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Cut Throat Razor Blades

Fail

Prices span $1.57–$8.98, mostly outside the sweet spot, so Cut Throat Razor Blades is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£43K/yr193K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
75%top-5 click share · 13 brands · 10 sellers

Flapen Score

Cut Throat Razor Blades against its category

The dotted line is the DIY & Tools average. Past it, Cut Throat Razor Blades is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cut Throat Razor Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cut Throat Razor Blades 193K times last year and spent an estimated £43K. The top 5 brands take 82% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
4.3%
Market size, estimated
£43Ka year
Peak month
January1.3× the quietest month
Top search term
cut throat razor blades61K searches a year

02 · Price

A sale here is worth £5.22.

Listings sell for £5.22 on average, from £1.57 to £8.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.22 that is £3K to £4K a year per listing.

Average price
£5.22under the $15 to $100 sweet spot
Price range
£1.57–£8.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #46 within Hand Tools. It carries 3,564 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#46in Hand Tools
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,564per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cut Throat Razor Blades products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

10

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

15%

  • Derby47%
  • Amazon Basics19%
  • Wilkinson Sword6%
  • DEKTON6%
  • BIC4%
  • STONLI3%
  • Open — no brand owns it (7 brands, 15%)

Demand

Cut Throat Razor Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cut Throat Razor Blades search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cut throat razor blades61K/yr
  • scraper blades40K/yr
  • single edge razor blades36K/yr
  • straight razor blades19K/yr
  • cut throat blades8K/yr
  • razor blades single edge8K/yr
  • cutthroat razors blades5K/yr
  • scraper blade5K/yr
  • barber razor blades4K/yr
  • glass scraper blades5K/yr

Reviews and returns

What reviews say buyers love and hate about Cut Throat Razor Blades

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Sharpness”
15%of negative reviews mention “Sharpness”
0.5%of orders come back
“Not as sharp or quality as the other well known brands”
A buyer, on “Sharpness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cut Throat Razor Blades questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data