Cuprinol Urban Slate
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£24.91avg listing price — sweet spot $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Great£11.64–£41.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+67.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,078.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad£74K£74K/yr · 31K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is cuprinol urban slate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, cuprinol urban slate is a £74K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cuprinol urban slate market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #260
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 181 days
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Cuprinol81%
- Dulux10%
- DUAYRA5%
- AOC244%
- Open — no brand owns it (0%)
cuprinol urban slate demand & seasonality
Weekly Amazon search volume, last 17 weeks — +67.6% search growth over the last 90 days.Top cuprinol urban slate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- urban slate cuprinol8K/yr
- cuprinol garden shades urban slate6K/yr
- cuprinol urban slate8K/yr
- cuprinol urban slate 5l6K/yr
- urban slate fence paint2K/yr
Top cuprinol urban slate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cuprinol Garden Shades Paint for Gardens - Urban Slate 5L
Cuprinol£28.244.3★277 rev
Cuprinol 5159075 GSUS25L Garden Shades Urban Slate 2.5 Litre
Cuprinol£16.594.7★3,298 rev
Cuprinol 5316967 Garden Shades Exterior Woodcare Urban Slate 1 Litre
Cuprinol£11.644.6★854 rev
Dulux Cuprinol Anti-Slip Decking Stain - Urban Slate - 5L
Dulux£30.454.5★1,499 rev
Cuprinol Exterior Woodcare Urban Slate 2.5 L
Cuprinol£17.294.5★12,319 rev
Newest
by launch date
DUAYRA Garden Shades Paint | Quick Drying Water Based | For Garden Fence Shades Benches Terracotta Brick Stone | Exterior Wood Furniture | Long Lasting (Urban Slate 1 Liter)
DUAYRA£28.8929 rev
AOC24 Garden Fence Shade Paint - Exterior Wood Paint for Sheds Fences - Water-Based Quick Drying 1 Hour - Use on Wood Terracotta Stone Brick - Outdoor Garden (Urban Slate 1 Liter)
AOC24£28.9138 rev
Cuprinol Garden Shades Paint for Gardens - Urban Slate 5L
Cuprinol£28.24277 rev
Cuprinol 5316967 Garden Shades Exterior Woodcare Urban Slate 1 Litre
Cuprinol£11.64854 rev
Dulux Cuprinol Anti-Slip Decking Stain - Urban Slate - 5L
Dulux£30.451,499 rev
Trending
90-day click momentumAOC24 Garden Fence Shade Paint - Exterior Wood Paint for Sheds Fences - Water-Based Quick Drying 1 Hour - Use on Wood Terracotta Stone Brick - Outdoor Garden (Urban Slate 1 Liter)
AOC24£28.914.2★
Cuprinol Garden Shades Paint for Gardens - Urban Slate 5L
Cuprinol£28.244.3★
DUAYRA Garden Shades Paint | Quick Drying Water Based | For Garden Fence Shades Benches Terracotta Brick Stone | Exterior Wood Furniture | Long Lasting (Urban Slate 1 Liter)
DUAYRA£28.894.2★
Cuprinol Exterior Woodcare Urban Slate 2.5 L
Cuprinol£17.294.5★
Dulux Cuprinol Anti-Slip Decking Stain - Urban Slate - 5L
Dulux£30.454.5★
What reviews say buyers love and hate about cuprinol urban slate
What buyers praise and complain about, mined from review topics.What buyers love
“Quality for decking”
“Love this paint and colour”
“Great colour”
“It is worth buying”
“As described”
“Covers well”
“Good quality paint”
“Easy to use”
“Not slippery”
“Two coats give a good appearance and finish”
What buyers complain about
“have to repaint every year”
“Leaked all into plastic bag”
“Zero Durability”
“I haven't seen flaking this bad since I had eczema”
“a lot lighter colour than it shows on the tin”
“Open box send”
Top return reasons
Common cuprinol urban slate questions
- Is cuprinol urban slate profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 9 tracked products. 90-day search growth is +67.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cuprinol urban slate niche?
- 4 brands and 41 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cuprinol urban slate?
- Top complaints mined from reviews: Paint Quality, Leak-Proof, Durability. The return rate is 0.4%.
- What does it cost to enter the cuprinol urban slate niche?
- Listings span £11.64–£41.25; the average listing price is £24.91 (sweet spot $15–$100). The average incumbent carries 2,078 reviews — the moat a new listing must climb.
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