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Damp Seal Paint

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -49.1% this quarter, so Damp Seal Paint is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£222K/yr196K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
54%top-5 click share · 11 brands · 67 sellers

Flapen Score

Damp Seal Paint against its category

The dotted line is the DIY & Tools average. Past it, Damp Seal Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Damp Seal Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Damp Seal Paint 196K times last year and spent an estimated £222K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
8.1%
Market size, estimated
£222Ka year
Peak month
November2.3× the quietest month
Top search term
damp seal paint79K searches a year

02 · Price

A sale here is worth £13.98.

Listings sell for £13.98 on average, from £7.07 to £39.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.98 that is £7K to £10K a year per listing.

Average price
£13.98under the $15 to $100 sweet spot
Price range
£7.07–£39.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #159 within Adhesives & Sealers. It carries 1,587 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
70%
Out of stock, average day
4.4%
Average rank
#159in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,587per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Damp Seal Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

67

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

15%

  • Polycell21%
  • SIRAMICO COATINGS19%
  • Polar Specialist Coatings14%
  • Ronseal13%
  • RUSTINS9%
  • Drybase8%
  • Open — no brand owns it (5 brands, 15%)

Demand

Damp Seal Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Damp Seal Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • damp seal paint79K/yr
  • damp proof paint37K/yr
  • damp seal19K/yr
  • damp paint17K/yr
  • damp proof paint for internal walls16K/yr
  • damp seal paint for internal walls8K/yr
  • anti damp paint for internal walls7K/yr
  • damp paint for walls for interior5K/yr
  • anti damp paint4K/yr
  • wall dampness solution3K/yr

Reviews and returns

What reviews say buyers love and hate about Damp Seal Paint

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Paint Quality”
0.7%of orders come back
“Cheap quality paint”
A buyer, on “Paint Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Damp Seal Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data