Is chimney draught excluder profitable to sell on Amazon United Kingdom?

The niche generates £152K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -54.7%. Flapen's verdict: Skip it (49/100).

How competitive is the chimney draught excluder niche?

12 brands and 16 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in chimney draught excluder?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 2.7%.

When does demand for chimney draught excluder peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 7.9× the quietest.

What does it cost to enter the chimney draught excluder niche?

Listings span £8.58–£62.81; the average listing price is £24.89 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.

chimney draught excluder

Skip it

Soft demand (-54.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£24.89

avg listing price — sweet spot $15–$100

Price range

Great£8.58–£62.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great396.21

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay£152K

£152K/yr · 157K searches

Growth

Bad-54.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, chimney draught excluder is a £152K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

chimney draught excluder market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £149K–£199K; units × avg price
Conversion rate: 3.9%
Avg BSR: #152
Page quality: 0%
Prime: 82%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

42%

Top 20: 92%

Open market

12%

Chimney Sheep53%
THE CHIMNEY BALLOON10%
OptiProducts7%
JINGEGECOME7%
CADARA7%
PAWBOSE6%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.7% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Open Trend

Top chimney draught excluder search terms

fireplace cover33K/yr -25.6%1.2% conv.
chimney sheep44K/yr -59.5%6.6% conv.
chimney draught excluder35K/yr -81.6%1.9% conv.
chimney blocker7K/yr -30.3%2.1% conv.
fireplace covers4K/yr -12.4%0.2% conv.
chimney sheep draught excluder8K/yr -66.3%8.0% conv.
chimney draft stopper6K/yr -54.5%2.8% conv.
fireplace blocker4K/yr -45.0%1.5% conv.
fire cover2K/yr -16.0%0.7% conv.
fire place covering5K/yr -67.2%0.8% conv.

All search terms

Top chimney draught excluder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

9 x 16 Chimney Draught Excluder

Chimney Sheep£27.274.5★934 rev

Chimney Sheep 6 x 16 Inch Oblong Chimney Draught Excluder

Chimney Sheep£22.184.5★817 rev

OptiProducts Black Fire Guard For Fireplace Open Fire Log Burner. Safe Spark Screen Fireguard Cover Safety Barrier Guards From Fires

OptiProducts£10.514.7★291 rev

Fireplace Screen Mesh Fireplace Cover Fireplace Cover Baby Proof to Prevent Baby and Pet Near Fireplace fireplace covers indoor Fireplace Screen Safety Cover (Measures 100cm x 80cm).

JINGEGECOME£9.784.2★40 rev

12 x 20 Chimney Sheep Chimney Draught Excluder

Chimney Sheep£39.434.6★749 rev

Newest

by launch date

Easy Shopping 3-Panel Black Firguard Metal Firescreen Safety Screen Strong Stylish & Protective Flame Guard for Coal & Wood Fire Folding Fireplace Cover Foldable

Easy Shopping£16.295 rev

4mo ago

PAWBOSE Magnetic Fireplace Cover - Stop Heat Loss & Keep Drafts Out with Built-in 12 Strong Magnets for Iron Fireplace Frame 39x32 Inch

PAWBOSE£21.11203 rev

11mo ago

OptiProducts Black Fire Guard For Fireplace Open Fire Log Burner. Safe Spark Screen Fireguard Cover Safety Barrier Guards From Fires

OptiProducts£10.51291 rev

1y ago

Fireplace Screen Mesh Fireplace Cover Fireplace Cover Baby Proof to Prevent Baby and Pet Near Fireplace fireplace covers indoor Fireplace Screen Safety Cover (Measures 100cm x 80cm).

JINGEGECOME£9.7840 rev

1y ago

Magnetic Fireplace Cover - Adjustable Draft Stopper Black 33 W x 29 H

CADARA£19.5381 rev

2y ago

What buyers say about chimney draught excluder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Brilliant quality”

Advertised Vs Actual Product11%

“As advertised”

Value For Money9%

“Excellent value for money”

Fire Resistance9%

“Elegant fireguard”

Assembly/Installation8%

“Easy to install”

Size-Overall8%

“Fits well”

Ease Of Use7%

“Easy to use”

Design-Overall3%

“A great idea by the designer - good job”

Efficiency3%

“Does the job”

Strength2%

“sturdy”

What buyers complain about

Size-Overall20%

“Supplied with wrong size air tube”

Functionality-Overall13%

“Didn't work for me”

Advertised Vs Actual Product8%

“smaller than advertised”

Value For Money8%

“Waste of money”

Strength8%

“looks flimsy compared to buy old iron one though”

Leak-Proof8%

“Leaks and falls out after couple weeks”

Design-Overall5%

“This is not aesthetically pleasing”

Quality-Overall5%

“Not good quality rubbish”

Ease Of Use5%

“that it would be difficult to reach the inflation tube”

Add-Ons/Attachments3%

“doesnt stay attached to my fire lace x”

Top return reasons

Size-Overall81%

Functionality-Overall3%

Compatibility-Overall2%

Advertised Vs Actual Product2%

Defective Material/Parts2%

Strength2%

Durability1%

Quality-Overall1%

Adhesion/Stickiness1%

Assembly/Installation1%

Common questions

Is chimney draught excluder profitable to sell on Amazon United Kingdom?: The niche generates £152K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -54.7%. Flapen's verdict: Skip it (49/100).
How competitive is the chimney draught excluder niche?: 12 brands and 16 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in chimney draught excluder?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 2.7%.
When does demand for chimney draught excluder peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 7.9× the quietest.
What does it cost to enter the chimney draught excluder niche?: Listings span £8.58–£62.81; the average listing price is £24.89 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.