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Coal Scuttle

Coal Scuttle shows low returns (0.2%), but soft demand (-77.9% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 26Growth 0Conversion 39Competition 71Returns 99Price range 65Avg price 78Brand share 63Review moat 89Quality gap 60
This niche Category average

Is Coal Scuttle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coal Scuttle is a £106K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Coal Scuttle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -77.9% over the last 90 days and 3.1% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr13K
Search volume / yr-77.9%210K
Conversion rate3.1%
Avg price£16.32

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers23 · 44
Top-5 product click share42%
Open market33%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement53%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews225

Top Coal Scuttle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

44

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

42%

Top 20: 81%

Open market

28%

  • Trendi26%
  • Easy Shopping21%
  • PRICECRUNCHERS7%
  • Optimal Products7%
  • Srendi5%
  • Sterling Ventures5%

Coal Scuttle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR3.1%Products38Brands23Top 5 Brands67%OOS Rate27.0%Rating4.4★Reviews225Avg BSR#124
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Top Coal Scuttle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coal bucket79K/yr
  • coal scuttle96K/yr
  • coal buckets for fireplaces22K/yr
  • coal scuttles for fireplaces9K/yr
  • coal hod5K/yr

What reviews say buyers love and hate about Coal Scuttle

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money24%

Good value for money

Quality-Overall20%

Build quality is excellent

Size-Overall14%

Mostly fit for purpose

Strength13%

Seems sturdy

Advertised Vs Actual Product8%

As advertised

What buyers complain about

76% of reviews
Strength21%

Not as strong as I would've expected

Size-Overall16%

The ash bucket is slightly larger than I expected

Quality-Overall10%

ok. Poor quality and the handle dented on arrival

Advertised Vs Actual Product7%

certainly does not show on pictures

Thickness6%

fairly thin

Coal Scuttle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Defective Material/Parts
7%
3Quality-Overall
7%
4Paint Quality
4%
5Advertised Vs Actual Product
3%

Common Coal Scuttle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coal Scuttle 52/100 on Amazon United Kingdom — Worth a look. The niche generates £106K/yr across 38 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -77.9% over the last 90 days.
Search demand for Coal Scuttle on Amazon United Kingdom peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 13.5× the quietest.