Danish Oil
FailThe top 5 brands take 94% of clicks, so Danish Oil is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £304K/yr148K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 66 sellers
Flapen Score
Danish Oil against its category
The dotted line is the DIY & Tools average. Past it, Danish Oil is stronger. Inside it, weaker.
Market
The Danish Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Danish Oil 148K times last year and spent an estimated £304K. The top 5 brands take 94% of clicks. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £304Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- danish oil106K searches a year
02 · Price
A sale here is worth £14.80.
Listings sell for £14.80 on average, from £6.58 to £32.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £14.80 that is £22K to £30K a year per listing.
- Average price
- £14.80under the $15 to $100 sweet spot
- Price range
- £6.58–£32.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £22K–£30K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Painting Supplies, Tools & Wall Treatments. It carries 3,508 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,508per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Danish Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Furniture Clinic Danish Oil for Wood Seals & Protects 250ml
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 8,660
- Age
- 13y ago

RUSTINS Original Danish Oil 500ml- Rich Natural Glow - Enhances Wood Grain Beautifully Professional-Grade Finish Easy DIY Application
- Price
- £11.20
- Rating
- 4.7/5
- Reviews
- 6,687
- Age
- 13y ago

Rustins Danish Oil 250ml - Rich Natural Glow - Enhances Wood Grain Beautifully Professional-Grade Finish Easy DIY Application
- Price
- £6.58
- Rating
- 4.7/5
- Reviews
- 6,687
- Age
- 19y ago

Ronseal CRDO 500ml Colron Finishes Danish Oil
- Price
- £10.10
- Rating
- 4.7/5
- Reviews
- 2,276
- Age
- 19y ago

Barrettine Premier Danish Oil (1L) - Water Repellent Danish Oil for Wood Turning Scandinavian Furnishings Door Panelling & More Enhances Natural Appearance of Wooden Surface
- Price
- £18.49
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 6y ago
Trending
90-day click momentum
Barrettine Premier Danish Oil (1L) - Water Repellent Danish Oil for Wood Turning Scandinavian Furnishings Door Panelling & More Enhances Natural Appearance of Wooden Surface
- Price
- £18.49
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 6y ago

Colron Danish Oil Natural Finish Durable Water-Resistant Long-Lasting Finish DIY Enthusiasts Perfect for Furniture Doors Cabinets Worktops Indoor and Outdoor Use 500ml
- Price
- £19.08
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

RUSTINS Original Danish Oil 500ml- Rich Natural Glow - Enhances Wood Grain Beautifully Professional-Grade Finish Easy DIY Application
- Price
- £11.20
- Rating
- 4.7/5
- Reviews
- 6,687
- Age
- 13y ago

FERRIS | Teak Oil (2 Litre) Premium Wood Treatment for Garden Furniture Decking & Indoor Use | Easy Application Protects Hardwood & Ideal for Teak Oak or Mahogany - UV & Weather Resistant
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago

Furniture Clinic Danish Oil for Wood Seals & Protects 500ml
- Price
- £8.81
- Rating
- 4.6/5
- Reviews
- 8,660
- Age
- 13y ago
Newest
by launch date
Colron Danish Oil Natural Finish Durable Water-Resistant Long-Lasting Finish DIY Enthusiasts Perfect for Furniture Doors Cabinets Worktops Indoor and Outdoor Use 500ml
- Price
- £19.08
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

FERRIS | Teak Oil (2 Litre) Premium Wood Treatment for Garden Furniture Decking & Indoor Use | Easy Application Protects Hardwood & Ideal for Teak Oak or Mahogany - UV & Weather Resistant
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago

Danish Oil by Nordicare - Underlines Natural Structure of Wood (Oak Cherry Pine and More) - Food Safe for Wooden Worktops - Made in Denmark (1L)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 4y ago

Barrettine Premier Danish Oil (1L) - Water Repellent Danish Oil for Wood Turning Scandinavian Furnishings Door Panelling & More Enhances Natural Appearance of Wooden Surface
- Price
- £18.49
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 6y ago

Barrettine Premier Danish Oil (5L) - Water Repellent Danish Oil for Wood Turning Scandinavian Furnishings Door Panelling & More Enhances Natural Appearance of Wooden Surface
- Price
- £32.13
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
66
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Furniture Clinic36%
- RUSTINS34%
- Barrettine11%
- Ronseal10%
- Nordicare3%
- Libéron3%
- Open — no brand owns it (2 brands, 3%)
Demand
Danish Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.7×
Search terms
Top Danish Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- danish oil106K/yr
- danish oil for wood33K/yr
- danish oil for wooden worktops4K/yr
- danish wood oil2K/yr
- danish oil for wood exterior2K/yr
Reviews and returns
What reviews say buyers love and hate about Danish Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit smelly
Unpleasant smell and not convinced of its penetrative quality
Too strong a smell for me
Not very deep colouring
that hasn't changed colour
Love
Good product, arrived on time
Excellent product
Good quality and goes a very long way. good value
As described
Does exactly what it says itll do
As expected
Easy to use
It went on really easily
Really easy to work with
Easy to apply Beautiful finish
Lovely finish
Great colour and beautiful finish
Great value for money
Value for money
Good value
Return
0.4% Return rate 40% Fixable by listing
Not very deep colouring
that hasn't changed colour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Danish Oil questions
Answered from the same tracked data.








