circuit breaker
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,262.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.69avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 148K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.84–£10.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, circuit breaker is a £119K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
circuit breaker market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- £121K–£145K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Masterplug68%
- EXNICEXI15%
- OAONAN7%
- Status7%
- British General3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.7×
Top circuit breaker search terms
- rcd plug37K/yr
- circuit breaker plug uk14K/yr
- rcd15K/yr
- circuit breaker16K/yr
- rcd socket15K/yr
- circuit breakers12K/yr
- rcd circuit breaker14K/yr
- rcd plug uk4K/yr
- circuit breaker plug4K/yr
- power breaker plug uk3K/yr
Top circuit breaker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterplug Single Socket RCD Safety Adaptor Black
Masterplug£7.844.5★5,773 rev
EXNICEXI RCD Plug Safety RCD Adaptor UK Leakage Protection Home Circuit Breaker (30mA 240V AC 13A 50HZ IEC61540) for Household Appliances and Power Tools White
EXNICEXI£10.994.6★743 rev
Masterplug Non-Latching RCD Safety Adaptor 112 x 72.3 x 50.5 mm Black
Masterplug£9.414.5★315 rev
OAONAN RCD Plug Safety RCD Adaptor 5 Years Warranty UK British Standard with Circuit Breaker Safety Protection for Pool Pump Power Pressure Washer Air Conditioner Hair Dryer Power Tools
OAONAN£9.964.6★1,054 rev
STATUS Orange Circuit Breaker | 13A UK Plug RCD Socket Adapter | SRCDORX3
Status£8.384.6★438 rev
Newest
by launch date
BG Electrical Double Switched Socket with Type A RCD Protection White Moulded Round Edge 13A 822ARCD-01
British General£10.25136 rev
EXNICEXI RCD Plug Safety RCD Adaptor UK Leakage Protection Home Circuit Breaker (30mA 240V AC 13A 50HZ IEC61540) for Household Appliances and Power Tools White
EXNICEXI£10.99743 rev
OAONAN RCD Plug Safety RCD Adaptor 5 Years Warranty UK British Standard with Circuit Breaker Safety Protection for Pool Pump Power Pressure Washer Air Conditioner Hair Dryer Power Tools
OAONAN£9.961,054 rev
STATUS Orange Circuit Breaker | 13A UK Plug RCD Socket Adapter | SRCDORX3
Status£8.38438 rev
Masterplug Non-Latching RCD Safety Adaptor 112 x 72.3 x 50.5 mm Black
Masterplug£9.41315 rev
Trending
90-day click momentum
Masterplug Non-Latching in-Line Safety RCD Protection
Masterplug£10.974.3★
EXNICEXI RCD Plug Safety RCD Adaptor UK Leakage Protection Home Circuit Breaker (30mA 240V AC 13A 50HZ IEC61540) for Household Appliances and Power Tools White
EXNICEXI£10.994.6★
STATUS Orange Circuit Breaker | 13A UK Plug RCD Socket Adapter | SRCDORX3
Status£8.384.6★
Masterplug Non-Latching RCD Safety Adaptor 112 x 72.3 x 50.5 mm Black
Masterplug£9.414.5★
Masterplug Single Socket RCD Safety Adaptor Black
Masterplug£7.844.5★
What buyers say about circuit breaker
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Good quality”
“It is a reasonably priced effective RCD safety plug”
“Superb surge plug”
“Does the job”
“Easy to use”
“Good safety item”
“everything seems pretty robust and waterproof”
“RCD safety plug”
“also heavy enough to droop in the socket a bit”
What buyers complain about
“Two failed within a year”
“Maybe cheapest isnt best”
“Reason: When power supply failed/was interrupted the connected device would not power up when power restored”
“Connected device cannot restart without pressing button”
“Too large for outdoor socket”
“Useless, didn't light up”
“Plastic materials see it yourself”
“found water inside”
“Light weight not too solid”
“Does not work - fire hazard”
Top return reasons
Common questions
- Is circuit breaker profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 7 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the circuit breaker niche?
- 5 brands and 32 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in circuit breaker?
- Top complaints mined from reviews: Durability, Quality-Overall, Connectivity-Overall. The return rate is 1.3%.
- When does demand for circuit breaker peak?
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the circuit breaker niche?
- Listings span £7.84–£10.99; the average listing price is £9.69 (sweet spot $15–$100). The average incumbent carries 1,262 reviews — the moat a new listing must climb.