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Circlip Pliers

Maybe

Buyers convert on 12.8% of searches. But demand is soft, at -1.8% this quarter, so Circlip Pliers is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£197K/yr152K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 57 sellers

Flapen Score

Circlip Pliers against its category

The dotted line is the DIY & Tools average. Past it, Circlip Pliers is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circlip Pliers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Circlip Pliers 152K times last year and spent an estimated £197K. The top 5 brands take 76% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
12.8%
Market size, estimated
£197Ka year
Peak month
April1.3× the quietest month
Top search term
circlip pliers109K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £3.76 to £28.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.10 that is £8K to £10K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£3.76–£28.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #14 within Hand Tools. It carries 933 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#14in Hand Tools
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
933per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Circlip Pliers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

57

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • Blue Spot Tools24%
  • ASelected23%
  • Shall13%
  • WISEUP10%
  • US PRO7%
  • Amtech6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Circlip Pliers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Circlip Pliers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • circlip pliers109K/yr
  • circlip pliers set23K/yr
  • snap ring pliers11K/yr
  • c clip pliers6K/yr
  • external circlip pliers3K/yr

Reviews and returns

What reviews say buyers love and hate about Circlip Pliers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.09

felt a bit cheap

Absolute rubbish

Low Quality Product

Size-Overall16%−0.12

Not fit for purpose

Pins too large

Smaller than I Thought they would be

Strength13%−0.16

very flimsy

Ok. They're ok a little flimsy

No good kept falling to pieces

Ease Of Use4%+1.33

Slightly fiddly to change them

I found it a little fiddly to use

not for regular use

Instructions/User Manual/Troubleshooting3%+0.15

worked perfectly once you worked out how to assemble them. no instructions

They work in opposite directions

Love

Quality-Overall33%−0.09

Good Quality

and seem reasonable quality

Decent quality for the money very handy to have in toolbox

Value For Money24%+2.54

Great value

Excellent value for money

Good Price

Ease Of Use12%+1.33

Easy to use

Very handy

Removed door circlips easily

Advertised Vs Actual Product7%+0.36

does the job

Does the job

As expected

Strength4%−0.16

strong and well made

Sturdy enough to trust on field jobs

Robust

Return

1.0% Return rate 59% Fixable by listing

Size-Overall57%▇█▆▆▆▆

Not fit for purpose

Pins too large

Smaller than I Thought they would be

Quality-Overall14%▆▄█▆▆▇

felt a bit cheap

Absolute rubbish

Low Quality Product

Functionality-Overall9%▃▄▆██▃
Durability4%█▁▁▄▃▅

Broke multiple ones after first use

Defective Material/Parts3%▇▅▁▁█▆

FAQ

Common Circlip Pliers questions

Answered from the same tracked data.