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Christmas Light Storage

Fail

Demand is soft, at -91.3% this quarter, so Christmas Light Storage is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£41K/yr79K searches / yr
90-day growth
-91.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Christmas Light Storage against its category

The dotted line is the DIY & Tools average. Past it, Christmas Light Storage is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Light Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Light Storage 79K times last year and spent an estimated £41K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -91.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-91.3%
Conversion, latest week
6.9%
Market size, estimated
£41Ka year
Top search term
christmas lights storage reel17K searches a year

02 · Price

A sale here is worth £7.59.

Listings sell for £7.59 on average, from £6.14 to £9.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.59 that is £759 to £2K a year per listing.

Average price
£7.59under the $15 to $100 sweet spot
Price range
£6.14–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£759–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #43 within Electrical. It carries 82 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
13.0%
Average rank
#43in Electrical
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
82per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Christmas Light Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Navoys41%
  • Shop4allsorts34%
  • PMS25%

Demand

Christmas Light Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 444.6× · 7 of 12 months tracked

Search terms

Top Christmas Light Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas lights storage reel17K/yr
  • christmas light storage24K/yr
  • christmas lights storage13K/yr
  • christmas light storage reels4K/yr
  • christmas tree lights storage reel3K/yr
  • christmas light reel5K/yr
  • christmas lights organiser3K/yr
  • christmas tree light storage3K/yr
  • christmas light holder3K/yr
  • christmas light storage wheel5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Light Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation28%−0.07

Needs a firm press to fix the 2 halves together then it's ok

Bit fiddly to put together

It was very difficult to put the two pieces together

Strength17%−0.08

Useless flimsy thing wouldnt recommend

Its not very strong

Flimsy

Size-Overall17%−0.06

not large enough

not as big as I thought it was going to be didn't work for my lights

Quality-Overall11%+0.50

Poor quality

Very poor quality

Weight Light11%−0.04

A bit lightweight tbh

Love

Advertised Vs Actual Product22%+2.08

As advertised

Does the Job

Just what I needed

Storage Capacity19%+1.09

Good storage

Very useful for Xmas tree light storage

Great storage solution

Ease Of Use17%+0.33

Easy to use

Folded away nicely

Useful

Quality-Overall15%+0.50

have no complaints

Excellent product

Good quality and great price

Assembly/Installation6%−0.07

This was easy to assemble

Great value, despite the reviews I found it easy to assemble them

Return

0.4% Return rate 47% Fixable by listing

Size-Overall44%▄▅▁█▁▁

not large enough

not as big as I thought it was going to be didn't work for my lights

Functionality-Overall11%█▁▁▁▁▁
Defective Material/Parts7%▂▁█▁▁▁
Durability7%▂█▁▁▁▁
Strength6%█▁▁▁▁▁

Useless flimsy thing wouldnt recommend

Its not very strong

Flimsy

FAQ

Common Christmas Light Storage questions

Answered from the same tracked data.