Coal
MaybeReturns run at only 0.1% of orders. But demand is soft, at -41.7% this quarter, so Coal is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £211K/yr212K searches / yr
- 90-day growth
- -41.7%search demand this quarter
- Competition
- 39%top-5 click share · 24 brands · 81 sellers
Flapen Score
Coal against its category
The dotted line is the DIY & Tools average. Past it, Coal is stronger. Inside it, weaker.
Market
The Coal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coal 212K times last year and spent an estimated £211K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -41.7%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £211Ka year
- Peak month
- January4.7× the quietest month
- Top search term
- coal132K searches a year
02 · Price
A sale here is worth £14.96.
Listings sell for £14.96 on average, from £2.48 to £35.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.96 that is £7K to £11K a year per listing.
- Average price
- £14.96under the $15 to $100 sweet spot
- Price range
- £2.48–£35.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #58 within Fireplaces, Stoves & Accessories. It carries 893 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 36%
- Out of stock, average day
- 7.1%
- Average rank
- #58in Fireplaces, Stoves & Accessories
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 893per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Coal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oxbow Red Smokeless Coal Briquettes 10kg - Britains Brightest Economy
- Price
- £13.41
- Rating
- 3.9/5
- Reviews
- 191
- Age
- 1y ago

Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago

Brazier Fuels Multi Purpose Smokeless Fuel 10kg
- Price
- £7.59
- Rating
- 4.2/5
- Reviews
- 946
- Age
- 12y ago

Charcoal Quick Lighting Coal Charcoal 3 Rolls 30 Discs
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 4,846
- Age
- 8y ago

Brazier Multi Purpose Smokeless Fuel 20Kg
- Price
- £18.46
- Rating
- 4.2/5
- Reviews
- 946
- Age
- 19y ago
Trending
90-day click momentum
Homefiire Instant Light BBQ Charcoal 4 x 1kg | Ready to Use Fast Lighting | Clean Convenient BBQ Fuel | No Firelighters Needed | Ideal for Picnics Camping & Garden Grills
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
- Price
- £17.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use. Take the stress out of your BBQ with Instant Charcoal. Comes with Topline Card
- Price
- £18.28
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4y ago

Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
- Price
- £17.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Homefiire Instant Light BBQ Charcoal 4 x 1kg | Ready to Use Fast Lighting | Clean Convenient BBQ Fuel | No Firelighters Needed | Ideal for Picnics Camping & Garden Grills
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

4 x 1.25kg Bags (5kg) Premium Instant Light BBQ Charcoal Bags of Instant Barbecue Lumpwood Charcoal (2x Twin Packs)
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
81
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
39%
Top 20: 82%
Open market
39%
- Big K15%
- Brazier12%
- Log-Delivery11%
- Q4U10%
- Saras Flavours of Asia9%
- Generic5%
Demand
Coal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Coal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coal132K/yr
- smokeless coal43K/yr
- smokeless fuel6K/yr
- smokeless coal for log burner10K/yr
- coal for wood burner5K/yr
- anthracite coal3K/yr
- house coal3K/yr
- 25kg smokeless coal cheapest3K/yr
- smokeless coal 25kg bags3K/yr
- homefire smokeless coal4K/yr
Reviews and returns
What reviews say buyers love and hate about Coal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not restaurant quality
Not good quality
They should have better quality control
Overpriced
Cheaper though local supermarket
Not great & too expensive
gets really hot
Inconsistent heat
But definitely not much heat
Hard to burn
Sparks alot
It burns
80% really small
Small chunks
Bag was a lot bigger than i expected
Love
Good quality charcoal
Excellent product
Quality product an great delivery time
Good buy
GOOD VALUE FOR MONEY
Good value for money
Good Heat Output
gave nice even heat
They are brilliant heat givers
Easy to use
By far the easy way to buy
theyre easy to find
Great longevity
Lasts for multiple uses
has lasted me ages
Return
0.1% Return rate 34% Fixable by listing
80% really small
Small chunks
Bag was a lot bigger than i expected
Hard to burn
Sparks alot
It burns
Not restaurant quality
Not good quality
They should have better quality control
Overpriced
Cheaper though local supermarket
Not great & too expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coal questions
Answered from the same tracked data.








