cream masonry paint
Worth a lookShows low returns (0.5%), but a small market ($34K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£17.39avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Growth
Great+68.3%90-day search growth — must beat 0% to launch
Review moat
Good674.89avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.71–£26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£34K£34K/yr · 25K searches
According to Flapen's Amazon United Kingdom niche tracking, cream masonry paint is a £34K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cream masonry paint market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
65
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- Leyland35%
- RUSTINS22%
- Sandtex16%
- Johnstone's13%
- Crown9%
- HQC2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +68.3% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 13.5×
Top cream masonry paint search terms
- cream masonry paint6K/yr
- masonry paint cream4K/yr
- cream masonry paint exterior4K/yr
- magnolia masonry paint4K/yr
- sandtex masonry paint magnolia4K/yr
- cornish cream masonry paint2K/yr
Top cream masonry paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leyland Granocryl Smooth Masonry Cream 5L
Leyland£16.604.4★476 rev
RUSTINS Masonry Paint Cream 500 ml (Pack of 1)
RUSTINS£6.454.4★880 rev
Leyland Granocryl Smooth Masonry Magnolia 5L
Leyland£16.794.7★403 rev
Sandtex Ultra Smooth Masonry Paint 7.5L Magnolia
Sandtex£22.644.5★559 rev
Sandtex Masonry Paint 2.5L Ultra Smooth Cornish Cream
Crown£16.344.6★225 rev
Newest
by launch date
Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Ivory Cream - 0.5L - Matt
Evelyn Grant£14.9638 rev
Landlords Weather Shield Smooth Masonry Paint | Storm Proof Scrub Resistance & Waterproof | Weatherproof Technology Designed with Acrylic Resin for Ultimate Protection 1L Creamy White
Landlords Paint£20.861,034 rev
PERFECTONISH Sandtex Mircoseal Magnolia 7.5L Smooth Masonry 3 Paint Brush & Safety Gloves
PERFECTONISH£26.276 rev
Johnstones Exterior Smooth Masonry Paint Sandstone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£21.05141 rev
Johnstones Exterior Smooth Masonry Paint - Magnolia | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 60m Coverage Per Tin Dry in 1-2 Hours | 5 L
Johnstone's£19.39129 rev
Trending
90-day click momentumLandlords Weather Shield Smooth Masonry Paint | Storm Proof Scrub Resistance & Waterproof | Weatherproof Technology Designed with Acrylic Resin for Ultimate Protection 1L Creamy White
Landlords Paint£20.864.5★
Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Ivory Cream - 0.5L - Matt
Evelyn Grant£14.964.4★
Johnstones Exterior Smooth Masonry Paint Sandstone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£21.054.6★
Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Cornish Cream
Sandtex£23.064.5★
RUSTINS ASAP Quick Dry All Surface All Purpose Paint Water-Based Satin Paint for Wood Metal UPVC Plastic Tiles Stone & Brick Interior & Exterior Paint - Cream 1 l
RUSTINS£10.814.4★
What buyers say about cream masonry paint
What buyers praise and complain about, mined from review topics.What buyers love
“Reliable paint”
“Absolutely worth every penny”
“Good quality outcome to a previously neglected wall”
“Great colour”
“Good coverage”
“Easy to use”
“As ordered”
“Fantastic paint”
“goes a long way”
“very good material”
What buyers complain about
“Its not cream its yellow”
“Unable to use”
“Not cream. Not remotely cream. Used it over white and cannot see any difference”
“Seal on paint had spilt”
Top return reasons
Common questions
- Is cream masonry paint profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +68.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cream masonry paint niche?
- 9 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cream masonry paint?
- Top complaints mined from reviews: Color, Ease Of Use, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for cream masonry paint peak?
- Demand peaks in Apr–May; the busiest month runs 13.5× the quietest.
- What does it cost to enter the cream masonry paint niche?
- Listings span £5.71–£26.27; the average listing price is £17.39 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.