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Contour Gauge

Fail

Demand is soft, at -25.3% this quarter, so Contour Gauge is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£99K/yr123K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
59%top-5 click share · 18 brands · 29 sellers

Flapen Score

Contour Gauge against its category

The dotted line is the DIY & Tools average. Past it, Contour Gauge is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Contour Gauge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Contour Gauge 123K times last year and spent an estimated £99K. The top 5 brands take 65% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
8.3%
Market size, estimated
£99Ka year
Peak month
February1.5× the quietest month
Top search term
contour gauge65K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £4.27 to £18.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.71 that is £2K to £5K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£4.27–£18.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #78 within Measuring & Layout Tools. It carries 1,307 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#78in Measuring & Layout Tools
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,307per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Contour Gauge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

29

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

30%

  • Jorest26%
  • MECHEER19%
  • dodowin8%
  • Saker7%
  • Tracer6%
  • TIKTALK4%

Demand

Contour Gauge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Contour Gauge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • contour gauge65K/yr
  • profile gauge tool19K/yr
  • contour gauge tool13K/yr
  • profile gauge11K/yr
  • template tool5K/yr
  • contour gauge profile tool5K/yr
  • profile tool4K/yr
  • gauge tool3K/yr

Reviews and returns

What reviews say buyers love and hate about Contour Gauge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Locking Mechanism21%−0.19

No locking mechanism as advertised

No lock

unfortunately there is no locking function as stated

Quality-Overall11%−0.02

Back of the market quality

Feels cheaply made

Garbage

Thickness11%−0.07

Individual blades are too thick for good definition around intricate profiles

the pins are really too thick

Not great for detailed work as the pins are quite thick

Ease Of Use9%+1.41

Difficult,

Harder to use than expected

Good, take s time to get used to it

Measurement/Reading Accuracy6%+0.15

Not accurate enough for me when wanting to cut curves

Love

Ease Of Use22%+1.41

Ease of use

A handy little device

Very handy

Quality-Overall17%−0.02

Great quality tool does what it says very well

Excellent product, exactly what I was looking for

Good quality

Value For Money11%+0.91

Reasonably priced

Great value for money

Good value

Advertised Vs Actual Product9%+0.77

As described

Does what it says

This is just what I needed

Efficiency6%+0.56

Works really well

Good tool, works well, just wish I'd bought a longer one

Works fine

Return

2.1% Return rate 38% Fixable by listing

Size-Overall28%▅▄▆▇██

the item itself it too long

Functionality-Overall22%▄▅▇█▄▅
Quality-Overall9%█▃▃▃▃▃

Back of the market quality

Feels cheaply made

Garbage

Ease Of Use6%▅▄▃█▅▄

Difficult,

Harder to use than expected

Good, take s time to get used to it

Measurement/Reading Accuracy5%▁█▃▄▁▅

Not accurate enough for me when wanting to cut curves

FAQ

Common Contour Gauge questions

Answered from the same tracked data.