Skip to content

Cordless Router

Fail

Demand is soft, at -22.2% this quarter, so Cordless Router is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£481K/yr305K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
42%top-5 click share · 19 brands · 95 sellers

Flapen Score

Cordless Router against its category

The dotted line is the DIY & Tools average. Past it, Cordless Router is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cordless Router market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cordless Router 305K times last year and spent an estimated £481K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £481K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.5%
Market size, estimated
£481Ka year
Peak month
November2.5× the quietest month
Top search term
dewalt router60K searches a year

02 · Price

A sale here is worth £102.93.

Listings sell for £102.93 on average, from £8.34 to £477.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £102.93 that is £0 to £10K a year per listing.

Average price
£102.93above the $15 to $100 sweet spot
Price range
£8.34–£477.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #81 within Power Tools. It carries 559 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
69%
Out of stock, average day
0.6%
Average rank
#81in Power Tools
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
559per listing
Listings tracked
35

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cordless Router products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£58K£77K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

95

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

21%

  • DEWALT28%
  • Makita19%
  • byczone11%
  • RYOBI9%
  • RAYLEEY6%
  • Tcllka6%

Demand

Cordless Router search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Cordless Router search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt router60K/yr
  • makita router43K/yr
  • dewalt router 18v cordless28K/yr
  • cordless router25K/yr
  • ryobi router20K/yr
  • makita router 18v cordless20K/yr
  • palm router cordless18K/yr
  • dewalt palm router11K/yr
  • makita palm router9K/yr
  • makita 18v router8K/yr

Reviews and returns

What reviews say buyers love and hate about Cordless Router

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.06

The router bits seem to be of dubious quality

Bad quality

Absolute rubbish

Instructions/User Manual/Troubleshooting13%−0.07

Powerful router, poor guide

Instructions are next to useless

However it comes with NO SET UP INSTRUCTIONS OR USER GUIDES

Durability12%−0.06

Broken

I wouldnt replace it for the same if it broke

Doesn't even last enough for a small project

Size-Overall11%−0.03

Cutting bits do not fit collet

could not fit the supplied bit

Small

Product Condition3%−0.02

The Trimmer is NOT brand new

Love

Value For Money23%+1.38

Excellent value

Worth the money so far

GREAT FOR THE PRICE

Quality-Overall22%−0.06

Good quality tool

Very good tool good value for money

Good quality

Ease Of Use12%+1.14

Simple to use

easy to handle

Handy Tool

Battery Life7%+0.41

Dewalt battery worked a treat

Excellent batteries and exceptional build quality for the price

The two batteries lasted much longer than he expected

Connectivity-Overall5%+0.44

Very good router, easy work

Very good router

These are handy little routers

Return

2.3% Return rate 11% Fixable by listing

Defective Material/Parts17%█▆▇▆▄▆
Functionality-Overall17%▄▅█▇▆▅
Quality-Overall12%▆█▄▃▅█

The router bits seem to be of dubious quality

Bad quality

Absolute rubbish

Mechanism Issues6%▆▁▂█▅▇
Compatibility-Overall6%▅█▂▂▆▃

FAQ

Common Cordless Router questions

Answered from the same tracked data.