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Decking Paint

Pass

Decking Paint scores 66 out of 100, a Pass. Shoppers spend $375K a year here, search demand grew +71.1% this quarter, and returns run at 0.4% of orders.

Flapen Score
66
66 / 100
Top 2% of 2,225 DIY & Tools niches · +17 vs the category median of 49
Market size
£375K/yr397K searches / yr
90-day growth
+71.1%search demand this quarter
Competition
31%top-5 click share · 10 brands · 67 sellers

Flapen Score

Decking Paint against its category

The dotted line is the DIY & Tools average. Past it, Decking Paint is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decking Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Decking Paint 397K times last year and spent an estimated £375K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +71.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £375K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
+71.1%
Conversion, latest week
3.5%
Market size, estimated
£375Ka year
Peak month
April80.9× the quietest month
Top search term
decking paint180K searches a year

02 · Price

A sale here is worth £26.64.

Listings sell for £26.64 on average, from £10.72 to £47.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £26.64 that is £7K to £13K a year per listing.

Average price
£26.64inside the $15 to $100 sweet spot
Price range
£10.72–£47.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Painting Supplies, Tools & Wall Treatments. It carries 2,789 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
51%
Out of stock, average day
0.0%
Average rank
#73in Painting Supplies, Tools & Wall Treatments
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,789per listing
Listings tracked
45

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Decking Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

67

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

8%

  • Cuprinol30%
  • Dulux18%
  • Ronseal17%
  • SIRAMICO COATINGS13%
  • Johnstone's10%
  • Roxil5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Decking Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 80.9×

Search terms

Top Decking Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decking paint180K/yr
  • decking stain61K/yr
  • ronseal decking paint27K/yr
  • cuprinol decking stain26K/yr
  • anti slip decking paint16K/yr
  • grey decking paint9K/yr
  • cuprinol decking paint8K/yr
  • urban slate cuprinol8K/yr
  • cuprinol garden shades urban slate6K/yr
  • cuprinol urban slate8K/yr

Reviews and returns

What reviews say buyers love and hate about Decking Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality25%−0.09

Can of paint had leaked

Paint is peeling

the paint has chipped

Durability13%−0.10

Not durable

not durable enough

Does not last

Color9%

Too pale

Poor colour

the colour was off too

Leak-Proof8%

Leaked product

leaking

Leaking

Value For Money7%+0.59

It doesnt worth the price at all

expensive for a little tub

Expensive

Love

Quality-Overall18%+1.78

Great quality brush

Quality for decking

Brilliant quality

Paint Quality14%−0.09

Was really easy to paint with

A good choice of paint

Excellent paint

Value For Money10%+0.59

Worth money

Best price

Best value

Color9%

Great colour

It is exactly the colour as described

it's a nice fresh colour

Coverage9%

Covers well

Excellent coverage -2 coats- its really rescued my decking

Excellent coverage and easy to apply

Return

0.4% Return rate 43% Fixable by listing

Color36%█▅▄▅▄▄

Too pale

Poor colour

the colour was off too

Paint Quality36%▅▅▇▇██

Can of paint had leaked

Paint is peeling

the paint has chipped

Leak-Proof12%▁▆▅▄▅█

Leaked product

leaking

Leaking

Size-Overall3%▁█▇▄▃▁

Not fit for purpose

Not the biggest area either

Very disappointed with this its smaller than I thought didnt go very far

Advertised Vs Actual Product1%▁▁█▅▅▁

FAQ

Common Decking Paint questions

Answered from the same tracked data.