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Cob Keychain Work Light

Fail

Shoppers spend only $0 a year here, so Cob Keychain Work Light is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£0/yr25K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
48%top-5 click share · 16 brands · 26 sellers

Flapen Score

Cob Keychain Work Light against its category

The dotted line is the DIY & Tools average. Past it, Cob Keychain Work Light is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cob Keychain Work Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cob Keychain Work Light 25K times last year and spent an estimated £0. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December2.8× the quietest month
Top search term
cob light14K searches a year

02 · Price

A sale here is worth £46.94.

Listings sell for £46.94 on average, from £6.50 to £162.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £46.94 that is £0 to £5K a year per listing.

Average price
£46.94inside the $15 to $100 sweet spot
Price range
£6.50–£162.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #81 within Hand Tools. It carries 753 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#81in Hand Tools
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
753per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Cob Keychain Work Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

30%

  • Blukar19%
  • NEEWER19%
  • URAQT12%
  • ASPUIC7%
  • K&F CONCEPT7%
  • OLIGHT6%

Demand

Cob Keychain Work Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cob Keychain Work Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cob light14K/yr
  • keychain light7K/yr
  • key chain light3K/yr
  • cob keychain light399/yr
  • keychain work light98/yr
  • cob keychain work light77/yr
  • keychain emergency light14/yr
  • multifunctional keychain emergency light11/yr

Reviews and returns

What reviews say buyers love and hate about Cob Keychain Work Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging12%−0.08

Do not hold a charge

will no longer charge

Will not recharge

Size-Overall10%+0.45

It's a tiny little torch

too large

Really small

Durability8%−0.10

potential to break easily

Stopped working after first use

One broke within a year

Quality-Overall6%+0.33

Low quality

Cheap quality, both light flickering and dont stay on

Obviously cheaply made crap

Brightness/Shine/Glow6%+2.06

not easy in the dark

Not that bright

Not as bright as I hoped

Love

Brightness/Shine/Glow31%+2.06

Great lights

Nice and bright

Bright light

Quality-Overall12%+0.33

Build quality is SOLID

Good quality

It appears to be solid quality and looks great

Value For Money10%+0.69

Excellent value

Money well spent

Good value for the money

Charging6%−0.08

Easy to charge

charging is quick

They charge quickly

Ease Of Use5%+0.32

Easy to use

easy to operate

handy

Return

1.7% Return rate 25% Fixable by listing

Brightness/Shine/Glow15%▇▅█▄▇▆

not easy in the dark

Not that bright

Not as bright as I hoped

Size-Overall14%▇▇▇█▄▆

It's a tiny little torch

too large

Really small

Charging13%█▃▆▄▂▄

Do not hold a charge

will no longer charge

Will not recharge

Functionality-Overall11%▅█▄▅▇█
Defective Material/Parts9%▄█▃▃▆▅

FAQ

Common Cob Keychain Work Light questions

Answered from the same tracked data.