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Chrome Sockets and Switches

Fail

The top 5 brands take 100% of clicks, so Chrome Sockets and Switches is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£104K/yr195K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
72%top-5 click share · 3 brands · 42 sellers

Flapen Score

Chrome Sockets and Switches against its category

The dotted line is the DIY & Tools average. Past it, Chrome Sockets and Switches is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chrome Sockets and Switches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chrome Sockets and Switches 195K times last year and spent an estimated £104K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
6.8%
Market size, estimated
£104Ka year
Peak month
November1.6× the quietest month
Top search term
bg electrical double socket37K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £2.61 to £29.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £7.92 that is £10K to £12K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£2.61–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Electrical. It carries 2,036 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Electrical
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,036per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Chrome Sockets and Switches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • British General94%
  • Alliance Electrical4%
  • SURAIELEC3%
  • Open — no brand owns it (0%)

Demand

Chrome Sockets and Switches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Chrome Sockets and Switches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bg electrical double socket37K/yr
  • brushed steel double socket21K/yr
  • bg electrical17K/yr
  • brushed chrome double socket12K/yr
  • chrome double socket11K/yr
  • chrome sockets8K/yr
  • silver sockets and switches7K/yr
  • chrome plug sockets double8K/yr
  • silver plug sockets double7K/yr
  • chrome sockets and switches7K/yr

Reviews and returns

What reviews say buyers love and hate about Chrome Sockets and Switches

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug15%−0.03

One of the sockets would not take a plug

Electrician confirmed fault with socket

Quality-Overall15%+0.87

Poor quality

I recommend spending more money to buy better quality

BG Nexus poor quality

Assembly/Installation12%−0.04

nice switch although it doesn't come with the screws to install

the screws provided is slightly short making installation very difficult

Charging8%−0.05

Ok, however you cannot plug in 2 chargers at the same time

Durability8%−0.05

Fell apart after one week

Switch broke

Love

Quality-Overall32%+0.87

really good quality kit

Excellent product

The build quality feels solid and reassuring

Value For Money17%0.00

Good Value

good value

Excellent value

Socket/Port/Plug15%−0.03

Great plug sockets

Nice looking socket

Overall, this socket has proven to be both stylish and practical

Advertised Vs Actual Product9%+1.78

As advertised

As described

Exactly what I wanted

Size-Overall6%+0.56

Perfect fit

Easy to fit

Fitted easily

Return

1.3% Return rate 63% Fixable by listing

Color41%▇▆▆█▆█

Very dark

Size-Overall15%█▅▆▆▇▇
Compatibility-Overall10%▅▅█▃▆▃
Socket/Port/Plug6%▃█▆▃▆▆

One of the sockets would not take a plug

Electrician confirmed fault with socket

Functionality-Overall5%█▇█▇▅▃

FAQ

Common Chrome Sockets and Switches questions

Answered from the same tracked data.