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Cigar Lighter

Fail

Shoppers spend only $33K a year here, so Cigar Lighter is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£33K/yr119K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
45%top-5 click share · 22 brands · 40 sellers

Flapen Score

Cigar Lighter against its category

The dotted line is the DIY & Tools average. Past it, Cigar Lighter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cigar Lighter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cigar Lighter 119K times last year and spent an estimated £33K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
2.9%
Market size, estimated
£33Ka year
Peak month
November2.6× the quietest month
Top search term
torch lighter65K searches a year

02 · Price

A sale here is worth £9.48.

Listings sell for £9.48 on average, from £3.41 to £19.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.48 that is £0 to £948 a year per listing.

Average price
£9.48under the $15 to $100 sweet spot
Price range
£3.41–£19.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£948
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #60 within Power Tools. It carries 2,581 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
6.9%
Average rank
#60in Power Tools
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,581per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cigar Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

40

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

45%

Top 20: 91%

Open market

31%

  • LcFun17%
  • Sondiko17%
  • TBTeek13%
  • wanbro9%
  • CTDMJ7%
  • Navpeak7%

Demand

Cigar Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Cigar Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • torch lighter65K/yr
  • blow torch lighter16K/yr
  • turbo lighter8K/yr
  • butane torch lighter6K/yr
  • jet torch lighter5K/yr
  • lighter torch6K/yr
  • jet flame lighter windproof5K/yr
  • blue flame lighter4K/yr
  • flame thrower lighter3K/yr

Reviews and returns

What reviews say buyers love and hate about Cigar Lighter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.17

Broke after one month

dont last

Falling apart

Quality-Overall14%+0.66

Bad quality

Cheap, garbage, waste of money

absolute garbage

Functionality-Overall13%−0.13

Not effective

Not a single one worked

Did not work

Leak-Proof12%

they were leaking

another one leaks

It leaks

Size-Overall5%−0.01

It's a bit larger than I was expecting

Small

So it doesnt fit

Love

Quality-Overall21%+0.66

Really good product as expected

Excellent product

Feels reasonable quality

Value For Money15%+0.93

Excellent value for money

Excellent value for money

Great deal

Ease Of Use11%+0.84

very easy to use

Easy to fill

A quick,easy to use device

Advertised Vs Actual Product9%+0.76

As described

As advertised

Exactly what I needed

Weight Light6%+0.33

Well made lighter

Amazing lighter for the price

This is a really nice lighter: works well

Return

0.9% Return rate 12% Fixable by listing

Functionality-Overall37%▆█▇█▆▆

Not effective

Not a single one worked

Did not work

Size-Overall10%█▇▅▅▆▆

It's a bit larger than I was expecting

Small

So it doesnt fit

Defective Material/Parts9%▅█▇█▇█
Leak-Proof8%█▇▇▆▆▆

they were leaking

another one leaks

It leaks

Flammable4%▇▇█▃▇▆

set a fire on my bed

The flame strength is then really bad

The flame gets very hot

FAQ

Common Cigar Lighter questions

Answered from the same tracked data.