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Chimney Draught Excluder

Fail

Demand is soft, at -54.7% this quarter, so Chimney Draught Excluder is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£152K/yr157K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
42%top-5 click share · 12 brands · 16 sellers

Flapen Score

Chimney Draught Excluder against its category

The dotted line is the DIY & Tools average. Past it, Chimney Draught Excluder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chimney Draught Excluder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chimney Draught Excluder 157K times last year and spent an estimated £152K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
3.9%
Market size, estimated
£152Ka year
Peak month
December7.9× the quietest month
Top search term
fireplace cover33K searches a year

02 · Price

A sale here is worth £24.89.

Listings sell for £24.89 on average, from £8.58 to £62.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £24.89 that is £2K to £6K a year per listing.

Average price
£24.89inside the $15 to $100 sweet spot
Price range
£8.58–£62.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Building Supplies. It carries 396 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#152in Building Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
396per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Chimney Draught Excluder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 92%

Open market

12%

  • Chimney Sheep53%
  • THE CHIMNEY BALLOON10%
  • OptiProducts7%
  • JINGEGECOME7%
  • CADARA7%
  • PAWBOSE6%
  • Open — no brand owns it (6 brands, 12%)

Demand

Chimney Draught Excluder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Chimney Draught Excluder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fireplace cover33K/yr
  • chimney sheep44K/yr
  • chimney draught excluder35K/yr
  • chimney blocker7K/yr
  • fireplace covers4K/yr
  • chimney sheep draught excluder8K/yr
  • chimney draft stopper6K/yr
  • fireplace blocker4K/yr
  • fire cover2K/yr
  • fire place covering5K/yr

Reviews and returns

What reviews say buyers love and hate about Chimney Draught Excluder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Supplied with wrong size air tube”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chimney Draught Excluder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data