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Cupboard Paint White

Fail

Prices span $3.86–$16.85, mostly outside the sweet spot, so Cupboard Paint White is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£436K/yr669K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
46%top-5 click share · 11 brands · 79 sellers

Flapen Score

Cupboard Paint White against its category

The dotted line is the DIY & Tools average. Past it, Cupboard Paint White is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupboard Paint White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupboard Paint White 669K times last year and spent an estimated £436K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 669K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.

Searches, last 12 months
669K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
6.8%
Market size, estimated
£436Ka year
Peak month
February1.8× the quietest month
Top search term
furniture paint207K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £3.86 to £16.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.53 that is £7K to £10K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£3.86–£16.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #88 within Painting Supplies, Tools & Wall Treatments. It carries 4,529 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
1.6%
Average rank
#88in Painting Supplies, Tools & Wall Treatments
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,529per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cupboard Paint White products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£65K£87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

79

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 86%

Open market

10%

  • Rust-Oleum35%
  • RUSTINS28%
  • Johnstone's11%
  • SIRAMICO COATINGS6%
  • THE ONE5%
  • e-concreto4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Cupboard Paint White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Cupboard Paint White search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • furniture paint207K/yr
  • chalk paint113K/yr
  • blackboard paint59K/yr
  • rustoleum furniture paint47K/yr
  • chalk paint for furniture42K/yr
  • chalkboard paint27K/yr
  • annie sloan chalk paint27K/yr
  • white furniture paint22K/yr
  • rust oleum furniture paint16K/yr
  • black chalk paint15K/yr

Reviews and returns

What reviews say buyers love and hate about Cupboard Paint White

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Paint Quality”
26%of negative reviews mention “Paint Quality”
0.8%of orders come back
“Poor quality paint, poor coverage”
A buyer, on “Paint Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cupboard Paint White questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data