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Coal Shovel

Fail

Prices span $4.00–$10.94, mostly outside the sweet spot, so Coal Shovel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£45K/yr68K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
59%top-5 click share · 20 brands · 45 sellers

Flapen Score

Coal Shovel against its category

The dotted line is the DIY & Tools average. Past it, Coal Shovel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coal Shovel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coal Shovel 68K times last year and spent an estimated £45K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
9.8%
Market size, estimated
£45Ka year
Peak month
January2.3× the quietest month
Top search term
coal shovel35K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £4.00 to £10.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.68 that is £2K to £3K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£4.00–£10.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #248 within Fireplaces, Stoves & Accessories. It carries 437 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
36%
Out of stock, average day
4.6%
Average rank
#248in Fireplaces, Stoves & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Coal Shovel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

45

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

33%

  • Armo Gardening22%
  • Faithfull18%
  • TDBS The Dustpan and Brush Store8%
  • Srendi7%
  • Hardys6%
  • Lifestyle comfort ltd6%

Demand

Coal Shovel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Coal Shovel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coal shovel35K/yr
  • hand shovel17K/yr
  • metal shovel8K/yr
  • ash shovel4K/yr
  • coal shovel hand4K/yr

Reviews and returns

What reviews say buyers love and hate about Coal Shovel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Large shovel”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coal Shovel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data