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Dewalt Circular Saw

Fail

Buyers convert on only 1.5% of searches, so Dewalt Circular Saw is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£349K/yr223K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
58%top-5 click share · 10 brands · 77 sellers

Flapen Score

Dewalt Circular Saw against its category

The dotted line is the DIY & Tools average. Past it, Dewalt Circular Saw is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Circular Saw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dewalt Circular Saw 223K times last year and spent an estimated £349K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.5%
Market size, estimated
£349Ka year
Peak month
November1.5× the quietest month
Top search term
dewalt circular saw114K searches a year

02 · Price

A sale here is worth £103.64.

Listings sell for £103.64 on average, from £40.78 to £282.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £103.64 that is £10K to £26K a year per listing.

Average price
£103.64above the $15 to $100 sweet spot
Price range
£40.78–£282.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£10K–£26K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #111 within Power Tools. It carries 166 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
80%
Out of stock, average day
6.1%
Average rank
#111in Power Tools
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
166per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dewalt Circular Saw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£105K£140K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

77

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

6%

  • DEWALT74%
  • LIROPAU6%
  • Vutlace5%
  • luolety3%
  • panthem3%
  • cimsfcor2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Dewalt Circular Saw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Dewalt Circular Saw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt circular saw114K/yr
  • dewalt saw45K/yr
  • dewalt circular saw 18v19K/yr
  • dewalt cordless circular saw10K/yr
  • dewalt skill saw10K/yr
  • circular saw dewalt6K/yr
  • dewalt 18v circular saw6K/yr
  • dewalt rip saw5K/yr
  • circular saws dewalt4K/yr
  • dewalt saws4K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt Circular Saw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.10

Not fit for purpose

its a little large

It is small

Quality-Overall11%−0.02

poor quality

very poor quality

Poor

Rusts/Corrodes6%+0.20

I always spray the chain with lubricants before storing it for the winter to stop any surface rust or damage to the cutting chain

Functionality-Overall6%−0.05

Not up to the job

Advertised Vs Actual Product6%+0.97

Not price listed on Amazon when charged

Love

Quality-Overall22%−0.02

Very well made

nicely balanced good price quality item

Quality product

Value For Money21%+0.28

Great for price

Well worth money

Great value for the money

Ease Of Use12%+1.14

Easy to use

So handy

with no hassle at all

Battery Life7%+0.23

all appears OK well built battery fits ok

Pretty good on batteries as well

Battery has lasted for all jobs Ive required it for

Advertised Vs Actual Product6%+0.97

Better than expected

Does the job

Does exactly as it says

Return

2.3% Return rate 27% Fixable by listing

Size-Overall16%▅▃▃▄▅█

Not fit for purpose

its a little large

It is small

Defective Material/Parts13%▁▄▇▅█▁
Functionality-Overall13%█▁▃▃▁▁

Not up to the job

Compatibility-Overall8%▁▁▃▆▃█
Quality-Overall6%█▅▅▇▅▆

poor quality

very poor quality

Poor

FAQ

Common Dewalt Circular Saw questions

Answered from the same tracked data.