Is dark grey paint profitable to sell on Amazon United Kingdom?

The niche generates £218K/yr across 19 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (41/100).

How competitive is the dark grey paint niche?

5 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dark grey paint?

Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 1.2%.

When does demand for dark grey paint peak?

Demand peaks in Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the dark grey paint niche?

Listings span £9.24–£22.56; the average listing price is £15.06 (sweet spot $15–$100). The average incumbent carries 6,595 reviews — the moat a new listing must climb.

dark grey paint

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£15.06

avg listing price — sweet spot $15–$100

Price range

Good£9.24–£22.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£218K

£218K/yr · 406K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,594.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, dark grey paint is a £218K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dark grey paint market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £151K–£188K; units × avg price
Conversion rate: 3.6%
Avg BSR: #79
Page quality: 0%
Prime: 79%
Sponsored: 74%
Out of stock: 0.3%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Johnstone's85%
THE ONE7%
Crown5%
Ronseal2%
Dulux2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.9×

Open Trend

Top dark grey paint search terms

grey paint126K/yr -26.0%2.3% conv.
grey paint for walls59K/yr -27.1%2.6% conv.
dark grey paint36K/yr -10.7%1.8% conv.
light grey paint for walls35K/yr -25.0%2.5% conv.
grey wall paint23K/yr -25.1%2.0% conv.
light grey paint19K/yr -16.5%1.7% conv.
grey emulsion paint for walls18K/yr -30.7%3.2% conv.
gray paint for walls18K/yr -34.7%2.0% conv.
dark grey paint for walls11K/yr -31.1%1.6% conv.
grey silk emulsion paint8K/yr -21.4%2.7% conv.

All search terms

Top dark grey paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnstones - Wall & Ceiling Paint - Manhattan Grey - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L Pack of 1

Johnstone's£17.904.5★1,602 rev

Johnstones Wall and Ceiling Paint Manhattan Grey Silk Finish Emulsion Paint Fantastic Coverage Easy to Apply Dry in 1 2 Hours 12 M2 per Litre 5 L

Johnstone's£18.064.6★1,826 rev

Johnstones - Washable Paint - Frosted Silver - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L

Johnstone's£13.444.5★9,545 rev

Johnstones 307091 - Wall and Ceiling Paint Matt - Interior Paint - Contemporary Finish - Suitable for Interior Walls and Ceilings - Manhattan Grey - 2.5 L

Johnstone's£11.784.5★1,292 rev

Johnstones 305978 Vinyl Matt Emulsion - Steel Smoke 2.5

Johnstone's£13.154.5★388 rev

Newest

by launch date

Ronseal One Coat Everywhere Paint Charcoal Grey Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects

Ronseal£18.8583 rev

2y ago

Dulux Simply Refresh Feature Wall Matt Emulsion Paint 5569239 Cannon Ball - 1.25 L

Dulux£17.7016,828 rev

5y ago

Johnstones 10L Contract Matt Emulsion Grey Paint Walls Plaster Build Home House

Johnstone's£22.56384 rev

6y ago

Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml

Johnstone's£9.491,803 rev

6y ago

Johnstones - Wall & Ceiling Paint - Steel Smoke - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L

Johnstone's£21.1022 rev

7y ago

What buyers say about dark grey paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality23%

“Excellent quality paint”

Color21%

“Beautiful colour”

Value For Money13%

“Great value for money”

Engraving/Paint/Sublimation9%

“Great paint, easy to apply”

Quality-Overall9%

“Excellent quality, easy to apply, fast drying with almost no odur”

Coverage7%

“Covers well”

Advertised Vs Actual Product5%

“As described”

Ease Of Use3%

“ease of use”

Moist/Dry2%

“Excellent coverage dry really quick”

Thickness1%

“the thick consistency meant that it covered the area well where I was painting”

What buyers complain about

Paint Quality41%

“Rubbish paint”

Color16%

“Colour not as expected”

Size-Overall8%

“My fault for not checking the size”

Leak-Proof3%

“It came burst and leak all and couldnt be used”

Ease Of Cleaning3%

“you cant wipe it”

Weight Light3%

“Too light weight”

Coverage3%

“Very poor coverage”

Durability2%

“VERY poor durability”

Advertised Vs Actual Product2%

“stupidly went by the picture in the ad”

Ease Of Use2%

“It also tends to peel off quite easily”

Top return reasons

Color42%

Paint Quality27%

Size-Overall20%

Advertised Vs Actual Product2%

Leak-Proof2%

Weight Light1%

Value For Money1%

Compatibility-Overall1%

Adhesion/Stickiness1%

Quality-Overall1%

Common questions

Is dark grey paint profitable to sell on Amazon United Kingdom?: The niche generates £218K/yr across 19 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (41/100).
How competitive is the dark grey paint niche?: 5 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dark grey paint?: Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 1.2%.
When does demand for dark grey paint peak?: Demand peaks in Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the dark grey paint niche?: Listings span £9.24–£22.56; the average listing price is £15.06 (sweet spot $15–$100). The average incumbent carries 6,595 reviews — the moat a new listing must climb.