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Clips

Maybe

Returns run at only 0.5% of orders. But prices span $1.26–$9.53, mostly outside the sweet spot, so Clips is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£50K/yr269K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
31%top-5 click share · 45 brands · 136 sellers

Flapen Score

Clips against its category

The dotted line is the DIY & Tools average. Past it, Clips is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clips 269K times last year and spent an estimated £50K. The top 5 brands take 34% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
3.8%
Market size, estimated
£50Ka year
Top search term
clips165K searches a year

02 · Price

A sale here is worth £4.86.

Listings sell for £4.86 on average, from £1.26 to £9.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.86 that is £486 to £1K a year per listing.

Average price
£4.86under the $15 to $100 sweet spot
Price range
£1.26–£9.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£486–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #196 within Hand Tools. It carries 1,018 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#196in Hand Tools
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,018per listing
Listings tracked
55

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

136

Top-5 brand share

34%

Top 20: 78%

Top-5 click share

31%

Top 20: 71%

Open market

61%

  • OSDUE8%
  • kuou7%
  • Ekunbuy7%
  • SZXMDKH6%
  • BEEWAY5%
  • LJHOME5%

Demand

Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clips165K/yr
  • clip60K/yr
  • metal clips35K/yr
  • metal clip9K/yr

Reviews and returns

What reviews say buyers love and hate about Clips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.07

Not the size I thought they would be

Bigger than they look

Smaller than expected

Strength17%−0.14

Not as sturdy as hoped

Bit flimsy

cheap and flimsy

Quality-Overall13%+1.69

Absolutely rubbish

Far from a quality item

Very poor quality

Durability11%−0.08

Break easily

Broke within a few weeks

A couple broke first use

Grip6%−0.02

Ok. They didnt have really good grip i didnt end up using them

The clip-in grip parts performance is mentioned as a weakness in quite a number of feedback entries

Weak flimsy, orange grips break easily

Love

Quality-Overall28%+1.69

Excellent product well made

Brilliant quality

the quality is sturdy

Advertised Vs Actual Product12%+0.67

As advertised

Exactly what I wanted

As described

Value For Money10%+0.64

Value for money

Excellent value for money

Good price

Size-Overall8%−0.07

Suitsble

Convenient size

Good size

Ease Of Use8%+0.56

Easy to use

Very handy to have in the kitchen

Very very handy

Return

0.5% Return rate 81% Fixable by listing

Size-Overall76%█▇████

Not the size I thought they would be

Bigger than they look

Smaller than expected

Strength4%▂▅▆█▃▄

Not as sturdy as hoped

Bit flimsy

cheap and flimsy

Quality-Overall4%▁█▅▄▇▄

Absolutely rubbish

Far from a quality item

Very poor quality

Functionality-Overall3%▄▆█▂▇▆
Grip3%█▁▃▄▄▅

Ok. They didnt have really good grip i didnt end up using them

The clip-in grip parts performance is mentioned as a weakness in quite a number of feedback entries

Weak flimsy, orange grips break easily

FAQ

Common Clips questions

Answered from the same tracked data.