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Desk Power

Fail

Demand is soft, at -19.0% this quarter, so Desk Power is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£80K/yr156K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
48%top-5 click share · 13 brands · 23 sellers

Flapen Score

Desk Power against its category

The dotted line is the DIY & Tools average. Past it, Desk Power is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Power market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Power 156K times last year and spent an estimated £80K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
2.4%
Market size, estimated
£80Ka year
Peak month
October1.6× the quietest month
Top search term
desk extension lead43K searches a year

02 · Price

A sale here is worth £21.00.

Listings sell for £21.00 on average, from £9.84 to £55.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £21.00 that is £2K to £5K a year per listing.

Average price
£21.00inside the $15 to $100 sweet spot
Price range
£9.84–£55.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #165 within Electrical. It carries 471 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#165in Electrical
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
471per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Desk Power products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

12%

  • STGAROT20%
  • BEVA16%
  • HAFINO16%
  • ANVODE16%
  • Jgstkcity13%
  • BOCHLION6%
  • Open — no brand owns it (7 brands, 12%)

Demand

Desk Power search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Desk Power search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk extension lead43K/yr
  • desk power socket25K/yr
  • desk clamp power socket8K/yr
  • desk power strip17K/yr
  • desk plug socket10K/yr
  • desk socket12K/yr
  • desk power12K/yr
  • desktop extension lead7K/yr
  • desktop power strip5K/yr
  • under desk extension lead6K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Power

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug17%−0.10

Not one of the usb ports work

Also, the actual sockets are awful

None of the USB connections work

Charging13%−0.03

didn't see anything charging my phone maybe it's my charger plugs need changing

charging devices at the slowest rate I have ever come across

the charging speeds are very slow too

Durability11%−0.10

Broken in a month

Stopped working after 3rd use

Not durable

Quality-Overall7%+1.17

absolute garbage

just cheap garbage

Poor quality

Size-Overall5%

because of the shape of the hole is too small

not fit for purpose

It is small and discrete

Love

Quality-Overall15%+1.17

Good quality

Solid build quality

In summary this is an excellent product which has just made my life a lot easier

Socket/Port/Plug14%−0.10

USB ports work well

Very good socket

Great sockets

Charging9%−0.03

Good charging speed

I love the fast charging

Great charger

Advertised Vs Actual Product8%+0.32

Just works

Works jus as it should

Works as expected

Ease Of Use7%+0.83

It came in so handy

is handy to have

Easy to use

Return

1.4% Return rate 29% Fixable by listing

Socket/Port/Plug22%▆█▅▇▅▆

Not one of the usb ports work

Also, the actual sockets are awful

None of the USB connections work

Size-Overall22%▅▆█▆▆▇

because of the shape of the hole is too small

not fit for purpose

It is small and discrete

Functionality-Overall9%█▅▆▃▆▆
Defective Material/Parts8%▆▇▆▅█▅
Charging6%▇▄▅▅█▆

didn't see anything charging my phone maybe it's my charger plugs need changing

charging devices at the slowest rate I have ever come across

the charging speeds are very slow too

FAQ

Common Desk Power questions

Answered from the same tracked data.