Cream Masonry Paint
MaybeReturns run at only 0.5% of orders. But shoppers spend only $34K a year here, so Cream Masonry Paint is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £34K/yr25K searches / yr
- 90-day growth
- +68.3%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 65 sellers
Flapen Score
Cream Masonry Paint against its category
The dotted line is the DIY & Tools average. Past it, Cream Masonry Paint is stronger. Inside it, weaker.
Market
The Cream Masonry Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Masonry Paint 25K times last year and spent an estimated £34K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +68.3%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £34Ka year
- Peak month
- May13.5× the quietest month
- Top search term
- cream masonry paint6K searches a year
02 · Price
A sale here is worth £17.39.
Listings sell for £17.39 on average, from £5.71 to £26.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.39 that is £0 to £2K a year per listing.
- Average price
- £17.39inside the $15 to $100 sweet spot
- Price range
- £5.71–£26.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Painting Supplies, Tools & Wall Treatments. It carries 675 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 58%
- Out of stock, average day
- 0.0%
- Average rank
- #223in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 675per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Cream Masonry Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Leyland Granocryl Smooth Masonry Cream 5L
- Price
- £16.60
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 14y ago
RUSTINS Masonry Paint Cream 500 ml (Pack of 1)
- Price
- £6.45
- Rating
- 4.4/5
- Reviews
- 880
- Age
- 10y ago
Leyland Granocryl Smooth Masonry Magnolia 5L
- Price
- £16.79
- Rating
- 4.7/5
- Reviews
- 403
- Age
- 14y ago
Sandtex Ultra Smooth Masonry Paint 7.5L Magnolia
- Price
- £22.64
- Rating
- 4.5/5
- Reviews
- 559
- Age
- 11y ago
Sandtex Masonry Paint 2.5L Ultra Smooth Cornish Cream
- Price
- £16.34
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 5y ago
Trending
90-day click momentum
Landlords Weather Shield Smooth Masonry Paint | Storm Proof Scrub Resistance & Waterproof | Weatherproof Technology Designed with Acrylic Resin for Ultimate Protection 1L Creamy White
- Price
- £20.86
- Rating
- 4.5/5
- Reviews
- 1,034
- Age
- 7mo ago
Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Ivory Cream - 0.5L - Matt
- Price
- £14.96
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 4mo ago
Johnstones Exterior Smooth Masonry Paint Sandstone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £21.05
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 2y ago
Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Cornish Cream
- Price
- £23.06
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 26y ago
RUSTINS ASAP Quick Dry All Surface All Purpose Paint Water-Based Satin Paint for Wood Metal UPVC Plastic Tiles Stone & Brick Interior & Exterior Paint - Cream 1 l
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 2,962
- Age
- 10y ago
Newest
by launch dateEvelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Ivory Cream - 0.5L - Matt
- Price
- £14.96
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 4mo ago
Landlords Weather Shield Smooth Masonry Paint | Storm Proof Scrub Resistance & Waterproof | Weatherproof Technology Designed with Acrylic Resin for Ultimate Protection 1L Creamy White
- Price
- £20.86
- Rating
- 4.5/5
- Reviews
- 1,034
- Age
- 7mo ago
PERFECTONISH Sandtex Mircoseal Magnolia 7.5L Smooth Masonry 3 Paint Brush & Safety Gloves
- Price
- £26.27
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
Johnstones Exterior Smooth Masonry Paint Sandstone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £21.05
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 2y ago
Johnstones Exterior Smooth Masonry Paint - Magnolia | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 60m Coverage Per Tin Dry in 1-2 Hours | 5 L
- Price
- £19.39
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
65
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- Leyland35%
- RUSTINS22%
- Sandtex16%
- Johnstone's13%
- Crown9%
- HQC2%
- Open — no brand owns it (3 brands, 4%)
Demand
Cream Masonry Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 13.5×
Search terms
Top Cream Masonry Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cream masonry paint6K/yr
- masonry paint cream4K/yr
- cream masonry paint exterior4K/yr
- magnolia masonry paint4K/yr
- sandtex masonry paint magnolia4K/yr
- cornish cream masonry paint2K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Masonry Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its not cream its yellow
nothing like cream more light yellow
This colour does not match charts in any way it's off white when I contacted Amazon I was told it was sellers problem contacted them said to go back to Amazon not good way to work so I'm out of pocket had to buy another tin
Unable to use
Not cream. Not remotely cream. Used it over white and cannot see any difference
Seal on paint had spilt
Love
Reliable paint
This is great paint nice
Great paint
Absolutely worth every penny
Very good value for money
Good price
Good quality outcome to a previously neglected wall
Excellent product
Good quality
Great colour
lovely colour - changed from white
Great service nice colour would buy again
Good coverage
Good coverage on the outside walls
Good coverage good value for money
Return
0.5% Return rate 53% Fixable by listing
Its not cream its yellow
nothing like cream more light yellow
This colour does not match charts in any way it's off white when I contacted Amazon I was told it was sellers problem contacted them said to go back to Amazon not good way to work so I'm out of pocket had to buy another tin
Seal on paint had spilt
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Masonry Paint questions
Answered from the same tracked data.