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Cordless Router

Fail

Demand is soft, at -22.2% this quarter, so Cordless Router is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£481K/yr305K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
42%top-5 click share · 19 brands · 95 sellers

Flapen Score

Cordless Router against its category

The dotted line is the DIY & Tools average. Past it, Cordless Router is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cordless Router market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cordless Router 305K times last year and spent an estimated £481K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £481K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.5%
Market size, estimated
£481Ka year
Peak month
November2.5× the quietest month
Top search term
dewalt router60K searches a year

02 · Price

A sale here is worth £102.93.

Listings sell for £102.93 on average, from £8.34 to £477.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £102.93 that is £0 to £10K a year per listing.

Average price
£102.93above the $15 to $100 sweet spot
Price range
£8.34–£477.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #81 within Power Tools. It carries 559 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
69%
Out of stock, average day
0.6%
Average rank
#81in Power Tools
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
559per listing
Listings tracked
35

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cordless Router products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£58K£77K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

95

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 85%

Open market

21%

  • DEWALT28%
  • Makita19%
  • byczone11%
  • RYOBI9%
  • RAYLEEY6%
  • Tcllka6%

Demand

Cordless Router search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Cordless Router search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dewalt router60K/yr
  • makita router43K/yr
  • dewalt router 18v cordless28K/yr
  • cordless router25K/yr
  • ryobi router20K/yr
  • makita router 18v cordless20K/yr
  • palm router cordless18K/yr
  • dewalt palm router11K/yr
  • makita palm router9K/yr
  • makita 18v router8K/yr

Reviews and returns

What reviews say buyers love and hate about Cordless Router

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
15%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“The router bits seem to be of dubious quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cordless Router questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data