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Chisel Set

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -16.9% this quarter, so Chisel Set is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£748K/yr603K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
49%top-5 click share · 17 brands · 92 sellers

Flapen Score

Chisel Set against its category

The dotted line is the DIY & Tools average. Past it, Chisel Set is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chisel Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chisel Set 603K times last year and spent an estimated £748K. The top 5 brands take 65% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £748K a year.

Searches, last 12 months
603K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
6.2%
Market size, estimated
£748Ka year
Peak month
November1.5× the quietest month
Top search term
chisel set190K searches a year

02 · Price

A sale here is worth £20.07.

Listings sell for £20.07 on average, from £4.84 to £67.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £20.07 that is £15K to £20K a year per listing.

Average price
£20.07inside the $15 to $100 sweet spot
Price range
£4.84–£67.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Hand Tools. It carries 1,358 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#20in Hand Tools
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,358per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Chisel Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£150K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

92

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

28%

  • MECHEER21%
  • Amazon Basics13%
  • IRWIN13%
  • STANLEY11%
  • Gunpla7%
  • EzKamfort7%

Demand

Chisel Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Chisel Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chisel set190K/yr
  • chisel107K/yr
  • wood chisel sets96K/yr
  • wood chisel58K/yr
  • chisels35K/yr
  • wood chisels24K/yr
  • wood chisel set15K/yr
  • chisels for woodworking13K/yr
  • irwin chisels set12K/yr
  • marples chisel set10K/yr

Reviews and returns

What reviews say buyers love and hate about Chisel Set

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Absolute rubbish”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chisel Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data