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Coat Hooks

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -36.0% this quarter, so Coat Hooks is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£1.2M/yr2.7M searches / yr
90-day growth
-36.0%search demand this quarter
Competition
36%top-5 click share · 27 brands · 37 sellers

Flapen Score

Coat Hooks against its category

The dotted line is the DIY & Tools average. Past it, Coat Hooks is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coat Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coat Hooks 2.7M times last year and spent an estimated £1.2M. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
5.0%
Market size, estimated
£1.2Ma year
Peak month
January2.1× the quietest month
Top search term
coat hooks1.0M searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £3.25 to £25.37. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £9.05 that is £23K to £27K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£3.25–£25.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
£23K–£27K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Bathroom Hardware. It carries 2,042 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#12in Bathroom Hardware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,042per listing
Listings tracked
41

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coat Hooks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£49K£99K£148K£198K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

37

Est. top-5 brand share

58%

Top 20: 94%

Est. top-5 click share

36%

Top 20: 77%

Open market

38%

  • GlazieVault22%
  • pickpiff16%
  • LARHN10%
  • susswiff6%
  • SoftcuteLee5%
  • CASPLUS4%

Demand

Coat Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Coat Hooks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coat hooks1.0M/yr
  • door hooks405K/yr
  • coat hooks wall mounted403K/yr
  • door hook101K/yr
  • coat hook119K/yr
  • coat rack wall mounted101K/yr
  • black coat hooks81K/yr
  • door hooks screw in54K/yr
  • black hooks53K/yr
  • coat hooks for wall54K/yr

Reviews and returns

What reviews say buyers love and hate about Coat Hooks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.9%of orders come back
“The hooks themselves are tiny”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coat Hooks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data