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Dewalt Impact Driver

Fail

The top 5 brands take 100% of clicks, so Dewalt Impact Driver is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£257K/yr2.3M searches / yr
90-day growth
-3.1%search demand this quarter
Competition
96%top-5 click share · 1 brands · 78 sellers

Flapen Score

Dewalt Impact Driver against its category

The dotted line is the DIY & Tools average. Past it, Dewalt Impact Driver is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Impact Driver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dewalt Impact Driver 2.3M times last year and spent an estimated £257K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.5%
Market size, estimated
£257Ka year
Peak month
November2.2× the quietest month
Top search term
dewalt1.5M searches a year

02 · Price

A sale here is worth £20.29.

Listings sell for £20.29 on average, from £2.64 to £69.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £20.29 that is £5K to £10K a year per listing.

Average price
£20.29inside the $15 to $100 sweet spot
Price range
£2.64–£69.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #23 within Power Tool Accessories. It carries 6,064 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#23in Power Tool Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,064per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dewalt Impact Driver products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£51K£103K£154K£205K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

78

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • DEWALT100%
  • Open — no brand owns it (0%)

Demand

Dewalt Impact Driver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Dewalt Impact Driver search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dewalt1.5M/yr
  • dewalt tools409K/yr
  • dewalt 18v51K/yr
  • dewalt power tools51K/yr
  • dewalt hand tools57K/yr
  • dewalt accessories50K/yr
  • de walt34K/yr
  • dewalt compatible tools31K/yr
  • dewalt tools clearance26K/yr
  • dewalt 18v tools25K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt Impact Driver

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
21%of negative reviews mention “Durability”
0.6%of orders come back
“failed within 6 months”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dewalt Impact Driver questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data