Cupboard Paint White
FailPrices span $3.86–$16.85, mostly outside the sweet spot, so Cupboard Paint White is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £436K/yr669K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 79 sellers
Flapen Score
Cupboard Paint White against its category
The dotted line is the DIY & Tools average. Past it, Cupboard Paint White is stronger. Inside it, weaker.
Market
The Cupboard Paint White market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cupboard Paint White 669K times last year and spent an estimated £436K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 669K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.
- Searches, last 12 months
- 669K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £436Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- furniture paint207K searches a year
02 · Price
A sale here is worth £9.53.
Listings sell for £9.53 on average, from £3.86 to £16.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.53 that is £7K to £10K a year per listing.
- Average price
- £9.53under the $15 to $100 sweet spot
- Price range
- £3.86–£16.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #88 within Painting Supplies, Tools & Wall Treatments. It carries 4,529 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 1.6%
- Average rank
- #88in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,529per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Cupboard Paint White products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rustins Blackboard Black Paint 250ml
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago
Rust-Oleum Chalky Furniture Paint Chalk White 750ml
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 2,124
- Age
- 12y ago
Rust-Oleum Off White Upcycled Furniture Paint in Chalky Finish - Antique White 750ml
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 3,834
- Age
- 12y ago
RUSTINS Blackboard Black Paint 1L
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago
Trending
90-day click momentum
Johnstones 386497 Revive Chalky Furniture Paint Antique Sage
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 9y ago
Rustins Blackboard Black 500ml
- Price
- £7.72
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago
Mollor Matte Finish Wood Paint for Furniture Durable Cabinet Countertop Paint Easy Application for DIY Projects Wood Metal Home Decor and More(500g/16OZ White with Tools)
- Price
- £13.16
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 1y ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
RUSTINS Blackboard Black Paint 1L
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 19y ago
Newest
by launch dateMollor Matte Finish Wood Paint for Furniture Durable Cabinet Countertop Paint Easy Application for DIY Projects Wood Metal Home Decor and More(500g/16OZ White with Tools)
- Price
- £13.16
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 1y ago
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago
Annie Sloan Chalk Paint 500 ml (Old White)
- Price
- £15.70
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago
RUSTINS Blackboard Black 100ml
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 6y ago
e-concreto One Coat Blackboard Paint Black + Chalk (1000ml) | Water-based and Non-toxic | Black Chalkboard Paint
- Price
- £16.85
- Rating
- 4.7/5
- Reviews
- 4,050
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
79
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
10%
- Rust-Oleum35%
- RUSTINS28%
- Johnstone's11%
- SIRAMICO COATINGS6%
- THE ONE5%
- e-concreto4%
- Open — no brand owns it (5 brands, 10%)
Demand
Cupboard Paint White search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Cupboard Paint White search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- furniture paint207K/yr
- chalk paint113K/yr
- blackboard paint59K/yr
- rustoleum furniture paint47K/yr
- chalk paint for furniture42K/yr
- chalkboard paint27K/yr
- annie sloan chalk paint27K/yr
- white furniture paint22K/yr
- rust oleum furniture paint16K/yr
- black chalk paint15K/yr
Reviews and returns
What reviews say buyers love and hate about Cupboard Paint White
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paint, poor coverage
Poor quality paint
Absolutely rubbish paint
Much larger
Ridiculous small size
It is only a small tin
absolutely the wrong colour
Not the colour as stated
Much more pale than expected
you get better coverage with Dulux
Coverage poor
After 3 coats still not covered
The paint smells
No smell
Texture:thinner then I thought it was going to be smell: horrendous
Love
Great floor paint
Lovely paint to work with fantastic results
Excellent paint
Excellent Product
Excellent coverage
Perfect for my kitchen chalk wall
Great value
cheaper in price
Good for the price
Really nice paint for up cycling furniture
Brilliant Matt Paint
Excellent paint
Covers well
Great coverage and easy application
Good Coverage
Return
0.8% Return rate 66% Fixable by listing
Much larger
Ridiculous small size
It is only a small tin
Poor quality paint, poor coverage
Poor quality paint
Absolutely rubbish paint
absolutely the wrong colour
Not the colour as stated
Much more pale than expected
it a fraction of the price
Overpriced for such a tiny amount
Absolute rubbish at a high price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupboard Paint White questions
Answered from the same tracked data.