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Chisel Set

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -16.9% this quarter, so Chisel Set is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£748K/yr603K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
49%top-5 click share · 17 brands · 92 sellers

Flapen Score

Chisel Set against its category

The dotted line is the DIY & Tools average. Past it, Chisel Set is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chisel Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chisel Set 603K times last year and spent an estimated £748K. The top 5 brands take 65% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £748K a year.

Searches, last 12 months
603K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
6.2%
Market size, estimated
£748Ka year
Peak month
November1.5× the quietest month
Top search term
chisel set190K searches a year

02 · Price

A sale here is worth £20.07.

Listings sell for £20.07 on average, from £4.84 to £67.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £20.07 that is £15K to £20K a year per listing.

Average price
£20.07inside the $15 to $100 sweet spot
Price range
£4.84–£67.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Hand Tools. It carries 1,358 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#20in Hand Tools
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,358per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Chisel Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£150K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

92

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

28%

  • MECHEER21%
  • Amazon Basics13%
  • IRWIN13%
  • STANLEY11%
  • Gunpla7%
  • EzKamfort7%

Demand

Chisel Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Chisel Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chisel set190K/yr
  • chisel107K/yr
  • wood chisel sets96K/yr
  • wood chisel58K/yr
  • chisels35K/yr
  • wood chisels24K/yr
  • wood chisel set15K/yr
  • chisels for woodworking13K/yr
  • irwin chisels set12K/yr
  • marples chisel set10K/yr

Reviews and returns

What reviews say buyers love and hate about Chisel Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%+0.98

Absolute rubbish

Quality is basically useless

Poor quality, worse durability

Sharpness17%−0.02

Totally blunt, very annoying as ive no skill or tools to sharpen them

didn't stay sharp for long

Not sharp and chip off very easily

Durability10%−0.07

this item chipped on its first use

worse durability

Rusts/Corrodes9%−0.04

My old chisel got wet and rusty

Burred and rusting

having been stored for a short time in the garage I noticed they are starting to rust a little

Flatness7%−0.04

are not even flat or square

Love

Quality-Overall30%+0.98

Good Quality

Good quality tools

This tool kit is top quality

Value For Money27%+2.26

Not expensive

Excellent value for money

Good value for money

Sharpness12%−0.02

Really good sharp chisel set bargain

Perfectly sharp

Razor Sharp

Advertised Vs Actual Product6%−0.01

Just what I needed

As advertised

it does the job

Size-Overall4%+0.18

Good selection of sizes

Brilliant set of different sized chisels

Very nice tool perfect size

Return

0.7% Return rate 25% Fixable by listing

Quality-Overall20%▃▄█▆▅▂

Absolute rubbish

Quality is basically useless

Poor quality, worse durability

Size-Overall19%▄▄▁▂▇█
Sharpness19%▆█▁▅▄▅

Totally blunt, very annoying as ive no skill or tools to sharpen them

didn't stay sharp for long

Not sharp and chip off very easily

Durability8%▆▁█▃▂▆

this item chipped on its first use

worse durability

Defective Material/Parts4%█▄▁▁█▁

FAQ

Common Chisel Set questions

Answered from the same tracked data.