coal scuttle
Worth a lookShows low returns (0.2%), but soft demand (-77.9% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great224.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.32avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.18–£33.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£106K£106K/yr · 210K searches
Growth
Bad-77.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, coal scuttle is a £106K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
coal scuttle market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £163K–£204K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 53%
- Out of stock
- 27.0%
- Avg brand age
- 64 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
44
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
42%
Top 20: 81%
Open market
28%
- Trendi26%
- Easy Shopping21%
- PRICECRUNCHERS7%
- Optimal Products7%
- Srendi5%
- Sterling Ventures5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -77.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.5×
Top coal scuttle search terms
- coal bucket79K/yr
- coal scuttle96K/yr
- coal buckets for fireplaces22K/yr
- coal scuttles for fireplaces9K/yr
- coal hod5K/yr
Top coal scuttle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heavy Duty Anthracite Coal Hod Bucket Coal Scuttle Black High Quality for Fireplace Fire Side (Coal Hod)
Trendi£13.914.3★286 rev
Fireplace Waterloo Style Black Coal Scuttle Ash Bucket Hod With Shovel Waterloo Style Coal Bucket & Shovel
Easy Shopping£10.164.0★78 rev
Fireside Black Iron Coal Bucket Coal Hod Shuttle Log Fireplace Wood Ash Storage UK (Round Black Coal Bucket)
Optimal Products£11.594.3★67 rev
Inglenook High Quality Premium Selection of Coal Hods and Fireside Buckets (Black Coal Hod)
PRICECRUNCHERS£15.024.1★59 rev
Fireside Premium Quality 10 Black Coal Bucket Pail/Coal Hod/Mini/Fireside/Scuttle/Helmet with Carry Handle
Srendi£10.964.5★351 rev
Newest
by launch date
iTrend Heavy Duty Coal Bucket for Fireplace Large Black Metal Coal Scuttle with Carry & Pour Handles Powder Coated Steel Fuel Storage for Coal Logs & Ash
iTrend£17.321 rev
/ Tall Fireside Coal Scuttle with Handles | Fireplace & Hearth Accessories for Log Burners & Stoves
Thorness£20.385 rev
Flatro Coal Bucket for Fireplaces | (Pack of 1) 12L Metal Bucket for Hot Ashes (with Wooden Handle) | Does the Job Well for Coal Wood Ashes Kindling & More
Flatro£8.143 rev
12L Black Coal Bucket with Wooden Grip Metal carry handle Black Coated Cast Iron Wide Open Top for Easy Filling Ideal for Fireplace Log Fire Wood Burner Ash Scuttle Storage Companion
Easy Shopping£7.1038 rev
Germanic Steel Sallet Coal Bucket Scuttle Hod Antique Style Large Black
LAVV HOUSEWARES LTD£22.333 rev
Trending
90-day click momentum
Trendi Black Waterloo Bucket Coal Log Fire Ash Scuttle Hod Fireside + Shovel with 5 Piece Cast Iron Loop Design Companion Set (New Companion Set + Waterloo Bucket Set)
Trendi£20.703.2★
Heavy Duty Anthracite Coal Hod Bucket Coal Scuttle Black High Quality for Fireplace Fire Side (Coal Scuttle with Handle)
Trendi£11.644.6★
Germanic Steel Sallet Coal Bucket Scuttle Hod Antique Style Large Black
LAVV HOUSEWARES LTD£22.334.6★
Fire Vida Ash Bucket Coal Wood Carrier Holder With Lid Black
Fire Vida£12.204.3★
iTrend Heavy Duty Coal Bucket for Fireplace Large Black Metal Coal Scuttle with Carry & Pour Handles Powder Coated Steel Fuel Storage for Coal Logs & Ash
iTrend£17.324.0★
What buyers say about coal scuttle
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Build quality is excellent”
“Mostly fit for purpose”
“Seems sturdy”
“As advertised”
“Simple to use”
“have already had some prolonged robust use from it so would be happy to recommend”
“Stylish”
“Looks good and is just the job”
“Large capacity and holds enough fuel to last a night”
What buyers complain about
“Not as strong as I would've expected”
“The ash bucket is slightly larger than I expected”
“ok. Poor quality and the handle dented on arrival”
“certainly does not show on pictures”
“fairly thin”
“This is great my grandson heating was broke”
“had to repair it”
“Bottom of bucket split”
“Manufactured from thin steel”
“Parts dont fit together”
Top return reasons
Common questions
- Is coal scuttle profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 38 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -77.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the coal scuttle niche?
- 23 brands and 44 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in coal scuttle?
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.2%.
- When does demand for coal scuttle peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 13.5× the quietest.
- What does it cost to enter the coal scuttle niche?
- Listings span £5.18–£33.18; the average listing price is £16.32 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.