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Christmas Door Decorations

Fail

Demand is soft, at -15.4% this quarter, so Christmas Door Decorations is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£71K/yr358K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
56%top-5 click share · 18 brands · 22 sellers

Flapen Score

Christmas Door Decorations against its category

The dotted line is the DIY & Tools average. Past it, Christmas Door Decorations is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Door Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Door Decorations 358K times last year and spent an estimated £71K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
2.4%
Market size, estimated
£71Ka year
Peak month
December95.7× the quietest month
Top search term
door decorations29K searches a year

02 · Price

A sale here is worth £8.20.

Listings sell for £8.20 on average, from £3.29 to £23.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.20 that is £0 to £820 a year per listing.

Average price
£8.20under the $15 to $100 sweet spot
Price range
£3.29–£23.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£820
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.6% of listings are out of stock. The average listing ranks #288 within Hooks. It carries 401 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
34.6%
Average rank
#288in Hooks
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
401per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Christmas Door Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

33%

  • Aisszhao21%
  • ILLUVA13%
  • Coolon12%
  • Rotupap10%
  • colorspec6%
  • COSORO5%

Demand

Christmas Door Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Holiday '25SepDecAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 95.7×

Search terms

Top Christmas Door Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door decorations29K/yr
  • door decoration6K/yr
  • christmas door decorations124K/yr
  • christmas front door decorations32K/yr
  • christmas door cover34K/yr
  • christmas door10K/yr
  • door christmas decorations19K/yr
  • christmas door banner8K/yr
  • christmas decorations door9K/yr
  • christmas door decor8K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Door Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.21

Low quality door wreath

Poor quality

very poor quality-looks very fake

Size-Overall17%−0.06

Didnt fit our door

Simply not fit for purpose

Very small

Advertised Vs Actual Product9%−0.09

Looks nothing like the picture and a lot smaller and thinner

no way near what the picture looks like

not like the two advertised

Value For Money9%+0.23

It is quite expensive

Over priced for what it is

Not worth it

Thickness9%−0.05

Its a little thin

The material is a thin netting

The string is a little thin

Love

Quality-Overall30%+0.21

Item is lovely

Excellent value, really nice quality and looks very natural even the box is quality

Good quality

Color10%+0.95

Colour was pretty

Lovely colour

Summer colours look so good

Size-Overall8%−0.06

It fit

Fits our front door perfectly

Secure fit

Advertised Vs Actual Product7%−0.09

does the job

Just what I needed

just like the photo

Value For Money7%+0.23

Excellent value

for the price theyre really great value

Well worth the money

Return

1.0% Return rate 57% Fixable by listing

Size-Overall33%▇▃█▅▆▇

Didnt fit our door

Simply not fit for purpose

Very small

Quality-Overall18%▄█▅▇▅▄

Low quality door wreath

Poor quality

very poor quality-looks very fake

Advertised Vs Actual Product13%▅▆▃█▇▆

Looks nothing like the picture and a lot smaller and thinner

no way near what the picture looks like

not like the two advertised

Material Quality7%▁▇▄█▅▇

Very flimsy, globes are polystyrene, won't last more than a couple of seasons

Its plastic not silk

Plastic

Color6%▅▆▆▃█▃

waste your money by COLORSPEC

FAQ

Common Christmas Door Decorations questions

Answered from the same tracked data.