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Damp Seal Paint

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -49.1% this quarter, so Damp Seal Paint is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£222K/yr196K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
54%top-5 click share · 11 brands · 67 sellers

Flapen Score

Damp Seal Paint against its category

The dotted line is the DIY & Tools average. Past it, Damp Seal Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Damp Seal Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Damp Seal Paint 196K times last year and spent an estimated £222K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
8.1%
Market size, estimated
£222Ka year
Peak month
November2.3× the quietest month
Top search term
damp seal paint79K searches a year

02 · Price

A sale here is worth £13.98.

Listings sell for £13.98 on average, from £7.07 to £39.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.98 that is £7K to £10K a year per listing.

Average price
£13.98under the $15 to $100 sweet spot
Price range
£7.07–£39.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #159 within Adhesives & Sealers. It carries 1,587 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
70%
Out of stock, average day
4.4%
Average rank
#159in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,587per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Damp Seal Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

67

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

15%

  • Polycell21%
  • SIRAMICO COATINGS19%
  • Polar Specialist Coatings14%
  • Ronseal13%
  • RUSTINS9%
  • Drybase8%
  • Open — no brand owns it (5 brands, 15%)

Demand

Damp Seal Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Damp Seal Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • damp seal paint79K/yr
  • damp proof paint37K/yr
  • damp seal19K/yr
  • damp paint17K/yr
  • damp proof paint for internal walls16K/yr
  • damp seal paint for internal walls8K/yr
  • anti damp paint for internal walls7K/yr
  • damp paint for walls for interior5K/yr
  • anti damp paint4K/yr
  • wall dampness solution3K/yr

Reviews and returns

What reviews say buyers love and hate about Damp Seal Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality21%−0.03

Cheap quality paint

Paint is peeling off after a week

paint was flaking

Smell19%−0.07

smells very strong

extremely smelly

Very strong chemical smell

Thickness4%

no where near thick enough to cover windowsills

A little thin

It is so thin it does nothing

Color4%−0.03

Colour is light grey NOT WHITE

Its actually an off white colour

No color

Spray/Flow4%

Poor cheap nozzles making the product impossible to use

Doesn't spray anything

there was alot of spraying

Love

Quality-Overall20%+1.40

Good quality Damp seal

Good and reliable

Excellent Product

Paint Quality15%−0.03

Very nice paint to use and good finish

Good coating really

Good paint

Advertised Vs Actual Product13%+0.78

As advertised

Does the job perfectly

As described

Coverage11%+0.86

Covers well

it's easy coverage

Very happy with the coverage

Ease Of Use8%+0.66

Easy to use

Goes on easy

Easy to apply

Return

0.7% Return rate 49% Fixable by listing

Size-Overall34%▇█▆▆██

Rather smaller than I expected

although the tin of paint is far smaller than I thought it would be

Small Tin

Paint Quality25%▇▆▅█▄▄

Cheap quality paint

Paint is peeling off after a week

paint was flaking

Color6%▆▃▅█▄▇

Colour is light grey NOT WHITE

Its actually an off white colour

No color

Functionality-Overall5%▅▇█▄█▁

It doesn't come off surface

Doesn't work

Didnt work for me

Advertised Vs Actual Product4%▁▃▇▃█▄

Its advertised as clear, but its not

MISLEADING

The advertising is very misleading

FAQ

Common Damp Seal Paint questions

Answered from the same tracked data.