cupboard paint white
Skip itPrices mostly outside the sweet spot ($3.86–$16.85) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£436K£436K/yr · 669K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Review moat
Bad4,528.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.86–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cupboard paint white is a £436K/yr Amazon United Kingdom market (669K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cupboard paint white market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £286K–£381K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 69%
- Out of stock
- 1.6%
- Avg brand age
- 52 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
79
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
10%
- Rust-Oleum35%
- RUSTINS28%
- Johnstone's11%
- SIRAMICO COATINGS6%
- THE ONE5%
- e-concreto4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top cupboard paint white search terms
- furniture paint207K/yr
- chalk paint113K/yr
- blackboard paint59K/yr
- rustoleum furniture paint47K/yr
- chalk paint for furniture42K/yr
- chalkboard paint27K/yr
- annie sloan chalk paint27K/yr
- white furniture paint22K/yr
- rust oleum furniture paint16K/yr
- black chalk paint15K/yr
Top cupboard paint white products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rustins Blackboard Black Paint 250ml
RUSTINS£5.774.6★6,462 rev
Rust-Oleum Chalky Furniture Paint Chalk White 750ml
Rust-Oleum£10.064.4★2,124 rev
Rust-Oleum Off White Upcycled Furniture Paint in Chalky Finish - Antique White 750ml
Rust-Oleum£10.794.5★3,834 rev
RUSTINS Blackboard Black Paint 1L
RUSTINS£11.764.6★6,462 rev
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
SIRAMICO COATINGS£10.744.5★67 rev
Newest
by launch date
Mollor Matte Finish Wood Paint for Furniture Durable Cabinet Countertop Paint Easy Application for DIY Projects Wood Metal Home Decor and More(500g/16OZ White with Tools)
Mollor£13.16417 rev
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
SIRAMICO COATINGS£10.7467 rev
Annie Sloan Chalk Paint 500 ml (Old White)
Annie Sloan£15.70324 rev
RUSTINS Blackboard Black 100ml
RUSTINS£4.446,462 rev
e-concreto One Coat Blackboard Paint Black + Chalk (1000ml) | Water-based and Non-toxic | Black Chalkboard Paint
e-concreto£16.854,050 rev
Trending
90-day click momentum
Johnstones 386497 Revive Chalky Furniture Paint Antique Sage
Johnstone's£9.034.6★
Rustins Blackboard Black 500ml
RUSTINS£7.724.6★
Mollor Matte Finish Wood Paint for Furniture Durable Cabinet Countertop Paint Easy Application for DIY Projects Wood Metal Home Decor and More(500g/16OZ White with Tools)
Mollor£13.164.4★
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.344.4★
RUSTINS Blackboard Black Paint 1L
RUSTINS£11.764.6★
What buyers say about cupboard paint white
What buyers praise and complain about, mined from review topics.What buyers love
“Great floor paint”
“Excellent Product”
“Great value”
“Really nice paint for up cycling furniture”
“Covers well”
“Does what it says”
“Easy to use”
“Lovely colour”
“It dries so natural and quick”
“Didn't smell too strongly”
What buyers complain about
“Poor quality paint, poor coverage”
“Much larger”
“absolutely the wrong colour”
“you get better coverage with Dulux”
“The paint smells”
“it a fraction of the price”
“The paint is quite thick”
“Absolute rubbish at a high price”
“Misleading”
“Wipes off. Comes off. Not fit for Bathroom purposes”
Top return reasons
Common questions
- Is cupboard paint white profitable to sell on Amazon United Kingdom?
- The niche generates £436K/yr across 32 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the cupboard paint white niche?
- 11 brands and 79 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in cupboard paint white?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 0.8%.
- When does demand for cupboard paint white peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the cupboard paint white niche?
- Listings span £3.86–£16.85; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 4,529 reviews — the moat a new listing must climb.