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Dark Oak Fence Paint

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $40K a year here, so Dark Oak Fence Paint is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£40K/yr94K searches / yr
90-day growth
+72.1%search demand this quarter
Competition
53%top-5 click share · 8 brands · 52 sellers

Flapen Score

Dark Oak Fence Paint against its category

The dotted line is the DIY & Tools average. Past it, Dark Oak Fence Paint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Oak Fence Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Oak Fence Paint 94K times last year and spent an estimated £40K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–May–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+72.1%
Conversion, latest week
3.6%
Market size, estimated
£40Ka year
Peak month
April9.0× the quietest month
Top search term
wood stain outdoor52K searches a year

02 · Price

A sale here is worth £11.92.

Listings sell for £11.92 on average, from £6.63 to £26.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.92 that is £0 to £1K a year per listing.

Average price
£11.92under the $15 to $100 sweet spot
Price range
£6.63–£26.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Painting Supplies, Tools & Wall Treatments. It carries 2,069 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#27in Painting Supplies, Tools & Wall Treatments
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,069per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dark Oak Fence Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

52

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

6%

  • RUSTINS33%
  • Furniture Clinic21%
  • Johnstone's19%
  • Ronseal10%
  • Roxil6%
  • V336%
  • Open — no brand owns it (2 brands, 6%)

Demand

Dark Oak Fence Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Aug · busiest ÷ quietest = 9.0×

Search terms

Top Dark Oak Fence Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood stain outdoor52K/yr
  • outdoor wood stain17K/yr
  • exterior wood stain15K/yr
  • woodstain outdoor6K/yr
  • garden furniture stain5K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Oak Fence Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof18%

Bottle had leaked in packaging on arrival

the mess due to leaks

However, leakage inside

Color17%+0.36

Awful colour

Inconsistent colour

make it darker

Paint Quality9%

This goes on like thin paint

More of a paint than a stain

Paint came with it spilled out over the sides

Advertised Vs Actual Product8%−0.04

Does NOT do what it says on the tin

Incorrect description

Not as advertised

Water Resistance5%−0.08

didn`t repel water anywhere as good as i expected

I've found that watering not being repellent as it did at first testing

Love

Quality-Overall20%+1.08

good quality liquid

Excellent product

Good quality

Color18%+0.36

Beautiful colour

Very natural coloring

Excellent colour match

Ease Of Use9%+0.45

Easy to use

Easy to put on

Easy to Apply

Coverage7%−0.07

Good coverage

Excellent coverage and easy to apply

Good coverage after 2 coats

Advertised Vs Actual Product7%−0.04

It was just what I wanted

Does a good job just what we needed

Exactly as described

Return

0.8% Return rate 56% Fixable by listing

Color40%█▆▆▅▅▆

Awful colour

Inconsistent colour

make it darker

Leak-Proof18%▄▇▇▆█▅

Bottle had leaked in packaging on arrival

the mess due to leaks

However, leakage inside

Paint Quality14%▃▂▄██▇

This goes on like thin paint

More of a paint than a stain

Paint came with it spilled out over the sides

Size-Overall9%▁▃▂▆█▇
Functionality-Overall3%▄█▃▃▃▂

it doesnt seems to work

Not effective in my view

FAQ

Common Dark Oak Fence Paint questions

Answered from the same tracked data.