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Cutting in Paint Brush

Fail

Prices span $1.69–$12.65, mostly outside the sweet spot, so Cutting in Paint Brush is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£227K/yr261K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
73%top-5 click share · 9 brands · 61 sellers

Flapen Score

Cutting in Paint Brush against its category

The dotted line is the DIY & Tools average. Past it, Cutting in Paint Brush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutting in Paint Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cutting in Paint Brush 261K times last year and spent an estimated £227K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
16.4%
Market size, estimated
£227Ka year
Peak month
October1.8× the quietest month
Top search term
cutting in paint brush110K searches a year

02 · Price

A sale here is worth £5.31.

Listings sell for £5.31 on average, from £1.69 to £12.65. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £5.31 that is £11K to £13K a year per listing.

Average price
£5.31under the $15 to $100 sweet spot
Price range
£1.69–£12.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #48 within Painting Supplies, Tools & Wall Treatments. It carries 820 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#48in Painting Supplies, Tools & Wall Treatments
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
820per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Cutting in Paint Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£23K£45K£68K£91K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

61

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Harris63%
  • GACDR14%
  • ProDec5%
  • Genixart5%
  • MOERDIFFER4%
  • Magimate3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Cutting in Paint Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Cutting in Paint Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutting in paint brush110K/yr
  • angled paint brush40K/yr
  • cutting in brush26K/yr
  • angled paint brushes for cutting in8K/yr
  • edging paint brush12K/yr
  • cutting in brush for painting9K/yr
  • skirting board paint brush6K/yr
  • harris angled paint brush5K/yr
  • harris cutting in paint brush5K/yr
  • angle paint brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Cutting in Paint Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality38%−0.14

has bristles that splay out touching parts you dont want to paint

Doesn't hold much paint

Failing to get paint out of the ferrule will ruin them

Value For Money10%+0.35

Waste of money

Hard Feel7%−0.03

Needs to be softer

Strength7%−0.04

A bit brittle

Seems too bushy

Quality-Overall7%+2.55

Quality bad

Love

Quality-Overall29%+2.55

Great quality by a trusted brand

Very nice quality brushes

Excellent quality

Value For Money18%+0.35

Excellent value

Good value for money

Cheap price

Paint Quality15%−0.14

Excellent for cutting in with paint work

Decent Paint Brushes

Perfect paint brushes

Brush Quality12%+0.40

Fantastic quality brushes

Good brush

Great brush especially for the price

Ease Of Cleaning5%+0.05

Easy to clean

Good brushes and clean really well after use

it cleaned up really well

Return

0.2% Return rate 38% Fixable by listing

Size-Overall28%▄▆▅▇█▄
Quality-Overall20%█▆▂▃▂▅

Quality bad

Paint Quality13%▂▂▄█▄▃

has bristles that splay out touching parts you dont want to paint

Doesn't hold much paint

Failing to get paint out of the ferrule will ruin them

Defective Material/Parts7%▁▁█▄▁▇
Functionality-Overall6%▁▆▄▁█▄

Doesnt work

FAQ

Common Cutting in Paint Brush questions

Answered from the same tracked data.