coal
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£14.96avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good893.26avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.48–£35.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£211K£211K/yr · 212K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, coal is a £211K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
coal market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £224K–£299K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 69%
- Out of stock
- 7.1%
- Avg brand age
- 70 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
81
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
39%
Top 20: 82%
Open market
39%
- Big K15%
- Brazier12%
- Log-Delivery11%
- Q4U10%
- Saras Flavours of Asia9%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×
Top coal search terms
- coal132K/yr
- smokeless coal43K/yr
- smokeless fuel6K/yr
- smokeless coal for log burner10K/yr
- coal for wood burner5K/yr
- anthracite coal3K/yr
- house coal3K/yr
- 25kg smokeless coal cheapest3K/yr
- smokeless coal 25kg bags3K/yr
- homefire smokeless coal4K/yr
Top coal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxbow Red Smokeless Coal Briquettes 10kg - Britains Brightest Economy
Log-Delivery£13.413.9★191 rev
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
Big K£21.424.3★2,252 rev
Brazier Fuels Multi Purpose Smokeless Fuel 10kg
Brazier£7.594.2★946 rev
Charcoal Quick Lighting Coal Charcoal 3 Rolls 30 Discs
Q4U£3.854.4★4,846 rev
Brazier Multi Purpose Smokeless Fuel 20Kg
Brazier£18.464.2★946 rev
Newest
by launch date
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
JAMBO SUPPLIES£17.962 rev
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
Generic£7.644 rev
Homefiire Instant Light BBQ Charcoal 4 x 1kg | Ready to Use Fast Lighting | Clean Convenient BBQ Fuel | No Firelighters Needed | Ideal for Picnics Camping & Garden Grills
Generic£11.009 rev
OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
GardenCo£11.91149 rev
4 x 1.25kg Bags (5kg) Premium Instant Light BBQ Charcoal Bags of Instant Barbecue Lumpwood Charcoal (2x Twin Packs)
GardenCo£11.30267 rev
Trending
90-day click momentumHomefiire Instant Light BBQ Charcoal 4 x 1kg | Ready to Use Fast Lighting | Clean Convenient BBQ Fuel | No Firelighters Needed | Ideal for Picnics Camping & Garden Grills
Generic£11.004.4★
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
JAMBO SUPPLIES£17.965.0★
OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
GardenCo£11.914.3★
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use. Take the stress out of your BBQ with Instant Charcoal. Comes with Topline Card
Topline£18.284.6★
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
Generic£7.645.0★
What buyers say about coal
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality charcoal”
“Good buy”
“Good Heat Output”
“Easy to use”
“Great longevity”
“Good size”
“Easy lighting and burning”
“Does as advertised”
“Great for th Weber BBQ”
“Mix with wood”
What buyers complain about
“Not restaurant quality”
“Overpriced”
“gets really hot”
“Hard to burn”
“80% really small”
“Doesnt do what it says”
“Bag was a bit wet upon delivery”
“Doesn't last long”
“Has a foul smell too”
“So quiet a bit of wastage”
Top return reasons
Common questions
- Is coal profitable to sell on Amazon United Kingdom?
- The niche generates £211K/yr across 39 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the coal niche?
- 24 brands and 81 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in coal?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Heating. The return rate is 0.1%.
- When does demand for coal peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the coal niche?
- Listings span £2.48–£35.90; the average listing price is £14.96 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.