Coal
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -41.7% this quarter, so Coal is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £211K/yr212K searches / yr
- 90-day growth
- -41.7%search demand this quarter
- Competition
- 39%top-5 click share · 24 brands · 81 sellers
Flapen Score
Coal against its category
The dotted line is the DIY & Tools average. Past it, Coal is stronger. Inside it, weaker.
Market
The Coal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coal 212K times last year and spent an estimated £211K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -41.7%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £211Ka year
- Peak month
- January4.7× the quietest month
- Top search term
- coal132K searches a year
02 · Price
A sale here is worth £14.96.
Listings sell for £14.96 on average, from £2.48 to £35.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.96 that is £7K to £11K a year per listing.
- Average price
- £14.96under the $15 to $100 sweet spot
- Price range
- £2.48–£35.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #58 within Fireplaces, Stoves & Accessories. It carries 893 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 36%
- Out of stock, average day
- 7.1%
- Average rank
- #58in Fireplaces, Stoves & Accessories
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 893per listing
- Listings tracked
- 39
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Coal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oxbow Red Smokeless Coal Briquettes 10kg - Britains Brightest Economy
- Price
- £13.41
- Rating
- 3.9/5
- Reviews
- 191
- Age
- 1y ago

Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago

Brazier Fuels Multi Purpose Smokeless Fuel 10kg
- Price
- £7.59
- Rating
- 4.2/5
- Reviews
- 946
- Age
- 12y ago

Charcoal Quick Lighting Coal Charcoal 3 Rolls 30 Discs
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 4,846
- Age
- 8y ago

Brazier Multi Purpose Smokeless Fuel 20Kg
- Price
- £18.46
- Rating
- 4.2/5
- Reviews
- 946
- Age
- 19y ago
Trending
estimated 90-day click momentum
Homefiire Instant Light BBQ Charcoal 4 x 1kg | Ready to Use Fast Lighting | Clean Convenient BBQ Fuel | No Firelighters Needed | Ideal for Picnics Camping & Garden Grills
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
- Price
- £17.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use. Take the stress out of your BBQ with Instant Charcoal. Comes with Topline Card
- Price
- £18.28
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4y ago

Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
- Price
- £17.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Homefiire Instant Light BBQ Charcoal 4 x 1kg | Ready to Use Fast Lighting | Clean Convenient BBQ Fuel | No Firelighters Needed | Ideal for Picnics Camping & Garden Grills
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

4 x 1.25kg Bags (5kg) Premium Instant Light BBQ Charcoal Bags of Instant Barbecue Lumpwood Charcoal (2x Twin Packs)
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
81
Est. top-5 brand share
56%
Top 20: 97%
Est. top-5 click share
39%
Top 20: 82%
Open market
39%
- Big K15%
- Brazier12%
- Log-Delivery11%
- Q4U10%
- Saras Flavours of Asia9%
- Generic5%
Demand
Coal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Coal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coal132K/yr
- smokeless coal43K/yr
- smokeless fuel6K/yr
- smokeless coal for log burner10K/yr
- coal for wood burner5K/yr
- anthracite coal3K/yr
- house coal3K/yr
- 25kg smokeless coal cheapest3K/yr
- smokeless coal 25kg bags3K/yr
- homefire smokeless coal4K/yr
Reviews and returns
What reviews say buyers love and hate about Coal
We read the reviews and the return reasons for every product selling here.
“Not restaurant quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








