Is dewalt drill profitable to sell on Amazon United Kingdom?

The niche generates £577K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (44/100).

How competitive is the dewalt drill niche?

6 brands and 78 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in dewalt drill?

Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 1.2%.

When does demand for dewalt drill peak?

Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the dewalt drill niche?

Listings span £27.12–£216.32; the average listing price is £99.53 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.

dewalt drill

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£99.53

avg listing price — sweet spot $15–$100

Market size

Good£577K

£577K/yr · 417K searches

Review moat

Good1,051.32

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£27.12–£216.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, dewalt drill is a £577K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dewalt drill market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £498K–£597K; units × avg price
Conversion rate: 1.4%
Avg BSR: #82
Page quality: 0%
Prime: 60%
Sponsored: 28%
Out of stock: 0.4%
Avg brand age: 33 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

DEWALT91%
JYGMPRO4%
SundpeyPRO2%
FADAKWALT2%
Highlandhue1%
Bosch1%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -4.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top dewalt drill search terms

dewalt drill254K/yr -1.5%1.0% conv.
dewalt combi drill27K/yr -9.4%1.2% conv.
dewalt cordless drill25K/yr -5.1%1.2% conv.
de walt drill cordless18K/yr -0.2%1.1% conv.
cordless drill dewalt17K/yr -18.2%1.0% conv.
drill dewalt16K/yr -9.3%0.6% conv.
dewalt drills13K/yr -13.2%0.9% conv.
dewalt dcd79611K/yr +11.8%2.0% conv.
dewalt 18v drill9K/yr -15.2%1.6% conv.
de walt drill5K/yr -5.6%2.2% conv.

All search terms

Top dewalt drill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DEWALT GG107 18V Combi Drill X2 Upgraded 1.5AH Batteries Fast Charger Latest T STAK CASE*Complete KIT Black

DEWALT£105.464.6★758 rev

DEWALT 18V XR Brushless Compact Hammer Drill Driver with 2 5Ah Lithium-Ion Batteries and TSTAK Kitbox UK Plug DCD799P2T-GB

DEWALT£163.665.0★4 rev

DEWALT 18V CORDLESS LITHIUM COMBI HAMMER DRILL XR BODY ONLY ***

DEWALT£48.314.6★410 rev

DeWalt DCD709N-XJ Cordless Impact Drill 18V 65Nm (Product Only)

DEWALT£64.214.4★160 rev

Dewalt 18V XR Cordless Brushless Impact Driver DCF887N & Combi Drill DCD796N Body Only Twin Pack

DEWALT£114.904.7★153 rev

Newest

by launch date

DEWALT 18V XR Multi-Head Drill Driver with 4 Interchangeable Heads with Soft Storage Bag and 10 pc 57mm PH & PZ FLEXTORQ Screwdriving Keyring Set Tool Only DCD803KN-XJ

DEWALT£216.3234 rev

6mo ago

SundpeyPRO Cordless Hammer Drill 1/2 - 21V Brushless Power Drill Set with 2 x 4.0Ah Battery & 20+3 Torque & 2150RPM Electric Drills with Self-Locking Metal Chuck & Fast Charger for DIY Home Use

SundpeyPRO£57.5641 rev

11mo ago

Bosch Cordless Combi Drill EasyImpact 18V-38 Modern Blue (1x Battery 2.5 Ah 18 Volt System in Carrying Case)

Bosch£43.99237 rev

12mo ago

DEWALT 18V XR Brushless Compact Hammer Drill Driver with 2 5Ah Lithium-Ion Batteries and TSTAK Kitbox UK Plug DCD799P2T-GB

DEWALT£163.664 rev

1y ago

DeWalt DCD796N 18V XR Cordless Brushless Combi Drill Body Only

DEWALT£60.50172 rev

1y ago

What buyers say about dewalt drill

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Value for money”

Quality-Overall18%

“Good piece of kit”

Ease Of Use12%

“easy to handle”

Advertised Vs Actual Product7%

“Exactly as described”

Battery Life6%

“Good battery life”

Strength5%

“Strong”

Weight Light4%

“A powerful small lightweight drill”

Durability4%

“durable”

Charging3%

“a charger all in one really well made case value for your money in buying it this way I love the drill it has everything you need hammer drill screwdriver plenty of different settings so easy to use 10/10 for the drill 10/10 for the seller”

Size-Overall2%

“Its a good size”

What buyers complain about

Value For Money15%

“Overpriced”

Durability14%

“Small bits started to slip in the chuck after about 10 uses”

Quality-Overall13%

“build quality is not as good other brands”

Size-Overall6%

“It was quite large”

Battery Life6%

“The power and length of use is down to the battery you use”

Advertised Vs Actual Product6%

“False advertising”

Functionality-Overall5%

“Doesnt work”

Weight Heavy3%

“very heavy for general DIY use”

Strength3%

“Not very powerful”

Weight Light3%

“Very light weight no medium to serious use”

Top return reasons

Functionality-Overall27%

Defective Material/Parts11%

Strength8%

Durability5%

Size-Overall5%

Quality-Overall4%

Charging4%

Battery Life4%

Advertised Vs Actual Product3%

Mechanism Issues3%

Common questions

Is dewalt drill profitable to sell on Amazon United Kingdom?: The niche generates £577K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (44/100).
How competitive is the dewalt drill niche?: 6 brands and 78 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in dewalt drill?: Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 1.2%.
When does demand for dewalt drill peak?: Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the dewalt drill niche?: Listings span £27.12–£216.32; the average listing price is £99.53 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.