Chopping Board Oil
FailPrices span $4.43–$10.95, mostly outside the sweet spot, so Chopping Board Oil is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £132K/yr107K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 80%top-5 click share · 11 brands · 17 sellers
Flapen Score
Chopping Board Oil against its category
The dotted line is the DIY & Tools average. Past it, Chopping Board Oil is stronger. Inside it, weaker.
Market
The Chopping Board Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chopping Board Oil 107K times last year and spent an estimated £132K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
17.5% of searches ended in a purchase last week.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 17.5%
- Market size, estimated
- £132Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- chopping board oil64K searches a year
02 · Price
A sale here is worth £7.08.
Listings sell for £7.08 on average, from £4.43 to £10.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £7.08 that is £9K to £11K a year per listing.
- Average price
- £7.08under the $15 to $100 sweet spot
- Price range
- £4.43–£10.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #599 within Painting Supplies, Tools & Wall Treatments. It carries 2,094 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #599in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,094per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Chopping Board Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chopping Board Oil - Premium Food Grade Mineral Oil to Protect and Restore Wood Cutting Boards Butcher Blocks Countertops - 250ml
- Price
- £7.86
- Rating
- 4.6/5
- Reviews
- 5,428
- Age
- 8y ago
Inspired - Butchers Block Oil 300ml - Food Safe Wood Oil for Chopping Boards Worktops & Wooden Utensils - Protects Nourishes & Restores Natural Finish
- Price
- £4.89
- Rating
- 4.6/5
- Reviews
- 386
- Age
- 10y ago
Chopping Board Oil - 500ml - Premium Food Grade Mineral Oil to Protect and Restore Wood Cutting Boards Butcher Blocks and Countertops
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 251
- Age
- 1y ago
Specialist Chopping Board Oil by The Block & Board Company - Food Grade Mineral Oil for Cutting Boards and Butcher Blocks - Cleans Seals & Hydrates - Colourless Odourless Tasteless 250ml
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 3y ago
Materialix Food Grade Mineral Oil 250ml - for Wood Bamboo Stainless - Wooden Chopping Board Oil Butcher Block Oil - Cutting Board Oil and Conditioner Slate Oil Mineral Oil Food Grade
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 5,603
- Age
- 4y ago
Trending
90-day click momentum
Vector & Grain Food Safe Beeswax Wood Polish & Conditioner 150ml - Natural Beeswax Carnauba Wax & Mineral Oil - For Chopping Boards Wooden Utensils & Worktops - Handmade in the UK
- Price
- £10.07
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 7mo ago
Inspired - Butchers Block Oil 300ml - Food Safe Wood Oil for Chopping Boards Worktops & Wooden Utensils - Protects Nourishes & Restores Natural Finish
- Price
- £4.89
- Rating
- 4.6/5
- Reviews
- 386
- Age
- 10y ago
KEL - Chopping Board Oil - Premium Grade Mineral Oil to Protect and Restore Wood Cutting Boards Butcher Blocks and Countertops - 250ml
- Price
- £5.54
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Specialist Chopping Board Oil by The Block & Board Company - Food Grade Mineral Oil for Cutting Boards and Butcher Blocks - Cleans Seals & Hydrates - Colourless Odourless Tasteless 250ml
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 3y ago
Chopping Board Wax & Oil Natural Beeswax Wood Conditioner for Boards Utensils & Worktops Food Safe Polish (30ml)
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch dateVector & Grain Food Safe Beeswax Wood Polish & Conditioner 150ml - Natural Beeswax Carnauba Wax & Mineral Oil - For Chopping Boards Wooden Utensils & Worktops - Handmade in the UK
- Price
- £10.07
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 7mo ago
KEL - Chopping Board Oil - Premium Grade Mineral Oil to Protect and Restore Wood Cutting Boards Butcher Blocks and Countertops - 250ml
- Price
- £5.54
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Chopping Board Oil - 500ml - Premium Food Grade Mineral Oil to Protect and Restore Wood Cutting Boards Butcher Blocks and Countertops
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 251
- Age
- 1y ago
Chopping Board Wax & Oil Natural Beeswax Wood Conditioner for Boards Utensils & Worktops Food Safe Polish (30ml)
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago
DD Teck Food Grade Mineral Oil Chopping Board Oil for Cutting Boards Butcher Blocks & Countertops Food Safe Wood Conditioner for Wood Bamboo Slate & Stone (30ml Cap)
- Price
- £4.43
- Rating
- 4.1/5
- Reviews
- 190
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
17
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
12%
- Furniture Clinic43%
- Inspired19%
- The Block & Board Company11%
- Materialix7%
- Vector & Grain4%
- HOWARD4%
- Open — no brand owns it (5 brands, 12%)
Demand
Chopping Board Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Chopping Board Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chopping board oil64K/yr
- cutting board oil15K/yr
- chopping board oil food safe6K/yr
- butchers block oil5K/yr
- butcher block oil4K/yr
- wooden chopping board oil4K/yr
- oil for chopping boards3K/yr
- wood oil for chopping board3K/yr
- food safe oil for chopping boards3K/yr
Reviews and returns
What reviews say buyers love and hate about Chopping Board Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Tiny tiny bottle
Very small bottle for the price
Chopping board oil
Needs to be oiled before using
Oil
A little bit pricey
Expensive for such a tiny amount
was so expensive I wanted something to extend its life
it smells very heavily of wood so not perfect for what we needed
doesn't smell particularly strong
I can't detect much of a smell
It's to light it took 6 coats to hydrate then it doesn't stop the staining
Love
Excellent product - does the job effectively- lasts a long time
Good product - does what is described
Excellent product
Ease of use
Easy to apply
Easy to apply
Excellent value for money
Good value for money
Good value
As described
Just what I wanted
Does the job
This wax has a pleasant, mild scent
Great scent
smell very nice my My wooden furniture looks very impressive
Return
0.2% Return rate 21% Fixable by listing
Very small
Tiny tiny bottle
Very small bottle for the price
Chopping board oil
Needs to be oiled before using
Oil
Keep looking
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Best Flapen score
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FAQ
Common Chopping Board Oil questions
Answered from the same tracked data.