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Cotswold Stone Chippings

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $16K a year here, so Cotswold Stone Chippings is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£16K/yr24K searches / yr
90-day growth
+88.5%search demand this quarter
Competition
61%top-5 click share · 14 brands · 21 sellers

Flapen Score

Cotswold Stone Chippings against its category

The dotted line is the DIY & Tools average. Past it, Cotswold Stone Chippings is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotswold Stone Chippings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cotswold Stone Chippings 24K times last year and spent an estimated £16K. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+88.5%
Conversion, latest week
2.4%
Market size, estimated
£16Ka year
Top search term
cotswold stone chippings19K searches a year

02 · Price

A sale here is worth £28.41.

Listings sell for £28.41 on average, from £6.85 to £124.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £28.41 that is £0 to £3K a year per listing.

Average price
£28.41inside the $15 to $100 sweet spot
Price range
£6.85–£124.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #50 within Building Supplies. It carries 237 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
16%
Out of stock, average day
2.6%
Average rank
#50in Building Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cotswold Stone Chippings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£804£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

  • Suregreen18%
  • GravaHaus18%
  • Generic15%
  • Elixir Gardens14%
  • Deco-Pak8%
  • Cotswold Crafts By Emma8%

Demand

Cotswold Stone Chippings search demand

Weekly searches over the year. Pick a range.

1K600May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Cotswold Stone Chippings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money43%−0.32

it was quite expensive

What a waste of money

Ridiculous for the price

Size-Overall29%−0.18

Small bag

Tiny bag

Small packet

Weight Heavy7%−0.01

Too heavy

Charging7%−0.05

Which is shocking for how much they charge

Love

Quality-Overall52%+3.21

Perfect 🍉 Excellent Cotswold chippings of outstanding quality

Good quality

Excellent product,

Advertised Vs Actual Product16%+0.52

Does the job

item as described

Just what I wanted

Color12%+0.84

cheerful colour

great colour exactly what i wanted

I absolutely love the colour, which has transformed the appearance of the area with a bright, natural finish

Size-Overall5%−0.18

Of equal sized pieces perfect for a pathway at a very good price

Value For Money4%−0.32

They represent exceptional value for money

definitely worth the investment

Return

0.4% Return rate 84% Fixable by listing

Size-Overall73%█▇▇▆▆▇

Small bag

Tiny bag

Small packet

Compatibility-Overall8%
Color7%▁▁▁▆▄█
Value For Money5%▁▁▁▆█▁

it was quite expensive

What a waste of money

Ridiculous for the price

Advertised Vs Actual Product4%▁▁█▆▇▁

FAQ

Common Cotswold Stone Chippings questions

Answered from the same tracked data.