cut throat razor blades
Skip itPrices mostly outside the sweet spot ($1.57–$8.98) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,563.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.22avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 193K searches
Price range
Bad£1.57–£8.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cut throat razor blades is a £43K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cut throat razor blades market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £65K–£78K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 17.9%
- Avg brand age
- 46 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
10
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- Derby47%
- Amazon Basics19%
- Wilkinson Sword6%
- DEKTON6%
- BIC4%
- STONLI3%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cut throat razor blades search terms
- cut throat razor blades61K/yr
- scraper blades40K/yr
- single edge razor blades36K/yr
- straight razor blades19K/yr
- cut throat blades8K/yr
- razor blades single edge8K/yr
- cutthroat razors blades5K/yr
- scraper blade5K/yr
- barber razor blades4K/yr
- glass scraper blades5K/yr
Top cut throat razor blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Derby Premium Single Edge (Half) Razor Blades 100 Blades | Swedish Steel | Fits Half-Blade Holders & Straight Razors
Derby£4.654.5★14,004 rev
Amazon Basics Single Edge Razor Blades for Scraper Box Cutting 100 count with Clam Shell Storage
Amazon Basics£5.564.7★3,004 rev
Derby Extra Double Edge Safety Razor Blades 100 Count
Derby£4.864.5★7,297 rev
WILKINSON SWORD Double Edge Blade Refills for Men Pack of 10 Razor Refills with Triple Coated Blades for Comfortable Shave
Wilkinson Sword£3.604.7★309 rev
DEKTON 10 PCS Razor Single Edge Blade Set Premium Stainless Steel Replacement Blades for Scraping Cutting Crafts Home Projects and Professional Use
DEKTON£3.234.7★87 rev
Newest
by launch date
Scraper Refill Pack (100)
Eddrfy£6.6511 rev
Cambridge Cutthroat Open Blade Razor for Men - Missanda Hardwood Handle Swing-Lock Single Edge Cut Throat Razor with Leather Travel Pouch Beard Shaping & Wet Shaving (Blades Not Included)
The Cambridge Cutthroat£8.407,485 rev
XOR8 HD Prep Scraper Blades 4/100mm 10-Pack Razor-Sharp Blades for Tough Removal Tasks Heavy-Duty Construction Durable and Efficient for Paint Adhesive and Debris
XOR8£3.29100 rev
DEKTON 10 PCS Razor Single Edge Blade Set Premium Stainless Steel Replacement Blades for Scraping Cutting Crafts Home Projects and Professional Use
DEKTON£3.2387 rev
WILKINSON SWORD Double Edge Blade Refills for Men Pack of 10 Razor Refills with Triple Coated Blades for Comfortable Shave
Wilkinson Sword£3.60309 rev
Trending
90-day click momentumScraper Refill Pack (100)
Eddrfy£6.654.4★
Silverline Single-Edge Razor Blades 10pk 38 x 19 x 0.25mm (589248)
Silverline£3.024.7★
STANLEY 170mm Glass & Window Scraper 0-28-590
STANLEY£1.574.6★
STONLI Cut Throat Razors - Straight Razor with Matte Black Finish Professional Barber Razor - Premium Quality Single Blade Shaving Razor for Moustache and Beard - Pouch Included (Black Metal)
STONLI£8.984.3★
WILKINSON SWORD Double Edge Blade Refills for Men Pack of 10 Razor Refills with Triple Coated Blades for Comfortable Shave
Wilkinson Sword£3.604.7★
What buyers say about cut throat razor blades
What buyers praise and complain about, mined from review topics.What buyers love
“Blades are quite sharp”
“Good Value”
“Great quality, been using them for over a year”
“Just as Advertised”
“Clean close shave”
“Easy to use”
“fit comfortable to my shaving system”
“so pretty good durability”
“Also brilliant for taking the excess paint off the glass around windows”
“Environmentally friendly, plastic-free”
What buyers complain about
“Not as sharp or quality as the other well known brands”
“They seem quite cheap”
“Cant get a good shave”
“I actually changed a blade because I thought it couldnt have lasted as long as it did”
“found it hard to use”
“Misleading ad”
“now Amazon insists on an age verification process that doesn't work. no matter what details or payment method you put in.”
“The blade cut my skin out”
“Ended up with a very irritated skin”
“Sore after use”
Top return reasons
Common questions
- Is cut throat razor blades profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the cut throat razor blades niche?
- 13 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in cut throat razor blades?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Cutting/Trimming. The return rate is 0.5%.
- When does demand for cut throat razor blades peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cut throat razor blades niche?
- Listings span £1.57–£8.98; the average listing price is £5.22 (sweet spot $15–$100). The average incumbent carries 3,564 reviews — the moat a new listing must climb.