Skip to content

Coal Scuttle

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -77.9% this quarter, so Coal Scuttle is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£106K/yr210K searches / yr
90-day growth
-77.9%search demand this quarter
Competition
42%top-5 click share · 23 brands · 44 sellers

Flapen Score

Coal Scuttle against its category

The dotted line is the DIY & Tools average. Past it, Coal Scuttle is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coal Scuttle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coal Scuttle 210K times last year and spent an estimated £106K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -77.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-77.9%
Conversion, latest week
3.1%
Market size, estimated
£106Ka year
Peak month
November13.5× the quietest month
Top search term
coal bucket79K searches a year

02 · Price

A sale here is worth £16.32.

Listings sell for £16.32 on average, from £5.18 to £33.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £16.32 that is £2K to £4K a year per listing.

Average price
£16.32inside the $15 to $100 sweet spot
Price range
£5.18–£33.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #124 within Fireplaces, Stoves & Accessories. It carries 225 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
21%
Out of stock, average day
27.0%
Average rank
#124in Fireplaces, Stoves & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
225per listing
Listings tracked
38

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Coal Scuttle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

44

Est. top-5 brand share

67%

Top 20: 97%

Est. top-5 click share

42%

Top 20: 81%

Open market

28%

  • Trendi26%
  • Easy Shopping21%
  • PRICECRUNCHERS7%
  • Optimal Products7%
  • Srendi5%
  • Sterling Ventures5%

Demand

Coal Scuttle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top Coal Scuttle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coal bucket79K/yr
  • coal scuttle96K/yr
  • coal buckets for fireplaces22K/yr
  • coal scuttles for fireplaces9K/yr
  • coal hod5K/yr

Reviews and returns

What reviews say buyers love and hate about Coal Scuttle

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
21%of negative reviews mention “Strength”
0.2%of orders come back
“Not as strong as I would've expected”
A buyer, on “Strength”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Coal Scuttle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data