cloakroom basin
Worth a lookShows a thin review moat (264 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great263.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£18.86avg listing price — sweet spot $15–$100
Price range
Great£3.96–£81.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£99K£99K/yr · 131K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cloakroom basin is a £99K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cloakroom basin market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £94K–£113K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 69%
- Out of stock
- 9.3%
- Avg brand age
- 46 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
101
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
34%
Top 20: 75%
Open market
32%
- Wham14%
- Best House Another Fine Product14%
- Whatmore13%
- Addis12%
- JMS we create smile8%
- DB Durovin Bathrooms7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top cloakroom basin search terms
- round washing up bowl35K/yr
- washing up bowl round13K/yr
- cloakroom basin14K/yr
- cloakroom sink13K/yr
- round washing up bowls for sink10K/yr
- small basin10K/yr
- small bathroom sink11K/yr
- small round washing up bowl7K/yr
- round sink bowl6K/yr
- hand wash sink5K/yr
Top cloakroom basin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Casa 32cm Round Washing Up Bowl Silver
Whatmore£5.064.5★1,076 rev
JMS we create smile Elegant Multipurpose Plastic Bowl Washing Up Bowl Mixing Bowl Washing Basin Bowl Sink Tidy Organiser Wash Tub for Home Kitchen Camping Caravan (Silver Sage 28 CM Round)
JMS we create smile£4.924.5★24 rev
Wham High Grade Circular Round Washing Up Bowl Basin Mixing Bowls (28cm Silver/Grey)
Wham£5.094.0★52 rev
Casa 32cm Round Washing Up Bowl Sage
Wham£5.294.6★196 rev
Addis Round Washing Up Bowl (One Size) (Metallic Black)
Addis£5.524.6★520 rev
Newest
by launch date
besto Washing Up Bowl for Sink | Set of 2 (4 & 8 Liter) Round Kitchen Sink Bowls | Grey Wash Up Basin Bowl for Kitchen Sinks
Besto£9.017 rev
Plumbsys Bathroom Wall Hung Sink Ceramic Small Cloakroom Wash Basin Sink Right Hand
Plumbsys£25.847 rev
FAB4HOME Washing Up Bowl Stainless Steel Kitchen Sink Bowl Washing Basin Plastic Free Kitchen Sink Dish Washing Tub 8 Litre
FAB4HOME£18.7022 rev
Best House | Round Basin | Kitchen Washing Up Bowl | 4 Litres | Cream | 2 Pcs | Multipurpose Bath Tub/Washing Tub for Kitchen Bathroom and Household Use (Pack of 2)
Best House Another Fine Product£8.6580 rev
BH | 2.3L Round Basin - Small Size | Kitchen Washing Up Bowl | 2.3 Litres | Cream| 1 Pc | Multipurpose Washing for Kitchen Bathroom and Household Use (Pack of 1) - By Best House
Best House Another Fine Product£5.94324 rev
Trending
90-day click momentumJMS we create smile Elegant Multipurpose Plastic Bowl Washing Up Bowl Mixing Bowl Washing Basin Bowl Sink Tidy Organiser Wash Tub for Home Kitchen Camping Caravan (Silver Sage 28 CM Round)
JMS we create smile£4.924.5★
Addis 7.7 Litre Round Bowl Linen
Addis£6.734.6★
besto Washing Up Bowl for Sink | Set of 2 (4 & 8 Liter) Round Kitchen Sink Bowls | Grey Wash Up Basin Bowl for Kitchen Sinks
Besto£9.014.2★
Plumbsys Bathroom Wall Hung Sink Ceramic Small Cloakroom Wash Basin Sink Right Hand
Plumbsys£25.844.3★
Casa 32cm Round Washing Up Bowl Silver
Whatmore£5.064.5★
What buyers say about cloakroom basin
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“just the right size”
“Great value”
“Sturdy enough”
“Does the job I need it for”
“Washing up”
“compact design”
“convenient”
“Nice colour”
“Durable, quality item”
What buyers complain about
“Too small”
“Cheap”
“they'd not suit me for washing up”
“its definitely not black”
“Cheap materials - would not recommend”
“Flimsy plastic”
“Rectangle not round”
“the ubend leaks”
“could always be cheaper nice though”
“Hard to clean”
Top return reasons
Common questions
- Is cloakroom basin profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 45 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the cloakroom basin niche?
- 25 brands and 101 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in cloakroom basin?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Washability. The return rate is 1.4%.
- When does demand for cloakroom basin peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the cloakroom basin niche?
- Listings span £3.96–£81.03; the average listing price is £18.86 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.