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Coolizi

Fail

Shoppers spend only $7K a year here, so Coolizi is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£7K/yr23K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
48%top-5 click share · 17 brands · 46 sellers

Flapen Score

Coolizi against its category

The dotted line is the DIY & Tools average. Past it, Coolizi is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coolizi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coolizi 23K times last year and spent an estimated £7K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
0.4%
Market size, estimated
£7Ka year
Top search term
coolizi air conditioner10K searches a year

02 · Price

A sale here is worth £89.10.

Listings sell for £89.10 on average, from £11.21 to £341.39. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £89.10 that is £0 to £9K a year per listing.

Average price
£89.10inside the $15 to $100 sweet spot
Price range
£11.21–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 42.4% of listings are out of stock. The average listing ranks #2,531 within Safety & Security. It carries 306 reviews at 3.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
35%
Out of stock, average day
42.4%
Average rank
#2,531in Safety & Security
Average rating
3.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
31

04 · Newcomers

Amazon counts 7 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
7Amazon's first-year sales bar
Average brand age
20 months

Products

Top Coolizi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£361£722£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)8 products missing review or click data not plotted

Brands

17

Sellers

46

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

26%

  • Generic21%
  • Lvkakmox16%
  • FERNIDA12%
  • Meta12%
  • sefswlg7%
  • Epicooler6%

Search terms

Top Coolizi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coolizi air conditioner10K/yr
  • coolizi8K/yr
  • coolizi cooling ace5K/yr

FAQ

Common Coolizi questions

Answered from the same tracked data.