Coal Shovel
FailPrices span $4.00–$10.94, mostly outside the sweet spot, so Coal Shovel is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £45K/yr68K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 59%top-5 click share · 20 brands · 45 sellers
Flapen Score
Coal Shovel against its category
The dotted line is the DIY & Tools average. Past it, Coal Shovel is stronger. Inside it, weaker.
Market
The Coal Shovel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coal Shovel 68K times last year and spent an estimated £45K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £45Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- coal shovel35K searches a year
02 · Price
A sale here is worth £6.68.
Listings sell for £6.68 on average, from £4.00 to £10.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.68 that is £2K to £3K a year per listing.
- Average price
- £6.68under the $15 to $100 sweet spot
- Price range
- £4.00–£10.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #248 within Fireplaces, Stoves & Accessories. It carries 437 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 36%
- Out of stock, average day
- 4.6%
- Average rank
- #248in Fireplaces, Stoves & Accessories
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 437per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Coal Shovel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago

Faithfull FAICOALS6-TB Coal Shovel 150mm
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 1,552
- Age
- 16y ago

Srendi Fireplace Coal Shovel 4 Black
- Price
- £4.96
- Rating
- 4.3/5
- Reviews
- 275
- Age
- 5y ago

Hardys Coal Shovel - Small Hand Shovel with Detachable Wooden Handle for Fireplace Ash Garden BBQ Gardening - Durable Alloy Steel - Rust-Resistant - 44 x 22 x 4cm
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 406
- Age
- 2y ago

Strong Metal Coal Shovel and Brush Set | 9-Inch-Wide Metal Shovel Dust Ash Pan with Soft Hand Brush Fireside Set | Large Garden Dustpan or Coal Scoop to Easily Collect Coal Ashes Dust Garden Wastes
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 584
- Age
- 6y ago
Trending
90-day click momentum
PEBBLE HUG Shovels for Digging and gardening long handle with D-Handle BBQ Grill Ash Pan Snow Shovel for Car Garden Tools (WITH HAND BRUSH INCLUDED)
- Price
- £8.65
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3y ago

Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago

Strong Metal Coal Shovel and Brush Set | 9-Inch-Wide Metal Shovel Dust Ash Pan with Soft Hand Brush Fireside Set | Large Garden Dustpan or Coal Scoop to Easily Collect Coal Ashes Dust Garden Wastes
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 584
- Age
- 6y ago

LSC Coal Ash Shovel with Wooden Handle Heavy Duty Metal for Digging Gardening Land Management Yardwork Farming and Outdoors Snow Shovel (SHOVEL)
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 2y ago

Black Metal Coal Shovel
- Price
- £4.32
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 10y ago
Newest
by launch date
Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago

Dunnet Tools Metal Coal Shovel or Ash Scoop with Long Handle | Premium Fireplace Accessory for Coal Scuttle Ash Bucket and Fireside Maintenance | Excellent for Indoor Cleaning and Safe Ash Disposal
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 10mo ago

BH | 18.7 Coal Ash Shovel with Wooden Handle | Heavy Duty | Fireplace Shovel | Ideal for Digging Gardening Snow Shoveling Ash Sweep Builders Shovels Landscaping and Construction - by BEST HOUSE
- Price
- £7.38
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 11mo ago

Easy Shopping Black Full Metal Shovel/Spade for Gardening Digging and Builder Work Square Head D -Grip Handle Light Wight
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago

Heavy-Duty MINI Metal Coal Shovel Durable Steel Scoop with Comfortable Wooden Handle for Fireplace Stove Ash Garden Wastes and Outdoor Use 37cm x 10cm (Small)
- Price
- £5.72
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
45
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
33%
- Armo Gardening22%
- Faithfull18%
- TDBS The Dustpan and Brush Store8%
- Srendi7%
- Hardys6%
- Lifestyle comfort ltd6%
Demand
Coal Shovel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Coal Shovel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coal shovel35K/yr
- hand shovel17K/yr
- metal shovel8K/yr
- ash shovel4K/yr
- coal shovel hand4K/yr
Reviews and returns
What reviews say buyers love and hate about Coal Shovel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Large shovel
Slightly larger than first thought
Bit small
broke after the first use
broke after 4 weeks
could end up breaking sooner rather than later
Weak
It a bit flimsy
Not strong
Total rubbish
Poor quality
Rubbish
Definitely not heavy duty
very light in weight will see how it wears
Love
Well made, versatile shovel and brush
Brilliant quality
this one is well made
Good quality strong handle sturdy
Good strong shovel
Sturdy enough
Great value
Excellent value
Good price
Great size
not too big
Very handy size
Better than expected
Exactly what I needed
Item as described
Return
0.2% Return rate 55% Fixable by listing
Large shovel
Slightly larger than first thought
Bit small
Weak
It a bit flimsy
Not strong
Total rubbish
Poor quality
Rubbish
broke after the first use
broke after 4 weeks
could end up breaking sooner rather than later
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coal Shovel questions
Answered from the same tracked data.








