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Christmas Light Storage

Fail

Demand is soft, at -91.3% this quarter, so Christmas Light Storage is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£41K/yr79K searches / yr
90-day growth
-91.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Christmas Light Storage against its category

The dotted line is the DIY & Tools average. Past it, Christmas Light Storage is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Light Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Light Storage 79K times last year and spent an estimated £41K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -91.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-91.3%
Conversion, latest week
6.9%
Market size, estimated
£41Ka year
Top search term
christmas lights storage reel17K searches a year

02 · Price

A sale here is worth £7.59.

Listings sell for £7.59 on average, from £6.14 to £9.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.59 that is £759 to £2K a year per listing.

Average price
£7.59under the $15 to $100 sweet spot
Price range
£6.14–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£759–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #43 within Electrical. It carries 82 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
13.0%
Average rank
#43in Electrical
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
82per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Christmas Light Storage products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Navoys41%
  • Shop4allsorts34%
  • PMS25%

Demand

Christmas Light Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 444.6× · 7 of 12 months tracked

Search terms

Top Christmas Light Storage search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas lights storage reel17K/yr
  • christmas light storage24K/yr
  • christmas lights storage13K/yr
  • christmas light storage reels4K/yr
  • christmas tree lights storage reel3K/yr
  • christmas light reel5K/yr
  • christmas lights organiser3K/yr
  • christmas tree light storage3K/yr
  • christmas light holder3K/yr
  • christmas light storage wheel5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Light Storage

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Advertised Vs Actual Product”
28%of negative reviews mention “Assembly/Installation”
0.4%of orders come back
“Needs a firm press to fix the 2 halves together then it's ok”
A buyer, on “Assembly/Installation”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Light Storage questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data