Dark Grey Paint
FailThe top 5 brands take 100% of clicks, so Dark Grey Paint is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £218K/yr406K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 61%top-5 click share · 5 brands · 48 sellers
Flapen Score
Dark Grey Paint against its category
The dotted line is the DIY & Tools average. Past it, Dark Grey Paint is stronger. Inside it, weaker.
Market
The Dark Grey Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Grey Paint 406K times last year and spent an estimated £218K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 406K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £218Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- grey paint126K searches a year
02 · Price
A sale here is worth £15.06.
Listings sell for £15.06 on average, from £9.24 to £22.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.06 that is £4K to £8K a year per listing.
- Average price
- £15.06inside the $15 to $100 sweet spot
- Price range
- £9.24–£22.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #79 within Painting Supplies, Tools & Wall Treatments. It carries 6,595 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 79%
- Out of stock, average day
- 0.3%
- Average rank
- #79in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,595per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Dark Grey Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Wall & Ceiling Paint - Manhattan Grey - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L Pack of 1
- Price
- £17.90
- Rating
- 4.5/5
- Reviews
- 1,602
- Age
- 11y ago

Johnstones Wall and Ceiling Paint Manhattan Grey Silk Finish Emulsion Paint Fantastic Coverage Easy to Apply Dry in 1 2 Hours 12 M2 per Litre 5 L
- Price
- £18.06
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 11y ago

Johnstones - Washable Paint - Frosted Silver - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.44
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Johnstones 307091 - Wall and Ceiling Paint Matt - Interior Paint - Contemporary Finish - Suitable for Interior Walls and Ceilings - Manhattan Grey - 2.5 L
- Price
- £11.78
- Rating
- 4.5/5
- Reviews
- 1,292
- Age
- 13y ago

Johnstones 305978 Vinyl Matt Emulsion - Steel Smoke 2.5
- Price
- £13.15
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 15y ago
Trending
estimated 90-day click momentum
Johnstones - Wall & Ceiling Paint - Steel Smoke - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L
- Price
- £21.10
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 7y ago

Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.49
- Rating
- 4.4/5
- Reviews
- 1,803
- Age
- 6y ago

STX_377648 Crown Non Breath Easy Matt Emulsion 10L Soft Grey ()
- Price
- £22.42
- Rating
- 4.0/5
- Reviews
- 345
- Age
- 7y ago

Johnstones 307091 - Wall and Ceiling Paint Matt - Interior Paint - Contemporary Finish - Suitable for Interior Walls and Ceilings - Manhattan Grey - 2.5 L
- Price
- £11.78
- Rating
- 4.5/5
- Reviews
- 1,292
- Age
- 13y ago

Johnstones - Washable Paint - Frosted Silver - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.44
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Newest
by launch date
Ronseal One Coat Everywhere Paint Charcoal Grey Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £18.85
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 2y ago

Dulux Simply Refresh Feature Wall Matt Emulsion Paint 5569239 Cannon Ball - 1.25 L
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 16,828
- Age
- 5y ago

Johnstones 10L Contract Matt Emulsion Grey Paint Walls Plaster Build Home House
- Price
- £22.56
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 6y ago

Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.49
- Rating
- 4.4/5
- Reviews
- 1,803
- Age
- 6y ago

Johnstones - Wall & Ceiling Paint - Steel Smoke - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L
- Price
- £21.10
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Johnstone's85%
- THE ONE7%
- Crown5%
- Ronseal2%
- Dulux2%
Demand
Dark Grey Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Dark Grey Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grey paint126K/yr
- grey paint for walls59K/yr
- dark grey paint36K/yr
- light grey paint for walls35K/yr
- grey wall paint23K/yr
- light grey paint19K/yr
- grey emulsion paint for walls18K/yr
- gray paint for walls18K/yr
- dark grey paint for walls11K/yr
- grey silk emulsion paint8K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Grey Paint
We read the reviews and the return reasons for every product selling here.
“Rubbish paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Grey Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








