Coal
Coal shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Coal profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Coal is a £211K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Coal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -41.7% over the last 90 days and 6.7% of searches end in a purchase.
£211K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Coal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oxbow Red Smokeless Coal Briquettes 10kg - Britains Brightest Economy
- Price
- £13.41
- Rating
- 3.9/5
- Reviews
- 191
- Age
- 1y ago
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago
Brazier Fuels Multi Purpose Smokeless Fuel 10kg
- Price
- £7.59
- Rating
- 4.2/5
- Reviews
- 946
- Age
- 12y ago
Charcoal Quick Lighting Coal Charcoal 3 Rolls 30 Discs
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 4,846
- Age
- 8y ago
Brazier Multi Purpose Smokeless Fuel 20Kg
- Price
- £18.46
- Rating
- 4.2/5
- Reviews
- 946
- Age
- 19y ago
Trending
90-day click momentum
Homefiire Instant Light BBQ Charcoal 4 x 1kg | Ready to Use Fast Lighting | Clean Convenient BBQ Fuel | No Firelighters Needed | Ideal for Picnics Camping & Garden Grills
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
- Price
- £17.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use. Take the stress out of your BBQ with Instant Charcoal. Comes with Topline Card
- Price
- £18.28
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4y ago
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch dateBig K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
- Price
- £17.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Homefiire Instant Light BBQ Charcoal 4 x 1kg | Ready to Use Fast Lighting | Clean Convenient BBQ Fuel | No Firelighters Needed | Ideal for Picnics Camping & Garden Grills
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago
OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
4 x 1.25kg Bags (5kg) Premium Instant Light BBQ Charcoal Bags of Instant Barbecue Lumpwood Charcoal (2x Twin Packs)
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
24 falling
Sellers
81
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
39%
Top 20: 82%
Open market
39%
- Big K15%
- Brazier12%
- Log-Delivery11%
- Q4U10%
- Saras Flavours of Asia9%
- Generic5%
Coal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×
Top Coal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- coal132K/yr
- smokeless coal43K/yr
- smokeless fuel6K/yr
- smokeless coal for log burner10K/yr
- coal for wood burner5K/yr
- anthracite coal3K/yr
- house coal3K/yr
- 25kg smokeless coal cheapest3K/yr
- smokeless coal 25kg bags3K/yr
- homefire smokeless coal4K/yr
What reviews say buyers love and hate about Coal
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good quality charcoal”
“Good buy”
“Good Heat Output”
“Easy to use”
“Great longevity”
What buyers complain about
81% of reviews“Not restaurant quality”
“Overpriced”
“gets really hot”
“Hard to burn”
“80% really small”
Coal return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Coal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
