Skip to content

Cupboard Handles

Fail

Demand is soft, at -27.0% this quarter, so Cupboard Handles is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£378K/yr2.5M searches / yr
90-day growth
-27.0%search demand this quarter
Competition
36%top-5 click share · 42 brands · 57 sellers

Flapen Score

Cupboard Handles against its category

The dotted line is the DIY & Tools average. Past it, Cupboard Handles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupboard Handles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupboard Handles 2.5M times last year and spent an estimated £378K. The top 5 brands take 52% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
1.6%
Market size, estimated
£378Ka year
Peak month
February1.8× the quietest month
Top search term
drawer knobs241K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £3.82 to £19.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £9.75 that is £5K to £7K a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£3.82–£19.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #78 within Cabinet Hardware. It carries 836 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
1.9%
Average rank
#78in Cabinet Hardware
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
836per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cupboard Handles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£15K£30K£45K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

57

Top-5 brand share

52%

Top 20: 82%

Top-5 click share

36%

Top 20: 67%

Open market

44%

  • LONTAN26%
  • TsunNee10%
  • AwmnSrman8%
  • Mimhooy5%
  • FURNIWARE4%
  • JIIDAA4%

Demand

Cupboard Handles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Cupboard Handles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawer knobs241K/yr
  • cupboard handles254K/yr
  • kitchen cupboard handles257K/yr
  • kitchen door handles197K/yr
  • wardrobe handles162K/yr
  • door knobs165K/yr
  • drawer handles148K/yr
  • cabinet handles123K/yr
  • kitchen cabinet handles58K/yr
  • kitchen handles95K/yr

Reviews and returns

What reviews say buyers love and hate about Cupboard Handles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.12

Doesn't fit

Bigger than described

Small

Quality-Overall15%+0.53

Rubbish

cheap

Awful quality

Weight Light5%+0.22

The handles are very light in weight compared to the heavy ones I removed

Lighter than I thought

Slightly light compared to old ones

Weight Heavy5%+0.17

The handles I removed from my kitchen were so heavy that when I placed them in a bag I could hardly lift it

Not the heaviest

Weighty

Durability4%−0.02

could break fairly easily

Feel a little light so not sure how long thet will last

proved not to be durable

Love

Quality-Overall26%+0.53

Amazing quality

Good quality drawer knobs

Great quality, look amazing on drawers, so easy to fit

Value For Money25%+1.51

Excellent value

Good value for money

Good Value

Size-Overall12%−0.12

Easy to fit

Fitted perfectly

Fitted easily

Advertised Vs Actual Product6%+0.99

As described

Better than I was expecting

Just what I needed

Strength6%0.00

Lovely strong door knobs

They are sturdy

Great little sturdy well made knobs for a couple of furniture projects on the go

Return

2.8% Return rate 89% Fixable by listing

Size-Overall76%██████

Doesn't fit

Bigger than described

Small

Color9%▆▄▇▇▇█

was not the colour they said they were

As title, Not standard polished chrome colour, more yellowish as can be seen in photo vs the basin tap

Quality-Overall4%▄█▅▇█▅

Rubbish

cheap

Awful quality

Compatibility-Overall1%▂▁▂█▇▆
Material Quality1%▄█▅▄▄█

FAQ

Common Cupboard Handles questions

Answered from the same tracked data.