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Circuit Breaker

Fail

The top 5 brands take 100% of clicks, so Circuit Breaker is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£119K/yr148K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
93%top-5 click share · 5 brands · 32 sellers

Flapen Score

Circuit Breaker against its category

The dotted line is the DIY & Tools average. Past it, Circuit Breaker is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circuit Breaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Circuit Breaker 148K times last year and spent an estimated £119K. All 5 brands take every click. Demand peaks in May–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
8.3%
Market size, estimated
£119Ka year
Peak month
June1.7× the quietest month
Top search term
rcd plug37K searches a year

02 · Price

A sale here is worth £9.69.

Listings sell for £9.69 on average, from £7.84 to £10.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £9.69 that is £15K to £19K a year per listing.

Average price
£9.69under the $15 to $100 sweet spot
Price range
£7.84–£10.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£19K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Electrical. It carries 1,262 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#132in Electrical
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,262per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Circuit Breaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£53K£71K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Masterplug68%
  • EXNICEXI15%
  • OAONAN7%
  • Status7%
  • British General3%

Demand

Circuit Breaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Circuit Breaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rcd plug37K/yr
  • circuit breaker plug uk14K/yr
  • rcd15K/yr
  • circuit breaker16K/yr
  • rcd socket15K/yr
  • circuit breakers12K/yr
  • rcd circuit breaker14K/yr
  • rcd plug uk4K/yr
  • circuit breaker plug4K/yr
  • power breaker plug uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Circuit Breaker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability38%−0.22

Two failed within a year

Died after two years

All 3 failed within months of buying

Quality-Overall13%+0.24

Maybe cheapest isnt best

Poor quality

Absolutely rubbish

Connectivity-Overall6%−0.03

Reason: When power supply failed/was interrupted the connected device would not power up when power restored

Connected device cannot restart without pressing button

Touch/Button Controls6%−0.03

Connected device cannot restart without pressing button

Test button stopped working after just a few months rendering the device useless

Size-Overall5%−0.01

Too large for outdoor socket

Its bigger than I thought

Love

Advertised Vs Actual Product21%+0.81

As advertised

It works as it should

As described

Quality-Overall15%+0.24

Good quality

Great quality construction

Well made unit

Value For Money12%+0.55

It is a reasonably priced effective RCD safety plug

Excellent value

Good price

Socket/Port/Plug11%+0.47

Superb surge plug

Plug good value

Good quality surge plug for the money

Efficiency9%+0.84

Does the job

Works well

working well

Return

1.3% Return rate 22% Fixable by listing

Functionality-Overall26%▆▄▅█▆▅

Does not work - fire hazard

Socket/Port/Plug15%█▃▇▆▅▆
Size-Overall13%▃█▅▃▄▄

Too large for outdoor socket

Its bigger than I thought

Defective Material/Parts10%▄█▃▄▅▅
Advertised Vs Actual Product6%▄▁▇▁▇█

FAQ

Common Circuit Breaker questions

Answered from the same tracked data.