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Chrome Sockets

Fail

The top 5 brands take 100% of clicks, so Chrome Sockets is a Fail.

Flapen Score
32
32 / 100
Ranks 2,167 of 2,225 DIY & Tools niches · −17 vs the category median of 49
Market size
£36K/yr48K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
71%top-5 click share · 3 brands · 32 sellers

Flapen Score

Chrome Sockets against its category

The dotted line is the DIY & Tools average. Past it, Chrome Sockets is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chrome Sockets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chrome Sockets 48K times last year and spent an estimated £36K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 32 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
8.6%
Market size, estimated
£36Ka year
Peak month
October1.6× the quietest month
Top search term
chrome double socket11K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £3.75 to £29.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.57 that is £2K to £4K a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£3.75–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Electrical. It carries 1,187 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#178in Electrical
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,187per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Chrome Sockets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • British General73%
  • Alliance Electrical23%
  • SURAIELEC3%

Demand

Chrome Sockets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Chrome Sockets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chrome double socket11K/yr
  • chrome sockets8K/yr
  • chrome plug sockets double8K/yr
  • silver double plug socket5K/yr
  • polished chrome double socket7K/yr
  • polished chrome sockets3K/yr
  • chrome plug socket3K/yr
  • aet3K/yr
  • chrome double sockets1K/yr

Reviews and returns

What reviews say buyers love and hate about Chrome Sockets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.15

Poor quality

I recommend spending more money to buy better quality

BG Nexus poor quality

Socket/Port/Plug17%−0.06

Electrician confirmed fault with socket

Durability8%−0.04

Fell apart after one week

Value For Money8%+0.64

Not worth it

Flatness8%

they were flat-headed

Love

Quality-Overall31%−0.15

Great quality switches

really good quality kit

Excellent product

Socket/Port/Plug20%−0.06

Great plug sockets

Overall, this socket has proven to be both stylish and practical

Nice looking socket

Value For Money14%+0.64

good value

Good value for money

Good Value

Advertised Vs Actual Product8%+1.04

As advertised

Exactly what I wanted

As described

Size-Overall6%+1.02

Looks good and easy to fit

Fitted easily

Excellent product fits perfect really good price would recommend

Return

1.7% Return rate 56% Fixable by listing

Color36%▆▅▄█▃▆

the high return warning could be due to this as not all will be happy with receiving the wrong colour inserts

White not Black inserts

Size-Overall13%▃▃▆▅▅█
Compatibility-Overall11%▄▇█▂▅▂
Functionality-Overall7%█▄▅▅▆▂
Socket/Port/Plug6%▄█▄▃▅█

Electrician confirmed fault with socket

FAQ

Common Chrome Sockets questions

Answered from the same tracked data.