt Pruner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%−0.01

Average product

Defective Material/Parts10%−0.06

still not working item faulty

Rusts/Corrodes10%+0.24

I always spray the chain with lubricants before storing it for the winter to stop any surface rust or damage to the cutting chain

Weight Heavy6%−0.03

on long pole it is very heavy

could be lighter

It is a bit hefty

Battery Life6%+1.22

which was not up to any serious work. due to battery life

Also, I have been using a 5AH battery which hasnt even used one bar of its life yet, so I would think even a 2AH battery should be plenty

Love

Quality-Overall26%−0.01

Good quality

Best quality tools

Build quality feels really solid for the price

Ease Of Use17%+0.93

Super easy

Very handy so far

the tool is easy to use

Battery Life12%+1.22

Battery life is great

I like using it with a compact 2AH battery and i still get hours of usage on and off

Battery has lasted for all jobs Ive required it for

Value For Money7%+0.61

Worth the money

I think its a fantastic investment

Great for the price

Grip5%−0.02

As hand held pruners they are excellent

Excellent tool

It completely saves my hands

Return

1.0% Return rate 10% Fixable by listing

Weight Heavy18%█▁▅▁▇▅

on long pole it is very heavy

could be lighter

It is a bit hefty

Functionality-Overall13%▁▁▇▇▇█
Defective Material/Parts11%▁▁▄█▆▂

still not working item faulty

Size-Overall8%█▁▁▁▁▅
Leak-Proof8%▁▁▁██▅

FAQ

Common Dewalt Pruner questions

Answered from the same tracked data.