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Circuit Breaker

Fail

The top 5 brands take 100% of clicks, so Circuit Breaker is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£119K/yr148K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
93%top-5 click share · 5 brands · 32 sellers

Flapen Score

Circuit Breaker against its category

The dotted line is the DIY & Tools average. Past it, Circuit Breaker is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circuit Breaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Circuit Breaker 148K times last year and spent an estimated £119K. All 5 brands take every click. Demand peaks in May–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
8.3%
Market size, estimated
£119Ka year
Peak month
June1.7× the quietest month
Top search term
rcd plug37K searches a year

02 · Price

A sale here is worth £9.69.

Listings sell for £9.69 on average, from £7.84 to £10.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £9.69 that is £15K to £19K a year per listing.

Average price
£9.69under the $15 to $100 sweet spot
Price range
£7.84–£10.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£19K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Electrical. It carries 1,262 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#132in Electrical
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,262per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Circuit Breaker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£53K£71K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Masterplug68%
  • EXNICEXI15%
  • OAONAN7%
  • Status7%
  • British General3%

Demand

Circuit Breaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Circuit Breaker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rcd plug37K/yr
  • circuit breaker plug uk14K/yr
  • rcd15K/yr
  • circuit breaker16K/yr
  • rcd socket15K/yr
  • circuit breakers12K/yr
  • rcd circuit breaker14K/yr
  • rcd plug uk4K/yr
  • circuit breaker plug4K/yr
  • power breaker plug uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Circuit Breaker

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
38%of negative reviews mention “Durability”
1.3%of orders come back
“Two failed within a year”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Circuit Breaker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data