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Cm927

Fail

Shoppers spend only $0 a year here, so Cm927 is a Fail.

Flapen Score
22
22 / 100
Ranks 2,221 of 2,225 DIY & Tools niches · −27 vs the category median of 49
Market size
£0/yr9K searches / yr
90-day growth
-66.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Cm927 against its category

The dotted line is the DIY & Tools average. Past it, Cm927 is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cm927 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cm927 9K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -66.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-66.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November21.8× the quietest month
Top search term
honeywell cm927 replacement5K searches a year

02 · Price

A sale here is worth £67.69.

Listings sell for £67.69 on average, from £56.13 to £73.05. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £67.69 that is £0 to £7K a year per listing.

Average price
£67.69inside the $15 to $100 sweet spot
Price range
£56.13–£73.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
7.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #223 within Building Supplies. It carries 138 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#223in Building Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
138per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Cm927 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • TotalHome40%
  • Hanicks33%
  • LavaTap28%

Demand

Cm927 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.8×

Reviews and returns

What reviews say buyers love and hate about Cm927

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall25%+1.64

It didnt connect at first

or the link doesn't work

Functionality-Overall8%−0.09

or the link doesn't work

Compatibility-Overall8%−0.03

after several hours it unpairs again

Display-Overall8%+0.15

Replaced a Honeywell CM921 on which the display had lost lots of the imaging

Value For Money8%−0.19

It's a waste of money

Love

Value For Money13%−0.19

But it is a lot cheaper- so I am pretty happy with it

Great Value

Connectivity-Overall13%+1.64

and already linked so worked immediately

The pairing video is particularly helpful and made the process quick and easy

So easy to connect. using a YouTube video

Compatibility-Overall13%−0.03

Worked brilliantly and compatible with existing system

This was a easy fast replacement for controls that had been working for 16 years a 100% compatible replacement

Advertised Vs Actual Product13%+1.02

Item is as described

Does what it says

Instructions/User Manual/Troubleshooting8%−0.06

bought as a replacement easy for follow instructions

Return

7.8% Return rate 2% Fixable by listing

Compatibility-Overall49%█▆██▇▆

after several hours it unpairs again

Connectivity-Overall12%▆▅█▁▁▁

It didnt connect at first

or the link doesn't work

Functionality-Overall10%▂▄▂▁█▁

or the link doesn't work

Heating5%▂▂▁▁▁█

the heating then goes off

heating stays on

Defective Material/Parts4%▅▄█▁▁▁

FAQ

Common Cm927 questions

Answered from the same tracked data.