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Cloakroom Basin

Maybe

The average product has only 264 reviews. But shoppers spend only $99K a year here, so Cloakroom Basin is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£99K/yr131K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
34%top-5 click share · 25 brands · 101 sellers

Flapen Score

Cloakroom Basin against its category

The dotted line is the DIY & Tools average. Past it, Cloakroom Basin is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloakroom Basin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cloakroom Basin 131K times last year and spent an estimated £99K. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
4.0%
Market size, estimated
£99Ka year
Peak month
March1.6× the quietest month
Top search term
round washing up bowl35K searches a year

02 · Price

A sale here is worth £18.86.

Listings sell for £18.86 on average, from £3.96 to £81.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £18.86 that is £2K to £5K a year per listing.

Average price
£18.86inside the $15 to $100 sweet spot
Price range
£3.96–£81.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #123 within Kitchen & Bath Fixtures. It carries 264 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
56%
Out of stock, average day
9.3%
Average rank
#123in Kitchen & Bath Fixtures
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cloakroom Basin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

101

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

34%

Top 20: 75%

Open market

32%

  • Wham14%
  • Best House Another Fine Product14%
  • Whatmore13%
  • Addis12%
  • JMS we create smile8%
  • DB Durovin Bathrooms7%

Demand

Cloakroom Basin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cloakroom Basin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round washing up bowl35K/yr
  • washing up bowl round13K/yr
  • cloakroom basin14K/yr
  • cloakroom sink13K/yr
  • round washing up bowls for sink10K/yr
  • small basin10K/yr
  • small bathroom sink11K/yr
  • small round washing up bowl7K/yr
  • round sink bowl6K/yr
  • hand wash sink5K/yr

Reviews and returns

What reviews say buyers love and hate about Cloakroom Basin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.19

Too small

Hard to fit

nightmare to fit

Quality-Overall6%+2.07

Cheap

Poor quality

Washability5%−0.03

they'd not suit me for washing up

This is not for washing anything bigger than a teacup

very small for washing up purposes

Color4%−0.02

its definitely not black

Not black - its grey

NOT BLACK

Material Quality4%+0.16

Cheap materials - would not recommend

Plastic dish

Love

Quality-Overall23%+2.07

Good Quality

Very well made

Good quality basin

Size-Overall20%−0.19

just the right size

Perfect small size good for so many uses

super useful size very handy

Value For Money10%+0.66

Great value

Good for the price

good value for money

Strength8%

Sturdy enough

Sturdy design

Nice sturdy bowl

Advertised Vs Actual Product6%+0.76

Does the job I need it for

Just what I wanted

As described

Return

1.4% Return rate 93% Fixable by listing

Size-Overall86%██████

Too small

Hard to fit

nightmare to fit

Color2%█▃▅▅▅▂

its definitely not black

Not black - its grey

NOT BLACK

Quality-Overall2%▁█▄▂▂▅

Cheap

Poor quality

Defective Material/Parts1%▁█▂▄▂▄
Advertised Vs Actual Product1%▁▁▄▇█▅

FAQ

Common Cloakroom Basin questions

Answered from the same tracked data.