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Deep Hole Marker

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $57K a year here, so Deep Hole Marker is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£57K/yr86K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
38%top-5 click share · 24 brands · 93 sellers

Flapen Score

Deep Hole Marker against its category

The dotted line is the DIY & Tools average. Past it, Deep Hole Marker is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Hole Marker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Hole Marker 86K times last year and spent an estimated £57K. The top 5 brands take 68% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
9.7%
Market size, estimated
£57Ka year
Top search term
long nib marker pen16K searches a year

02 · Price

A sale here is worth £6.91.

Listings sell for £6.91 on average, from £1.59 to £22.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.91 that is £691 to £2K a year per listing.

Average price
£6.91under the $15 to $100 sweet spot
Price range
£1.59–£22.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£691–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #133 within Measuring & Layout Tools. It carries 559 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#133in Measuring & Layout Tools
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
559per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Deep Hole Marker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

93

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

38%

Top 20: 82%

Open market

29%

  • Tracer34%
  • YLYDMY18%
  • CHARLES BENTLEY6%
  • Jeeshvan5%
  • nuneoeuo4%
  • Marxman4%

Demand

Deep Hole Marker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Deep Hole Marker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long nib marker pen16K/yr
  • tracer marker pen16K/yr
  • deep hole marker16K/yr
  • tracer pen12K/yr
  • marking pen6K/yr
  • long nib marker6K/yr
  • tracer marker6K/yr
  • deep hole marker pen4K/yr
  • builders marker pens4K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Hole Marker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.11

Broke easily

Both stopped working after a couple of uses

Broke with in a week

Quality-Overall13%+0.32

This pencil is very poor quality

Poor quality, did not stand up to site work

Absolutely rubbish

Value For Money8%+0.53

Extortionate price for poor performance

- slightly expensive for what it is

Slightly more expensive than basic pencils

Functionality-Overall5%−0.03

Doesn't work

not work at all

only march 28th and not working, was of £24.70

Leak-Proof4%

just very leaky

They leak,

Leak so within a month they no good

Love

Quality-Overall18%+0.32

Excellent product

The build quality is excellent

Quality products ideal for tradesmen

Ease Of Use18%+1.51

Easy to use

Really handy

This makes life so much easier

Value For Money12%+0.53

worth the money

Good Value

Good value for money

Pen/Pencil Quality6%+0.41

Decent Markers

Excellent marker pens

Nice pens

Advertised Vs Actual Product5%+0.19

it performs exactly as it should

all worked as expected

Does the job

Return

0.3% Return rate 8% Fixable by listing

Functionality-Overall30%▆█▅▄▆▅

Doesn't work

not work at all

only march 28th and not working, was of £24.70

Defective Material/Parts12%█▂▇▆▆▄
Mechanism Issues6%▁▆▅█▃▃
Touch/Button Controls5%▇▆██▄▁
Durability4%▁█▂▂▁▄

Broke easily

Both stopped working after a couple of uses

Broke with in a week

FAQ

Common Deep Hole Marker questions

Answered from the same tracked data.