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desk power

Skip it

Soft demand (-19.0% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 16Conversion 31Competition 62Returns 87Price range 86Avg price 90Brand share 39Review moat 76Quality gap 52

Avg price

Great£21.00

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great£9.84–£55.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great471.36

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£80K

£80K/yr · 156K searches

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, desk power is a £80K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

desk power market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£84K–£105K
units × avg price
Conversion rate
2.4%
Avg BSR
#165
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
2.6%
Avg brand age
34 months
Avg seller age
200 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

12%

  • STGAROT20%
  • BEVA16%
  • HAFINO16%
  • ANVODE16%
  • Jgstkcity13%
  • BOCHLION6%
  • Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top desk power search terms

  • desk extension lead43K/yr
  • desk power socket25K/yr
  • desk clamp power socket8K/yr
  • desk power strip17K/yr
  • desk plug socket10K/yr
  • desk socket12K/yr
  • desk power12K/yr
  • desktop extension lead7K/yr
  • desktop power strip5K/yr
  • under desk extension lead6K/yr
All search terms

Top desk power products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£4K10%£8K15%£12K20%£16K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about desk power

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Socket/Port/Plug14%

“USB ports work well”

Charging9%

“Good charging speed”

Advertised Vs Actual Product8%

“Just works”

Ease Of Use7%

“It came in so handy”

Add-Ons/Attachments6%

“Good desk extension”

Design-Overall5%

“The build feels solid”

Value For Money5%

“Good value for money”

Strength4%

“Great desk power”

Assembly/Installation4%

“Managed to get it installed very quickly”

What buyers complain about

Socket/Port/Plug17%

“Not one of the usb ports work”

Charging13%

“didn't see anything charging my phone maybe it's my charger plugs need changing”

Durability11%

“Broken in a month”

Quality-Overall7%

“absolute garbage”

Size-Overall5%

“because of the shape of the hole is too small”

Value For Money4%

“I know it would have cost more”

Compatibility-Overall3%

“Not good for large plugs”

Advertised Vs Actual Product3%

“Don't buy it is misleading”

Noise Level2%

“Makes loud high pitched sounds when anything connected to USB 3”

Flammable2%

“This caught fire last night”

Top return reasons

Socket/Port/Plug22%
Size-Overall22%
Functionality-Overall9%
Defective Material/Parts8%
Charging6%
Quality-Overall6%
Compatibility-Overall4%
Noise Level3%
Advertised Vs Actual Product3%
Add-Ons/Attachments2%

Common questions

Is desk power profitable to sell on Amazon United Kingdom?
The niche generates £80K/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (48/100).
How competitive is the desk power niche?
13 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in desk power?
Top complaints mined from reviews: Socket/Port/Plug, Charging, Durability. The return rate is 1.4%.
When does demand for desk power peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the desk power niche?
Listings span £9.84–£55.92; the average listing price is £21.00 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.