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Dewalt Hoover

Fail

The top 5 brands take 96% of clicks, so Dewalt Hoover is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£226K/yr110K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
57%top-5 click share · 8 brands · 135 sellers

Flapen Score

Dewalt Hoover against its category

The dotted line is the DIY & Tools average. Past it, Dewalt Hoover is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Hoover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dewalt Hoover 110K times last year and spent an estimated £226K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
2.2%
Market size, estimated
£226Ka year
Peak month
November1.7× the quietest month
Top search term
dewalt hoover41K searches a year

02 · Price

A sale here is worth £92.52.

Listings sell for £92.52 on average, from £36.22 to £165.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £92.52 that is £0 to £9K a year per listing.

Average price
£92.52inside the $15 to $100 sweet spot
Price range
£36.22–£165.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #162 within Power Tools. It carries 797 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
77%
Out of stock, average day
3.5%
Average rank
#162in Power Tools
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
797per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dewalt Hoover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 rising

Sellers

135

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

2%

  • DEWALT70%
  • TengXcel16%
  • Gruecoinno5%
  • Yospinber3%
  • Adisipsoarin2%
  • Eukod2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Dewalt Hoover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Dewalt Hoover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt hoover41K/yr
  • dewalt vacuum26K/yr
  • dewalt vacuum cleaner 18v16K/yr
  • dewalt wet and dry vacuum9K/yr
  • dewalt vacuum cleaner6K/yr
  • dewalt cordless vacuum5K/yr
  • dewalt hoover cordless3K/yr
  • dewalt hoover 18v cordless5K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt Hoover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.19

Not the best at all for the money

Not the best

Absolutely crap

Size-Overall8%−0.06

The lead is definitely too short

Too small

Weight Heavy8%+0.26

The only thing I was surprised with was the weight the unit is surprisingly heavy for its size

Ease Of Cleaning7%+0.96

not in home cleaning. still would of been better with a tradition bend handle

really underpowered to do any kind of cleaning be it wet or dry

Value For Money7%+1.31

Not worth the price

Absolutely waste of money

Really not worth the price

Love

Value For Money20%+1.31

Good value

good value for money

Excellent value

Quality-Overall15%−0.19

Tools are fantastic and worked well

The quality is strong made

Excellent product

Ease Of Cleaning14%+0.96

was brilliant to clean our cars out with

the filters are pretty easy to clean if your are careful

easily good enough to cover pretty much all clean-up jobs

Strength9%+0.82

Brilliant and really powerful

looks really robust to me

Powerful

Efficiency6%

Works well

Works better than my dewalt original make

Return

1.4% Return rate 28% Fixable by listing

Size-Overall21%█▅█▃▄▄

The lead is definitely too short

Too small

Functionality-Overall18%▁▁▅█▁▄

Doesnt work

Compatibility-Overall13%▁▄▃▁█▄
Durability7%▁█▄▁▁█

only lasted 2 years

Quality-Overall6%▁▁▁▂█▃

Not the best at all for the money

Not the best

Absolutely crap

FAQ

Common Dewalt Hoover questions

Answered from the same tracked data.