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Coal Scuttle

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -77.9% this quarter, so Coal Scuttle is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£106K/yr210K searches / yr
90-day growth
-77.9%search demand this quarter
Competition
42%top-5 click share · 23 brands · 44 sellers

Flapen Score

Coal Scuttle against its category

The dotted line is the DIY & Tools average. Past it, Coal Scuttle is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coal Scuttle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coal Scuttle 210K times last year and spent an estimated £106K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -77.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-77.9%
Conversion, latest week
3.1%
Market size, estimated
£106Ka year
Peak month
November13.5× the quietest month
Top search term
coal bucket79K searches a year

02 · Price

A sale here is worth £16.32.

Listings sell for £16.32 on average, from £5.18 to £33.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £16.32 that is £2K to £4K a year per listing.

Average price
£16.32inside the $15 to $100 sweet spot
Price range
£5.18–£33.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #124 within Fireplaces, Stoves & Accessories. It carries 225 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
21%
Out of stock, average day
27.0%
Average rank
#124in Fireplaces, Stoves & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
225per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Coal Scuttle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

44

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

42%

Top 20: 81%

Open market

28%

  • Trendi26%
  • Easy Shopping21%
  • PRICECRUNCHERS7%
  • Optimal Products7%
  • Srendi5%
  • Sterling Ventures5%

Demand

Coal Scuttle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top Coal Scuttle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coal bucket79K/yr
  • coal scuttle96K/yr
  • coal buckets for fireplaces22K/yr
  • coal scuttles for fireplaces9K/yr
  • coal hod5K/yr

Reviews and returns

What reviews say buyers love and hate about Coal Scuttle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength21%−0.18

Not as strong as I would've expected

Not strong

Not very robust

Size-Overall16%+0.40

The ash bucket is slightly larger than I expected

Was worried it was going to be huge

Quite small

Quality-Overall10%+0.66

ok. Poor quality and the handle dented on arrival

Poor quality

Absolute rubbish apart from the bin

Advertised Vs Actual Product7%

certainly does not show on pictures

Ok. The shovel is not as pictured

Thickness6%−0.04

fairly thin

The bucket is very thin

thinner ones that aren't comfortable to carry

Love

Value For Money24%+2.58

Good value for money

plus its relatively inexpensive

Good for the price

Quality-Overall20%+0.66

Build quality is excellent

The set is well-made

Great quality set at a great price

Size-Overall14%+0.40

Mostly fit for purpose

Ideal size- not too large

Good and handy size

Strength13%−0.18

Seems sturdy

Overall, this is an inexpensive and sturdy set

it remains solid/sturdy once filled with coal

Advertised Vs Actual Product8%

As advertised

Just what I was looking for

Exactly as described

Return

0.2% Return rate 70% Fixable by listing

Size-Overall56%▇▆▆█▂▄

The ash bucket is slightly larger than I expected

Was worried it was going to be huge

Quite small

Defective Material/Parts7%▄▃▂▄██

Parts dont fit together

Quality-Overall7%▂▂▂▂█▃

ok. Poor quality and the handle dented on arrival

Poor quality

Absolute rubbish apart from the bin

Paint Quality4%▁█▁▁▆▁
Advertised Vs Actual Product3%▁▄█▁▁▁

certainly does not show on pictures

Ok. The shovel is not as pictured

FAQ

Common Coal Scuttle questions

Answered from the same tracked data.