Chimney Draught Excluder
soft demand (-54.7% this quarter) — Chimney Draught Excluder doesn't clear our bar today.
Flapen Score
Is Chimney Draught Excluder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chimney Draught Excluder is a £152K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Chimney Draught Excluder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -54.7% over the last 90 days and 3.9% of searches end in a purchase.
£152K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 28 products
Top Chimney Draught Excluder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
9 x 16 Chimney Draught Excluder
- Price
- £27.27
- Rating
- 4.5/5
- Reviews
- 934
- Age
- 8y ago
Chimney Sheep 6 x 16 Inch Oblong Chimney Draught Excluder
- Price
- £22.18
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 13y ago
OptiProducts Black Fire Guard For Fireplace Open Fire Log Burner. Safe Spark Screen Fireguard Cover Safety Barrier Guards From Fires
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 1y ago
Fireplace Screen Mesh Fireplace Cover Fireplace Cover Baby Proof to Prevent Baby and Pet Near Fireplace fireplace covers indoor Fireplace Screen Safety Cover (Measures 100cm x 80cm).
- Price
- £9.78
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
12 x 20 Chimney Sheep Chimney Draught Excluder
- Price
- £39.43
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 12y ago
Trending
90-day click momentum
Black Country Metal Works Cream Rectangular Three Fold Fire Guard with Leaf Pattern
- Price
- £33.05
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 3y ago
Easy Shopping 3-Panel Black Firguard Metal Firescreen Safety Screen Strong Stylish & Protective Flame Guard for Coal & Wood Fire Folding Fireplace Cover Foldable
- Price
- £16.29
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
Magnetic Fireplace Cover - Adjustable Draft Stopper Black 33 W x 29 H
- Price
- £19.53
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago
Fireplace Screen Mesh Fireplace Cover Fireplace Cover Baby Proof to Prevent Baby and Pet Near Fireplace fireplace covers indoor Fireplace Screen Safety Cover (Measures 100cm x 80cm).
- Price
- £9.78
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
CADARA Magnetic Fireplace Cover - Adjustable Fireplace Draft Stopper Energy Saving Insulation 33 W x 29 H
- Price
- £20.09
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 2y ago
Newest
by launch dateEasy Shopping 3-Panel Black Firguard Metal Firescreen Safety Screen Strong Stylish & Protective Flame Guard for Coal & Wood Fire Folding Fireplace Cover Foldable
- Price
- £16.29
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
PAWBOSE Magnetic Fireplace Cover - Stop Heat Loss & Keep Drafts Out with Built-in 12 Strong Magnets for Iron Fireplace Frame 39x32 Inch
- Price
- £21.11
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 11mo ago
OptiProducts Black Fire Guard For Fireplace Open Fire Log Burner. Safe Spark Screen Fireguard Cover Safety Barrier Guards From Fires
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 1y ago
Fireplace Screen Mesh Fireplace Cover Fireplace Cover Baby Proof to Prevent Baby and Pet Near Fireplace fireplace covers indoor Fireplace Screen Safety Cover (Measures 100cm x 80cm).
- Price
- £9.78
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
Magnetic Fireplace Cover - Adjustable Draft Stopper Black 33 W x 29 H
- Price
- £19.53
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
42%
Top 20: 92%
Open market
12%
- Chimney Sheep53%
- THE CHIMNEY BALLOON10%
- OptiProducts7%
- JINGEGECOME7%
- CADARA7%
- PAWBOSE6%
- Open — no brand owns it (6 brands, 12%)
Chimney Draught Excluder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.9×
Top Chimney Draught Excluder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fireplace cover33K/yr
- chimney sheep44K/yr
- chimney draught excluder35K/yr
- chimney blocker7K/yr
- fireplace covers4K/yr
- chimney sheep draught excluder8K/yr
- chimney draft stopper6K/yr
- fireplace blocker4K/yr
- fire cover2K/yr
- fire place covering5K/yr
What reviews say buyers love and hate about Chimney Draught Excluder
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Brilliant quality”
“As advertised”
“Excellent value for money”
“Elegant fireguard”
“Easy to install”
What buyers complain about
83% of reviews“Supplied with wrong size air tube”
“Didn't work for me”
“smaller than advertised”
“Waste of money”
“looks flimsy compared to buy old iron one though”
Chimney Draught Excluder return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
87%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Chimney Draught Excluder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
