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Dewalt Laser Levels

Fail

The top 5 brands take 100% of clicks, so Dewalt Laser Levels is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£856K/yr147K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
89%top-5 click share · 2 brands · 43 sellers

Flapen Score

Dewalt Laser Levels against its category

The dotted line is the DIY & Tools average. Past it, Dewalt Laser Levels is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Laser Levels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dewalt Laser Levels 147K times last year and spent an estimated £856K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £856K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
2.4%
Market size, estimated
£856Ka year
Peak month
November1.8× the quietest month
Top search term
dewalt laser level70K searches a year

02 · Price

A sale here is worth £241.32.

Listings sell for £241.32 on average, from £46.87 to £617.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £241.32 that is £0 to £24K a year per listing.

Average price
£241.32above the $15 to $100 sweet spot
Price range
£46.87–£617.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£24K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #59 within Measuring & Layout Tools. It carries 1,597 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
2.2%
Average rank
#59in Measuring & Layout Tools
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,597per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dewalt Laser Levels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£128K£257K£385K£514K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • DEWALT94%
  • Alloyman6%

Demand

Dewalt Laser Levels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dewalt Laser Levels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt laser level70K/yr
  • dewalt laser24K/yr
  • laser level dewalt18K/yr
  • milwaukee laser level13K/yr
  • dewalt green laser level6K/yr
  • dewalt level7K/yr
  • laser dewalt5K/yr
  • laser level milwaukee3K/yr
  • dewalt laser levels2K/yr
  • dewalt laser levels green59/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt Laser Levels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.01

Cheap rubbish

Very bad quality

For the price, I expected something far more reliable and sturdy

Strength14%−0.14

Protection for laser lights are very weak

Maintenance And Repair14%−0.14

repair team very bad

They dont want to replace it

Material Quality7%+0.46

The tripod seems a bit cheaper made

Durability7%−0.07

Tripod broke within 2 months

Love

Quality-Overall31%−0.01

Good quality

Great product

nothing to complain about

Value For Money31%+3.13

Value for money

Good value

Worth it for the money

Brightness/Shine/Glow13%+0.75

The green beam is bright enough indoors

And the brightness held up even under the harsh LED work light

Efficiency6%+0.46

functions fine

Battery Life4%+0.10

still have 60% battery left

Return

2.0% Return rate 5% Fixable by listing

Functionality-Overall26%▄▅▄▆██

Even walking across the room made it flicker and start over

Quality-Overall13%▆▁█▃▂▃

Cheap rubbish

Very bad quality

For the price, I expected something far more reliable and sturdy

Defective Material/Parts13%█▁▇▃▅▅
Mechanism Issues6%▆█▄▁▅▃

The up and down mechanism snapped easily

Brightness/Shine/Glow4%▁▁▇█▃▅

FAQ

Common Dewalt Laser Levels questions

Answered from the same tracked data.