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Coal

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -41.7% this quarter, so Coal is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£211K/yr212K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
39%top-5 click share · 24 brands · 81 sellers

Flapen Score

Coal against its category

The dotted line is the DIY & Tools average. Past it, Coal is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coal 212K times last year and spent an estimated £211K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
6.7%
Market size, estimated
£211Ka year
Peak month
January4.7× the quietest month
Top search term
coal132K searches a year

02 · Price

A sale here is worth £14.96.

Listings sell for £14.96 on average, from £2.48 to £35.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.96 that is £7K to £11K a year per listing.

Average price
£14.96under the $15 to $100 sweet spot
Price range
£2.48–£35.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #58 within Fireplaces, Stoves & Accessories. It carries 893 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
36%
Out of stock, average day
7.1%
Average rank
#58in Fireplaces, Stoves & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
893per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Coal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

81

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

39%

Top 20: 82%

Open market

39%

  • Big K15%
  • Brazier12%
  • Log-Delivery11%
  • Q4U10%
  • Saras Flavours of Asia9%
  • Generic5%

Demand

Coal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Coal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coal132K/yr
  • smokeless coal43K/yr
  • smokeless fuel6K/yr
  • smokeless coal for log burner10K/yr
  • coal for wood burner5K/yr
  • anthracite coal3K/yr
  • house coal3K/yr
  • 25kg smokeless coal cheapest3K/yr
  • smokeless coal 25kg bags3K/yr
  • homefire smokeless coal4K/yr

Reviews and returns

What reviews say buyers love and hate about Coal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.48

Not restaurant quality

Not good quality

They should have better quality control

Value For Money13%+1.72

Overpriced

Cheaper though local supermarket

Not great & too expensive

Heating13%−0.07

gets really hot

Inconsistent heat

But definitely not much heat

Flammable13%−0.13

Hard to burn

Sparks alot

It burns

Size-Overall12%−0.07

80% really small

Small chunks

Bag was a lot bigger than i expected

Love

Quality-Overall24%+0.48

Good quality charcoal

Excellent product

Quality product an great delivery time

Value For Money21%+1.72

Good buy

GOOD VALUE FOR MONEY

Good value for money

Heating7%−0.07

Good Heat Output

gave nice even heat

They are brilliant heat givers

Ease Of Use7%+0.66

Easy to use

By far the easy way to buy

theyre easy to find

Durability6%+0.49

Great longevity

Lasts for multiple uses

has lasted me ages

Return

0.1% Return rate 34% Fixable by listing

Size-Overall23%▅▆▅▄▇█

80% really small

Small chunks

Bag was a lot bigger than i expected

Flammable12%▁▁█▄▁▅

Hard to burn

Sparks alot

It burns

Functionality-Overall10%▁▁█▅▃▄
Quality-Overall9%▁▇▁▇█▁

Not restaurant quality

Not good quality

They should have better quality control

Value For Money7%▁█▁▅▁▆

Overpriced

Cheaper though local supermarket

Not great & too expensive

FAQ

Common Coal questions

Answered from the same tracked data.