Dewalt Drill

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £577K a year.

Searches, last 12 months

417K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

1.4%

Market size, estimated

£577Ka year

Peak month

November1.6× the quietest month

Top search term

dewalt drill254K searches a year

Listings sell for £99.53 on average, from £27.12 to £216.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £99.53 that is £10K to £25K a year per listing.

Average price

£99.53inside the $15 to $100 sweet spot

Price range

£27.12–£216.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£10K–£25K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

28% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #82 within Power Tools. It carries 1,051 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

28%

Prime listings

60%

Out of stock, average day

0.4%

Average rank

#82in Power Tools

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,051per listing

Listings tracked

25

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months