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60

damp proof membrane

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 36Conversion 54Competition 76Returns 97Price range 75Avg price 61Brand share 82Review moat 79Quality gap 57

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Review moat

Great414.56

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Price range

Great£4.18–£46.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.29

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Market size

Bad£82K

£82K/yr · 138K searches

According to Flapen's Amazon United Kingdom niche tracking, damp proof membrane is a £82K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 60/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

damp proof membrane market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£80K–£106K
units × avg price
Conversion rate
4.5%
Avg BSR
#717
Page quality
0%
Prime
59%
Sponsored
78%
Out of stock
7.7%
Avg brand age
48 months
Avg seller age
168 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

45

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

39%

Top 20: 83%

Open market

40%

  • Silver Star13%
  • B2C12%
  • VISQUEEN10%
  • Bond It9%
  • CHESTAF8%
  • PROMORE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Top damp proof membrane search terms

  • damp proof membrane58K/yr
  • dpm membrane19K/yr
  • dpm12K/yr
  • waterproof membrane12K/yr
  • visqueen sheeting8K/yr
  • dpc membrane7K/yr
  • visqueen6K/yr
  • waterproof membrane for sheds5K/yr
  • damp proof membrane roll5K/yr
  • dampproof membrane4K/yr
All search terms

Top damp proof membrane products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£5K9%£7K12%£10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about damp proof membrane

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“I also appreciated how consistent the quality feels across the whole sheet”

Value For Money13%

“reasonable priced”

Strength13%

“Not much you can say, its strong and easy to cut to shape”

Advertised Vs Actual Product12%

“Did as advertised”

Thickness9%

“Decent thick plastic”

Material Quality7%

“the darker heavy-duty material feels more substantial”

Ease Of Use5%

“easy to use”

Size-Overall4%

“It was a fit for covering my garden area”

Durability2%

“Perfect cover-all plastic sheeting with a bit of give to aid longevity”

Smell2%

“Amazing smells great on doggos even a week after”

What buyers complain about

Thickness31%

“Thickness of sheeting”

Material Quality14%

“Black and made of plastic”

Advertised Vs Actual Product9%

“Completely unfit for advertised use”

Weight Heavy7%

“Not heavy duty”

Value For Money4%

“just thought it was a little expensive”

Smell4%

“this smells nothing like it”

Size-Overall2%

“it actually measured 4 x 1.9 metres very unhappy with this because it wasent big enough for the job it was intended for”

Measurement/Reading Accuracy2%

“it actually measured 4 x 1.9 metres very unhappy with this because it wasent big enough for the job it was intended for”

Color2%

“Black and made of plastic”

Stretchability/Expandability/Elasticity2%

“Absolutely shockingly thin stretchy”

Top return reasons

Thin20%
Size-Overall20%
Advertised Vs Actual Product8%
Paint Quality7%
Quality-Overall7%
Color6%
Thickness4%
Material Quality3%
Compatibility-Overall3%
Value For Money3%

Common questions

Is damp proof membrane profitable to sell on Amazon United Kingdom?
The niche generates £82K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the damp proof membrane niche?
23 brands and 45 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in damp proof membrane?
Top complaints mined from reviews: Thickness, Material Quality, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for damp proof membrane peak?
Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
What does it cost to enter the damp proof membrane niche?
Listings span £4.18–£46.73; the average listing price is £13.29 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.