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Coal

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -41.7% this quarter, so Coal is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£211K/yr212K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
39%top-5 click share · 24 brands · 81 sellers

Flapen Score

Coal against its category

The dotted line is the DIY & Tools average. Past it, Coal is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coal 212K times last year and spent an estimated £211K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
6.7%
Market size, estimated
£211Ka year
Peak month
January4.7× the quietest month
Top search term
coal132K searches a year

02 · Price

A sale here is worth £14.96.

Listings sell for £14.96 on average, from £2.48 to £35.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.96 that is £7K to £11K a year per listing.

Average price
£14.96under the $15 to $100 sweet spot
Price range
£2.48–£35.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #58 within Fireplaces, Stoves & Accessories. It carries 893 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
36%
Out of stock, average day
7.1%
Average rank
#58in Fireplaces, Stoves & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
893per listing
Listings tracked
39

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Coal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

81

Est. top-5 brand share

56%

Top 20: 97%

Est. top-5 click share

39%

Top 20: 82%

Open market

39%

  • Big K15%
  • Brazier12%
  • Log-Delivery11%
  • Q4U10%
  • Saras Flavours of Asia9%
  • Generic5%

Demand

Coal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Coal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coal132K/yr
  • smokeless coal43K/yr
  • smokeless fuel6K/yr
  • smokeless coal for log burner10K/yr
  • coal for wood burner5K/yr
  • anthracite coal3K/yr
  • house coal3K/yr
  • 25kg smokeless coal cheapest3K/yr
  • smokeless coal 25kg bags3K/yr
  • homefire smokeless coal4K/yr

Reviews and returns

What reviews say buyers love and hate about Coal

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Not restaurant quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data