Is cigarette filters profitable to sell on Amazon United Kingdom?

The niche generates £130K/yr across 6 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (35/100).

How competitive is the cigarette filters niche?

5 brands and 62 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cigarette filters?

Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.1%.

When does demand for cigarette filters peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the cigarette filters niche?

Listings span £6.20–£14.51; the average listing price is £8.29 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.

cigarette filters

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,200.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£130K

£130K/yr · 107K searches

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.29

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£6.20–£14.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cigarette filters is a £130K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cigarette filters market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £124K–£166K; units × avg price
Conversion rate: 14.7%
Avg BSR: #49
Page quality: 0%
Prime: 50%
Sponsored: 33%
Out of stock: 0.9%
Avg brand age: 66 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Swan51%
JD Brands29%
PURIZE15%
White Hinge3%
Angzhili3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top cigarette filters search terms

cigarette filters84K/yr +5.1%3.2% conv.
cigarette tips9K/yr -4.3%3.3% conv.
cigarette filter tips9K/yr -2.2%2.5% conv.
cigarette filter5K/yr -16.7%0.8% conv.

All search terms

Top cigarette filters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Swan£6.634.8★3,710 rev

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

JD Brands£6.204.8★2,063 rev

PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow

PURIZE£8.584.7★202 rev

PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green

PURIZE£14.514.5★300 rev

10x Boxes Ultra Slim Filter Tips Small Cigarette Tobacco Rolling Roach ~1600Pc - White Hinge UK Registered TM

White Hinge£7.074.8★697 rev

Newest

by launch date

PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green

PURIZE£14.51300 rev

4y ago

PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow

PURIZE£8.58202 rev

5y ago

Angzhili 100Pcs Efficient Disposable Cigarette Filters for Smokers Reduces Tar Tobacco Filter Tip Mouthpiece

Angzhili£6.73233 rev

7y ago

10x Boxes Ultra Slim Filter Tips Small Cigarette Tobacco Rolling Roach ~1600Pc - White Hinge UK Registered TM

White Hinge£7.07697 rev

8y ago

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Swan£6.633,710 rev

11y ago

What buyers say about cigarette filters

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money51%

“Good value for money”

Advertised Vs Actual Product24%

“Exactly as described”

Quality-Overall13%

“Good condition and exactly as advertised”

Filtration4%

“Filters well”

Durability3%

“lasts for ages”

Ease Of Use1%

“sturdy easy to use”

Strength1%

“Brilliant sturdy does what it says on the tin”

What buyers complain about

Value For Money50%

“A bit expensive”

Taste-Overall25%

“couldn't taste tobacco with these filters”

Thickness13%

“Extra slim”

Top return reasons

Filtration19%

Moist/Dry13%

Water Resistance13%

Size-Overall13%