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Cuprinol Decking Stain

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so Cuprinol Decking Stain is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£53K/yr40K searches / yr
90-day growth
+90.1%search demand this quarter
Competition
58%top-5 click share · 3 brands · 51 sellers

Flapen Score

Cuprinol Decking Stain against its category

The dotted line is the DIY & Tools average. Past it, Cuprinol Decking Stain is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuprinol Decking Stain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cuprinol Decking Stain 40K times last year and spent an estimated £53K. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+90.1%
Conversion, latest week
5.7%
Market size, estimated
£53Ka year
Top search term
cuprinol decking stain26K searches a year

02 · Price

A sale here is worth £23.45.

Listings sell for £23.45 on average, from £16.45 to £38.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £23.45 that is £2K to £6K a year per listing.

Average price
£23.45inside the $15 to $100 sweet spot
Price range
£16.45–£38.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Building Supplies. It carries 5,805 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
9%
Out of stock, average day
0.0%
Average rank
#265in Building Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,805per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Cuprinol Decking Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

0%

  • Cuprinol67%
  • Dulux28%
  • Unknown5%

Demand

Cuprinol Decking Stain search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Cuprinol Decking Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuprinol decking stain26K/yr
  • cuprinol decking paint8K/yr
  • cuprinol anti slip decking stain6K/yr

Reviews and returns

What reviews say buyers love and hate about Cuprinol Decking Stain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof21%

Leaking

Lost a lot due to leakage

leaking

Paint Quality11%+0.26

have to repaint every year

Walking on the deck when it is wet makes the paint come off

it arrived with the paint leaking out

Coverage11%−0.01

Coverage wasn't brilliant

Probably not as big a coverage than stated

Durability11%−0.09

The good looks don't last

Zero Durability

Functionality-Overall7%−0.06

they just dont work in the long term

Love

Quality-Overall17%+1.31

Quality for decking

Brilliant quality

Excellent product

Advertised Vs Actual Product17%+1.26

Does the job

As described

Exactly what it said on the tin

Color13%+0.44

Great colour

It is exactly the colour as described

Great colour Great paint

Paint Quality12%+0.26

Love this paint and colour

Great paint

The paint went onto the decking great

Value For Money10%+1.02

Cheaper than buying in DIY stores

Best price

Best value

Return

0.3% Return rate 57% Fixable by listing

Color52%█▅▅▅▅▃

The colours looks weirdly light

a lot lighter colour than it shows on the tin

Paint Quality24%▁▇▆▇▅█

have to repaint every year

Walking on the deck when it is wet makes the paint come off

it arrived with the paint leaking out

Leak-Proof11%▁█▅▂▂▇

Leaking

Lost a lot due to leakage

leaking

Advertised Vs Actual Product4%▁▁▇▂█▁
Value For Money2%▁▁▁▁█▅

FAQ

Common Cuprinol Decking Stain questions

Answered from the same tracked data.