Is cm927 profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 4 tracked products. 90-day search growth is -66.7%. Flapen's verdict: Skip it (22/100).

How competitive is the cm927 niche?

3 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cm927?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Compatibility-Overall. The return rate is 7.8% — above our launch gate.

When does demand for cm927 peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 21.8× the quietest.

What does it cost to enter the cm927 niche?

Listings span £56.13–£73.05; the average listing price is £67.69 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.

cm927

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Price range

Incredible£56.13–£73.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great137.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£67.69

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Market size

Bad£0

£0/yr · 9K searches

Growth

Bad-66.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, cm927 is a £0/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 22/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cm927 market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £17K–£34K; units × avg price
Conversion rate: 0.0%
Avg BSR: #223
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 10.0%
Avg brand age: 78 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

TotalHome40%
Hanicks33%
LavaTap28%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -66.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.8×

Open Trend

Top cm927 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TotalHome - Wireless Room Thermostat & Receiver (Honeywell/Resideo) CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk2 Replacement) (TTHWFP) White

TotalHome£56.134.5★75 rev

LavaTap Pro Honeywell Wireless Programmable Thermostat CM927 CM921 CM727 Replacement 7 Day Central Heating Programmer Boiler Plus Compliant White Standard

LavaTap£69.124.4★165 rev

Hanicks Honeywell-Resideo TotalHome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk3 Replacement) Wireless Room Thermostat & Receiver Kit TTHWFP

Hanicks£72.454.1★68 rev

Honeywell-Resideo Totalhome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk 3 Replacement) Wireless Room Thermostat & Receiver TTHWFP - Hanicks

Hanicks£73.054.4★242 rev

Newest

by launch date

TotalHome - Wireless Room Thermostat & Receiver (Honeywell/Resideo) CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk2 Replacement) (TTHWFP) White

TotalHome£56.1375 rev

1y ago

LavaTap Pro Honeywell Wireless Programmable Thermostat CM927 CM921 CM727 Replacement 7 Day Central Heating Programmer Boiler Plus Compliant White Standard

LavaTap£69.12165 rev

3y ago

Hanicks Honeywell-Resideo TotalHome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk3 Replacement) Wireless Room Thermostat & Receiver Kit TTHWFP

Hanicks£72.4568 rev

4y ago

Honeywell-Resideo Totalhome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk 3 Replacement) Wireless Room Thermostat & Receiver TTHWFP - Hanicks

Hanicks£73.05242 rev

4y ago

What buyers say about cm927

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“But it is a lot cheaper- so I am pretty happy with it”

Connectivity-Overall13%

“and already linked so worked immediately”

Compatibility-Overall13%

“Worked brilliantly and compatible with existing system”

Advertised Vs Actual Product13%

“Item is as described”

Instructions/User Manual/Troubleshooting8%

“bought as a replacement easy for follow instructions”

Assembly/Installation8%

“Easy to install”

Efficiency8%

“Works really well”

Temperature Retention4%

“Works really well keeps the house at a much more constant temperature then the old one did”

Functionality-Overall4%

“Works well”

Maintenance And Repair4%

“Exactly what needed to replace my old unit”

What buyers complain about

Connectivity-Overall25%

“It didnt connect at first”

Functionality-Overall8%

“or the link doesn't work”

Compatibility-Overall8%

“after several hours it unpairs again”

Display-Overall8%

“Replaced a Honeywell CM921 on which the display had lost lots of the imaging”

Value For Money8%

“It's a waste of money”

Heating8%

“the heating then goes off”

Instructions/User Manual/Troubleshooting8%

“The instruction manual is awful, sparse and lacking in any detail”

Top return reasons

Compatibility-Overall49%

Connectivity-Overall12%

Functionality-Overall10%

Heating5%

Defective Material/Parts4%

Display-Overall3%

Features-Overall3%

Product Condition3%

Advertised Vs Actual Product1%

Wet Cleaning1%

Common questions

Is cm927 profitable to sell on Amazon United Kingdom?: The niche generates £0/yr across 4 tracked products. 90-day search growth is -66.7%. Flapen's verdict: Skip it (22/100).
How competitive is the cm927 niche?: 3 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cm927?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Compatibility-Overall. The return rate is 7.8% — above our launch gate.
When does demand for cm927 peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 21.8× the quietest.
What does it cost to enter the cm927 niche?: Listings span £56.13–£73.05; the average listing price is £67.69 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.