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Cramer Silicone Profiling Kit

Fail

The top 5 brands take 100% of clicks, so Cramer Silicone Profiling Kit is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£37K/yr27K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
84%top-5 click share · 4 brands · 17 sellers

Flapen Score

Cramer Silicone Profiling Kit against its category

The dotted line is the DIY & Tools average. Past it, Cramer Silicone Profiling Kit is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cramer Silicone Profiling Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cramer Silicone Profiling Kit 27K times last year and spent an estimated £37K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
10.1%
Market size, estimated
£37Ka year
Peak month
September1.8× the quietest month
Top search term
cramer silicone profiling kit9K searches a year

02 · Price

A sale here is worth £13.76.

Listings sell for £13.76 on average, from £7.55 to £21.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £13.76 that is £3K to £7K a year per listing.

Average price
£13.76under the $15 to $100 sweet spot
Price range
£7.55–£21.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #479 within Adhesives & Sealers. It carries 925 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#479in Adhesives & Sealers
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
925per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cramer Silicone Profiling Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Cramer72%
  • Tool Depot Getting Work Done15%
  • ORHOMELIFE9%
  • iLitLuk5%

Demand

Cramer Silicone Profiling Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Cramer Silicone Profiling Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cramer silicone profiling kit9K/yr
  • fugi kit for silicone7K/yr
  • fugi3K/yr
  • cramer2K/yr
  • fugi kit3K/yr
  • cramer fugi kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Cramer Silicone Profiling Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness11%−0.10

Too thin, angles inconsistent

Ease Of Use10%+0.18

I did find that personally I had trouble because of user error

found it to be harder work than required

as it was too easy to inadvertently make a mistake

Instructions/User Manual/Troubleshooting7%−0.04

My only thought is the guide instructions could be a bit clearer

I would have no idea how to use the tools = very limited instructions

Adhesion/Stickiness4%−0.02

its not ideal for it to be sticky

leaves a sticky residue which is a shame as the case is really handy

Size-Overall4%−0.11

too wide for my liking

Love

Quality-Overall21%+1.46

Good quality

they feel like quality tools

Good quality set

Ease Of Use15%+0.18

Easy to use

It is easy to clean

easy to handle

Value For Money14%+1.22

Good value for money

Money well spent

Well worth the price

Ease Of Cleaning11%+0.49

simple to clean

Clean the surface

with this remover for neatening up

Size-Overall4%−0.11

Almost perfect

Having a range of sizes is great for different areas

There are plenty of sizes

Return

0.7% Return rate 22% Fixable by listing

Functionality-Overall24%█▆▅▁▁▁
Size-Overall16%▁▁▁▃█▃

too wide for my liking

Defective Material/Parts13%▁▄▆█▁▁
Material Quality11%▁▆▁█▁▁
Quality-Overall5%█▁▁▁▁▁

FAQ

Common Cramer Silicone Profiling Kit questions

Answered from the same tracked data.