Is dewalt circular saw profitable to sell on Amazon United Kingdom?

The niche generates £349K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (45/100).

How competitive is the dewalt circular saw niche?

10 brands and 77 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in dewalt circular saw?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Rusts/Corrodes. The return rate is 2.3%.

When does demand for dewalt circular saw peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the dewalt circular saw niche?

Listings span £40.78–£282.22; the average listing price is £103.64 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.

dewalt circular saw

Skip it

Weak search conversion (1.5%) — this niche doesn't clear our bar today.

Review moat

Great165.68

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£103.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good£349K

£349K/yr · 223K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£40.78–£282.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, dewalt circular saw is a £349K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dewalt circular saw market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £259K–£311K; units × avg price
Conversion rate: 1.5%
Avg BSR: #111
Page quality: 0%
Prime: 80%
Sponsored: 48%
Out of stock: 6.1%
Avg brand age: 36 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

DEWALT74%
LIROPAU6%
Vutlace5%
luolety3%
panthem3%
cimsfcor2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -10.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top dewalt circular saw search terms

dewalt circular saw114K/yr -8.5%1.2% conv.
dewalt saw45K/yr -4.4%0.5% conv.
dewalt circular saw 18v19K/yr -24.2%1.4% conv.
dewalt cordless circular saw10K/yr -2.6%1.5% conv.
dewalt skill saw10K/yr -15.4%1.1% conv.
circular saw dewalt6K/yr -2.6%0.8% conv.
dewalt 18v circular saw6K/yr -35.3%1.2% conv.
dewalt rip saw5K/yr -24.8%1.2% conv.
circular saws dewalt4K/yr +9.2%1.2% conv.
dewalt saws4K/yr -5.4%0.3% conv.

All search terms

Top dewalt circular saw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DEWALT DCS391 Circular Saw XR 165 mm Bare Unit 9 W 18 V Yellow/Black

DEWALT£88.194.8★1,232 rev

DeWalt DCS572N XR Brushless Circular Saw 184mm 18V Bare Unit

DEWALT£175.554.9★49 rev

DEWALT DCS565N-XJ 18V XR 165mm Circular Saw Bare Unit

DEWALT£118.974.7★184 rev

DEWALT DCS512N Brushless XR Circular Saw 12V Bare Unit

DEWALT£90.502.5★12 rev

DEWALT DWE5615-GB 1500 W 190 mm Circular Saw

DEWALT£71.615.0★13 rev

Newest

by launch date

Cordless Circular Saw for Dewalt 20V Battery 5.5 Brushless Circular Saw with 3 Blades 0-45 Cutting Angle Cutting Depth and Angle: 48mm(90)-33mm (45) Idea for Wood Plastic Tile Cut (No Battery)

Vutlace£40.784 rev

2mo ago

140mm Cordless Circular Saw Compatible with Dewalt 18V 20V (No Battery) mit 2 Blades Brushless Adjustable Cutting Angle Max Cutting Depth 1.28 (45) 1.6 (90) for Cutting Wood Plastic Metal

panthem£54.901 rev

3mo ago

Cordless Circular Saw for Dewalt 18V 20V Battery 185mm 5000RPM Brushless Electric Circular Saw with Laser Guide 2 Saw Blades(24T&40T) 0-45 Bevel Cutting Max 57mm Cutting Depth

YWNYT£68.330 rev

4mo ago

Cordless Circular Saw Compatible with Dewalt 18V 20V 6200RPM Brushless Circular Saw with 2 150MM Blades Cutting Depth & Angle 50mm(90)-33mm(45) for Wood Soft Metal Plastic (No Battery)

luolety£49.404 rev

6mo ago

Cordless Circular Saw for Dewalt 18V/20V Battery 5 Brushless Circular Saw with 3 Blades 0-45 Cutting Angle Max Cutting Depth 1.9(90) Idea for Wood Plastic Tile Cut (No Battery)

Vutlace£48.3818 rev

6mo ago

What buyers say about dewalt circular saw

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Very well made”

Value For Money21%

“Great for price”

Ease Of Use12%

“Easy to use”

Battery Life7%

“all appears OK well built battery fits ok”

Advertised Vs Actual Product6%

“Better than expected”

Motor Power5%

“this has a lot of power”

Strength4%

“Powerful”

Weight Light3%

“Lightweight easy to use”

Durability2%

“its been durable”

Color2%

“much better than expected after seeing a friends blue equivalent”

What buyers complain about

Size-Overall13%

“Not fit for purpose”

Quality-Overall11%

“poor quality”

Rusts/Corrodes6%

“I always spray the chain with lubricants before storing it for the winter to stop any surface rust or damage to the cutting chain”

Functionality-Overall6%

“Not up to the job”

Advertised Vs Actual Product6%

“Not price listed on Amazon when charged”

Durability6%

“the very first time I used it it broke it”

Weight Heavy4%

“The saw is quite bulky”

Material Quality3%

“Only thing I dont like is the guard is plastic”

Design-Overall3%

“Poorly designed item, not powerful enough, very easy to seize when cutting and most important the blade guard is mounted in a way that clashes with the saw blade, you have to push it sideways for the blade to rotate freely, making the use awkward and dangerous”

Locking Mechanism3%

“This part is not secure”

Top return reasons

Size-Overall16%

Defective Material/Parts13%

Functionality-Overall13%

Compatibility-Overall8%

Quality-Overall6%

Durability6%

Advertised Vs Actual Product4%

Value For Money4%

Weight Heavy3%

Mechanism Issues3%

Common questions

Is dewalt circular saw profitable to sell on Amazon United Kingdom?: The niche generates £349K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (45/100).
How competitive is the dewalt circular saw niche?: 10 brands and 77 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in dewalt circular saw?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Rusts/Corrodes. The return rate is 2.3%.
When does demand for dewalt circular saw peak?: Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the dewalt circular saw niche?: Listings span £40.78–£282.22; the average listing price is £103.64 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.