Cupboard Handles
FailDemand is soft, at -27.0% this quarter, so Cupboard Handles is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £378K/yr2.5M searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 36%top-5 click share · 42 brands · 57 sellers
Flapen Score
Cupboard Handles against its category
The dotted line is the DIY & Tools average. Past it, Cupboard Handles is stronger. Inside it, weaker.
Market
The Cupboard Handles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cupboard Handles 2.5M times last year and spent an estimated £378K. The top 5 brands take 52% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £378Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- drawer knobs241K searches a year
02 · Price
A sale here is worth £9.75.
Listings sell for £9.75 on average, from £3.82 to £19.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £9.75 that is £5K to £7K a year per listing.
- Average price
- £9.75under the $15 to $100 sweet spot
- Price range
- £3.82–£19.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #78 within Cabinet Hardware. It carries 836 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 1.9%
- Average rank
- #78in Cabinet Hardware
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 836per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cupboard Handles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LONTAN 20 Pack Kitchen Door Handles Hole Centers160mm6-5/16 Black Kitchen Cupboard Handles Black Cupboard Pulls Drawer Pulls for Cabinet Wardrobe Bathroom Stainless Steel
- Price
- £16.90
- Rating
- 4.7/5
- Reviews
- 2,333
- Age
- 6y ago

AwmnSrman Kitchen Cupboard Handles Silver 15 Pack 128 mm(5 inch) Hole Center Brushed Finish Stainless Steel Installation of Holes
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 2,758
- Age
- 6y ago

TsunNee 12PCS Vintage Cabinet Knobs Chic Drawer Knobs Antique Brass Kitchen Cupboard Handles 30mm Round Furniture Door Knobs
- Price
- £6.54
- Rating
- 4.5/5
- Reviews
- 2,216
- Age
- 5y ago

LONTAN 10 Pack Kitchen Door Handles 160mm Black Kitchen Cupboard Handles Black Cupboard Pulls Drawer Pulls for Cabinet Wardrobe Bathroom Stainless Steel
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 2,333
- Age
- 7y ago

JIIDAA 6 PCS Cabinet Knobs with 2 Sizes Screws 30mm Drawer Handles Crystal Glass Diamond Shaped cupboards Door Knobs for Dresser Drawers and Kitchen Bathroom Cabinet Office
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 1,780
- Age
- 4y ago
Trending
90-day click momentum
lakudayy 20 Pack Ktchen Cupboard Handles Kitchen Door Handles Black Kitchen Handles Stainless Steel T bar Handles 128mm Kitchen Door Handles for Kitchen Overall Cabinets and Drawers Pull Handle
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 9mo ago

huipinghu 15-Pack 160mm Matt Black Cabinet Handles | Vintage Industrial Kitchen Handles | Rust-Proof Zinc Alloy - Easy Install for Kitchen Cabinets Wardrobes & Drawers (160mm)
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago

Royal Kraft Vintage Hand Painted Ceramic Pull Knobs for Kitchen Cabinet Door & Drawer Wardrobe Cupboard (Set of 10) Sknob001
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 1,542
- Age
- 5y ago

Mimhooy 6Pcs Blue Ceramic Drawer Knobs - Vintage Floral Cabinet Knobs
- Price
- £5.73
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

TsunNee 12PCS Vintage Cabinet Knobs Chic Drawer Knobs Antique Brass Kitchen Cupboard Handles 30mm Round Furniture Door Knobs
- Price
- £6.54
- Rating
- 4.5/5
- Reviews
- 2,216
- Age
- 5y ago
Newest
by launch date
lakudayy 20 Pack Ktchen Cupboard Handles Kitchen Door Handles Black Kitchen Handles Stainless Steel T bar Handles 128mm Kitchen Door Handles for Kitchen Overall Cabinets and Drawers Pull Handle
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 9mo ago

huipinghu 15-Pack 160mm Matt Black Cabinet Handles | Vintage Industrial Kitchen Handles | Rust-Proof Zinc Alloy - Easy Install for Kitchen Cabinets Wardrobes & Drawers (160mm)
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago

LONTAN 10 Kitchen Cupboard Handles 160mm T-Shaped Kitchen Door Handles for Drawer and Cabinet Stainless Steel Pulls Suitable for Bedroom Living Room Bathroom
- Price
- £11.29
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 1y ago

KTHZI 2 Pack Kitchen Cupboard Handles Stainless Steel Handles Cabinet T Bar Knobs Furniture Handles for Steel Kitchen Door Drawer Wardrobe Brushed Cabinet(Hole Centre 96mm)
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 2y ago

Amerdeco 10 Pack Matte Black Cabinet Pulls 5 Inch(128mm) Hole Centers Kitchen Cabinet Handles Cabinet Hardware Cupboard Handles Square Drawer Pulls
- Price
- £12.31
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
42 falling
Sellers
57
Top-5 brand share
52%
Top 20: 82%
Top-5 click share
36%
Top 20: 67%
Open market
44%
- LONTAN26%
- TsunNee10%
- AwmnSrman8%
- Mimhooy5%
- FURNIWARE4%
- JIIDAA4%
Demand
Cupboard Handles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Cupboard Handles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drawer knobs241K/yr
- cupboard handles254K/yr
- kitchen cupboard handles257K/yr
- kitchen door handles197K/yr
- wardrobe handles162K/yr
- door knobs165K/yr
- drawer handles148K/yr
- cabinet handles123K/yr
- kitchen cabinet handles58K/yr
- kitchen handles95K/yr
Reviews and returns
What reviews say buyers love and hate about Cupboard Handles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't fit
Bigger than described
Small
Rubbish
cheap
Awful quality
The handles are very light in weight compared to the heavy ones I removed
Lighter than I thought
Slightly light compared to old ones
The handles I removed from my kitchen were so heavy that when I placed them in a bag I could hardly lift it
Not the heaviest
Weighty
could break fairly easily
Feel a little light so not sure how long thet will last
proved not to be durable
Love
Amazing quality
Good quality drawer knobs
Great quality, look amazing on drawers, so easy to fit
Excellent value
Good value for money
Good Value
Easy to fit
Fitted perfectly
Fitted easily
As described
Better than I was expecting
Just what I needed
Lovely strong door knobs
They are sturdy
Great little sturdy well made knobs for a couple of furniture projects on the go
Return
2.8% Return rate 89% Fixable by listing
Doesn't fit
Bigger than described
Small
was not the colour they said they were
As title, Not standard polished chrome colour, more yellowish as can be seen in photo vs the basin tap
Rubbish
cheap
Awful quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupboard Handles questions
Answered from the same tracked data.








