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Dark Grey Paint

brand-locked demand (top 5 brands take 100% of clicks) — Dark Grey Paint doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 42Growth 13Conversion 45Competition 40Returns 90Price range 57Avg price 75Brand share 0Review moat 24Quality gap 52
This niche Category average

Is Dark Grey Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dark Grey Paint is a £218K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.

Dark Grey Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 3.6% of searches end in a purchase.

£218K

revenue / yr

Units sold / yr13K
Search volume / yr-24.6%406K
Conversion rate3.6%
Avg price£15.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 48
Top-5 product click share61%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement74%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews6,595

Top Dark Grey Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£22K£44K£65K£87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Johnstone's85%
  • THE ONE7%
  • Crown5%
  • Ronseal2%
  • Dulux2%

Dark Grey Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume406KCVR3.6%Products19Brands5Top 5 Brands100%OOS Rate0.3%Rating4.4★Reviews6,595Avg BSR#79
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Dark Grey Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grey paint126K/yr
  • grey paint for walls59K/yr
  • dark grey paint36K/yr
  • light grey paint for walls35K/yr
  • grey wall paint23K/yr
  • light grey paint19K/yr
  • grey emulsion paint for walls18K/yr
  • gray paint for walls18K/yr
  • dark grey paint for walls11K/yr
  • grey silk emulsion paint8K/yr

What reviews say buyers love and hate about Dark Grey Paint

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Paint Quality23%

Excellent quality paint

Color21%

Beautiful colour

Value For Money13%

Great value for money

Engraving/Paint/Sublimation9%

Great paint, easy to apply

Quality-Overall9%

Excellent quality, easy to apply, fast drying with almost no odur

What buyers complain about

81% of reviews
Paint Quality41%

Rubbish paint

Color16%

Colour not as expected

Size-Overall8%

My fault for not checking the size

Leak-Proof3%

It came burst and leak all and couldnt be used

Ease Of Cleaning3%

you cant wipe it

Dark Grey Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
42%
2Paint Quality
27%
3Size-Overall
20%
4Advertised Vs Actual Product
2%
5Leak-Proof
2%

Common Dark Grey Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dark Grey Paint 41/100 on Amazon United Kingdom — Skip it. The niche generates £218K/yr across 19 tracked products. Search demand moved -24.6% over the last 90 days.
Search demand for Dark Grey Paint on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.9× the quietest.