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Coal Shovel

Fail

Prices span $4.00–$10.94, mostly outside the sweet spot, so Coal Shovel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£45K/yr68K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
59%top-5 click share · 20 brands · 45 sellers

Flapen Score

Coal Shovel against its category

The dotted line is the DIY & Tools average. Past it, Coal Shovel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coal Shovel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coal Shovel 68K times last year and spent an estimated £45K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
9.8%
Market size, estimated
£45Ka year
Peak month
January2.3× the quietest month
Top search term
coal shovel35K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £4.00 to £10.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.68 that is £2K to £3K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£4.00–£10.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #248 within Fireplaces, Stoves & Accessories. It carries 437 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
36%
Out of stock, average day
4.6%
Average rank
#248in Fireplaces, Stoves & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Coal Shovel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

45

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

33%

  • Armo Gardening22%
  • Faithfull18%
  • TDBS The Dustpan and Brush Store8%
  • Srendi7%
  • Hardys6%
  • Lifestyle comfort ltd6%

Demand

Coal Shovel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Coal Shovel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coal shovel35K/yr
  • hand shovel17K/yr
  • metal shovel8K/yr
  • ash shovel4K/yr
  • coal shovel hand4K/yr

Reviews and returns

What reviews say buyers love and hate about Coal Shovel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.06

Large shovel

Slightly larger than first thought

Bit small

Durability18%−0.18

broke after the first use

broke after 4 weeks

could end up breaking sooner rather than later

Strength13%+0.59

Weak

It a bit flimsy

Not strong

Quality-Overall12%+0.76

Total rubbish

Poor quality

Rubbish

Weight Light6%−0.03

Definitely not heavy duty

very light in weight will see how it wears

Love

Quality-Overall21%+0.76

Well made, versatile shovel and brush

Brilliant quality

this one is well made

Strength17%+0.59

Good quality strong handle sturdy

Good strong shovel

Sturdy enough

Value For Money14%+1.50

Great value

Excellent value

Good price

Size-Overall9%−0.06

Great size

not too big

Very handy size

Advertised Vs Actual Product8%+0.35

Better than expected

Exactly what I needed

Item as described

Return

0.2% Return rate 55% Fixable by listing

Size-Overall51%▅▆▇█▄▂

Large shovel

Slightly larger than first thought

Bit small

Strength14%▅▃▁▁▃█

Weak

It a bit flimsy

Not strong

Defective Material/Parts9%█▄▅▁▆▄
Quality-Overall8%▄▄▁▁█▅

Total rubbish

Poor quality

Rubbish

Durability5%██▁▇▁▆

broke after the first use

broke after 4 weeks

could end up breaking sooner rather than later

FAQ

Common Coal Shovel questions

Answered from the same tracked data.