Skip to content

Command Hooks Small

Fail

The top 5 brands take 100% of clicks, so Command Hooks Small is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£84K/yr116K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
78%top-5 click share · 1 brands · 81 sellers

Flapen Score

Command Hooks Small against its category

The dotted line is the DIY & Tools average. Past it, Command Hooks Small is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Command Hooks Small market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Command Hooks Small 116K times last year and spent an estimated £84K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
13.5%
Market size, estimated
£84Ka year
Top search term
command hooks small34K searches a year

02 · Price

A sale here is worth £5.37.

Listings sell for £5.37 on average, from £2.66 to £9.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £5.37 that is £11K to £13K a year per listing.

Average price
£5.37under the $15 to $100 sweet spot
Price range
£2.66–£9.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Hooks. It carries 11,258 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Hooks
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,258per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Command Hooks Small products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Command100%
  • Open — no brand owns it (0%)

Demand

Command Hooks Small search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.2× · 11 of 12 months tracked

Search terms

Top Command Hooks Small search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • command hooks small34K/yr
  • small command hooks17K/yr
  • command clips15K/yr
  • command small hooks7K/yr
  • command mini hooks8K/yr
  • command hook small6K/yr
  • command decorating clips12K/yr
  • mini command hooks5K/yr
  • command mini hooks clear4K/yr
  • decorating clips5K/yr

Reviews and returns

What reviews say buyers love and hate about Command Hooks Small

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%−0.25

Poor adhesion

Don't stick

Not sticky enough

Quality-Overall11%+1.40

Quality seems defective

Bad quality

Absolute rubbish

Value For Money11%−0.01

Expensive

This one isn't worth your money

a waste of money

Strength5%−0.02

arent very sturdy so wouldnt really recommend for hanging frames or much more than fairy lights and such

Not strong enough for the job

Weak

Size-Overall4%

Small

the hooks far too small to hang anything on it

they sort of 'disappear' once you remove the lights because they are quite small

Love

Quality-Overall22%+1.40

Excellent Quality

the quality is unmatched

Great product

Ease Of Use19%+2.00

Easy to use

So handy to have

Easy also to remove without causing damage to your walls

Adhesion/Stickiness15%−0.25

Stick well

the adhesive feels really strong

the adhesive is great for this use

Value For Money10%−0.01

Excellent value

Good value

Price point has always been very reasonable

Advertised Vs Actual Product5%+0.19

Does the job splendidly

As described

Do what they say they will

Return

0.4% Return rate 42% Fixable by listing

Size-Overall40%▅▃▅▅█▆

Small

the hooks far too small to hang anything on it

they sort of 'disappear' once you remove the lights because they are quite small

Adhesion/Stickiness32%▆▆██▃▅

Poor adhesion

Don't stick

Not sticky enough

Functionality-Overall11%▄█▄▁▄▄

Not working

Do not work

It just doesnt work

Defective Material/Parts3%█▂█▅▃▃
Quality-Overall2%▇▃▁▁█▁

Quality seems defective

Bad quality

Absolute rubbish

FAQ

Common Command Hooks Small questions

Answered from the same tracked data.