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Coat Hooks

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -36.0% this quarter, so Coat Hooks is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£1.2M/yr2.7M searches / yr
90-day growth
-36.0%search demand this quarter
Competition
36%top-5 click share · 27 brands · 37 sellers

Flapen Score

Coat Hooks against its category

The dotted line is the DIY & Tools average. Past it, Coat Hooks is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coat Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coat Hooks 2.7M times last year and spent an estimated £1.2M. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
5.0%
Market size, estimated
£1.2Ma year
Peak month
January2.1× the quietest month
Top search term
coat hooks1.0M searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £3.25 to £25.37. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £9.05 that is £23K to £27K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£3.25–£25.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
£23K–£27K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Bathroom Hardware. It carries 2,042 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#12in Bathroom Hardware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,042per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coat Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£49K£99K£148K£198K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

37

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

36%

Top 20: 77%

Open market

38%

  • GlazieVault22%
  • pickpiff16%
  • LARHN10%
  • susswiff6%
  • SoftcuteLee5%
  • CASPLUS4%

Demand

Coat Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Coat Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coat hooks1.0M/yr
  • door hooks405K/yr
  • coat hooks wall mounted403K/yr
  • door hook101K/yr
  • coat hook119K/yr
  • coat rack wall mounted101K/yr
  • black coat hooks81K/yr
  • door hooks screw in54K/yr
  • black hooks53K/yr
  • coat hooks for wall54K/yr

Reviews and returns

What reviews say buyers love and hate about Coat Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

The hooks themselves are tiny

Plus the fact that it would not fit

Quite small

Strength14%+0.15

Not strong

Not sturdy

Not very robust

Quality-Overall10%+1.38

Bad quality

are also very cheap quality

Cheap rubbish

Durability10%−0.12

It broke after a month

Don't last

Fall off after a few days

Adhesion/Stickiness9%−0.01

Not sticky

Adhesive pads dont last

Didn't stick

Love

Quality-Overall23%+1.38

solid build quality

Amazing quality

Very good strong quality

Strength18%+0.15

Strong hooks

Strong hooks

Good and strong

Value For Money11%+0.69

Good Value

Excellent value

Great value

Advertised Vs Actual Product9%+0.93

As described

Works as advertised

Better than expected

Adhesion/Stickiness8%−0.01

sticks well

Adhesion superb

stick really well

Return

0.9% Return rate 67% Fixable by listing

Size-Overall56%█████▇

The hooks themselves are tiny

Plus the fact that it would not fit

Quite small

Strength10%█▆▇▆▅▅

Not strong

Not sturdy

Not very robust

Quality-Overall9%▅▇▇▇█▅

Bad quality

are also very cheap quality

Cheap rubbish

Adhesion/Stickiness3%▄▅▄▇▆█

Not sticky

Adhesive pads dont last

Didn't stick

Defective Material/Parts2%▆▃▄▅▄█

FAQ

Common Coat Hooks questions

Answered from the same tracked data.