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Danfoss Hpa2 Actuator

Fail

Demand is soft, at -56.7% this quarter, so Danfoss Hpa2 Actuator is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£65K/yr8K searches / yr
90-day growth
-56.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 14 sellers

Flapen Score

Danfoss Hpa2 Actuator against its category

The dotted line is the DIY & Tools average. Past it, Danfoss Hpa2 Actuator is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Danfoss Hpa2 Actuator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Danfoss Hpa2 Actuator 8K times last year and spent an estimated £65K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

20.6% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-56.7%
Conversion, latest week
20.6%
Market size, estimated
£65Ka year
Top search term
danfoss hpa2 actuator6K searches a year

02 · Price

A sale here is worth £41.15.

Listings sell for £41.15 on average, from £35.44 to £51.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At £41.15 that is £21K to £31K a year per listing.

Average price
£41.15inside the $15 to $100 sweet spot
Price range
£35.44–£51.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
500–750
Revenue per listing a year
£21K–£31K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Building Supplies. It carries 362 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#230in Building Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
362per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Danfoss77%
  • LavaPlumb23%

Demand

Danfoss Hpa2 Actuator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.7× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Danfoss Hpa2 Actuator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%+0.35

They don't last forever

Original unit had failed after 30 years

Size-Overall20%−0.05

Other brands are unlikely to fit

Quality-Overall20%−0.11

Not the best

Defective Material/Parts20%+0.26

Parts

Socket/Port/Plug7%+0.08

In replacing old failed unit use 5 way plug/socket

Love

Advertised Vs Actual Product38%+2.69

As advertised

Was exactly what I needed

As described

Quality-Overall20%−0.11

Great product, time will tell how long it lasts

Good quality

Nice product

Value For Money18%+1.01

Value for money

Good Price

Reasonably priced

Size-Overall7%−0.05

Fits and works perfect

easy to fit

It was the Central Heating engineer that fitted it though I was happy to fit

Noise Level5%−0.06

Also they are very quiet especially when new

Return

2.6% Return rate 22% Fixable by listing

Functionality-Overall24%▇▄▆▁▁█
Defective Material/Parts22%▄▃▃█▁▂

Parts

Size-Overall22%▄▅▃▁▁█

Other brands are unlikely to fit

Compatibility-Overall12%▃▅▁█▁▁
Mechanism Issues6%▁▆█▁▁▁

FAQ

Common Danfoss Hpa2 Actuator questions

Answered from the same tracked data.