Skip to content

Cuprinol Urban Slate

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Cuprinol Urban Slate is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£74K/yr31K searches / yr
90-day growth
+67.6%search demand this quarter
Competition
83%top-5 click share · 4 brands · 41 sellers

Flapen Score

Cuprinol Urban Slate against its category

The dotted line is the DIY & Tools average. Past it, Cuprinol Urban Slate is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuprinol Urban Slate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cuprinol Urban Slate 31K times last year and spent an estimated £74K. All 4 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+67.6%
Conversion, latest week
9.6%
Market size, estimated
£74Ka year
Top search term
urban slate cuprinol8K searches a year

02 · Price

A sale here is worth £24.91.

Listings sell for £24.91 on average, from £11.64 to £41.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £24.91 that is £6K to £12K a year per listing.

Average price
£24.91inside the $15 to $100 sweet spot
Price range
£11.64–£41.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #260 within Painting Supplies, Tools & Wall Treatments. It carries 2,078 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
22%
Out of stock, average day
0.0%
Average rank
#260in Painting Supplies, Tools & Wall Treatments
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,078per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cuprinol Urban Slate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Cuprinol81%
  • Dulux10%
  • DUAYRA5%
  • AOC244%
  • Open — no brand owns it (0%)

Demand

Cuprinol Urban Slate search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Cuprinol Urban Slate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urban slate cuprinol8K/yr
  • cuprinol garden shades urban slate6K/yr
  • cuprinol urban slate8K/yr
  • cuprinol urban slate 5l6K/yr
  • urban slate fence paint2K/yr

Reviews and returns

What reviews say buyers love and hate about Cuprinol Urban Slate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality31%−0.11

have to repaint every year

Damaged paint can upon receipt

Can of paint had leaked

Leak-Proof27%

Leaked all into plastic bag

Leaked product

leaking

Durability8%−0.04

Zero Durability

Allergies8%−0.05

I haven't seen flaking this bad since I had eczema

Color4%+0.61

a lot lighter colour than it shows on the tin

Love

Quality-Overall19%+0.81

Quality for decking

Brilliant quality

Good product

Paint Quality14%−0.11

Love this paint and colour

The paint went onto the decking great

Great paint

Color13%+0.61

Great colour

It is exactly the colour as described

it's a nice fresh colour

Value For Money13%+1.25

It is worth buying

Good value for money

Best price

Advertised Vs Actual Product11%+0.55

As described

Did what it said on the tin

Does what it says on the tin

Return

0.4% Return rate 34% Fixable by listing

Paint Quality40%▁█▅▆█▆

have to repaint every year

Damaged paint can upon receipt

Can of paint had leaked

Color26%█▂▃▄▂▃

a lot lighter colour than it shows on the tin

Leak-Proof19%▁▄▅▆▆█

Leaked all into plastic bag

Leaked product

leaking

Size-Overall6%▁▇█▂▂▁
Value For Money3%▁▁▁▂▇█

FAQ

Common Cuprinol Urban Slate questions

Answered from the same tracked data.